Analysis Of China's Footwear Market: Transformation And Upgrading Is A Trend

< p > international footwear industry, with the continuous upgrading of China's "a href=" http://xm.sjfzxm.com/ "footwear industry < /a > overall level and the continuous stimulation of the potential of China's huge consumer market, the exhibition, trade and information center of the world footwear industry is also gradually shifting to China. China is already the world's largest footwear producer. China footwear market analysis, released from RNCOS, said the footwear industry is mainly concentrated in various regional axes. Guangdong, Jinjiang and Wenzhou are the main centers, representing half of the country's footwear production and more than 1/3 of the world's production. < /p >
< p > for example, leather shoes China has three big a > leather shoes < /a > industrial cluster, namely Guangdong, Zhejiang and Fujian. Fujian's traditional products are sports shoes, such as sports shoes, but in recent years leather shoes are developing very fast. Enterprises are mainly concentrated in Jinjiang, Shishi and other places. Guangdong mainly produces women's leather shoes, mainly in Dongguan, Huizhou and other places. Zhejiang mainly produces men's leather shoes, mainly in Wenzhou, Wenling, Taizhou and other places. Although brand awareness is not as good as Pierre Cardan's international brand, its market share is very high. < /p >
< p > < strong > Jinjiang -- sports shoes industrial cluster < /strong > /p >
< p > Jinjiang has 3016 footwear manufacturers, with over 380 thousand employees, with 1 billion pairs of shoes per year and an output value of more than 70 billion yuan. Among them, sports and tourist shoes account for 40% of the total output of the country and 20% of the world's total output, and the products are exported to 163 countries and regions. It distributes a large number of famous sports shoes brands such as a > Anta < /a > official website stores, Lining stores, XTEP and so on. < /p >
< p > at present, the footwear industry in Jinjiang has 13 listed companies, more than 20 tax paying enterprises over ten million yuan, and 5 tax paying enterprises over 100 million yuan. Owning 31 Chinese well-known trademarks, 9 famous brand products, 36 national inspection free products, and the "national name brand" brand of the national sports shoes industry, owns more than half of the Chinese well-known trademarks, Hongxing Erke and 331 degrees, and has won the reputation of "China Shoes Capital" and "national sports industry base". With the complete and perfect industrial ecological chain, the city has formed the production of shoes, shoes, shoes, leather, shoes, chemical industry and other enterprises, and many enterprises have developed through the network, such as peak official website, and so on. < /p >
< p > despite the high inventory and closing of stores, Jinjiang's foreign trade shoes industry is still in a good development. Data from the provincial footwear inspection center show that the value of footwear exports in Jinjiang has reached US $390 million 685 thousand and 700 in the first quarter of 2013 (by the end of March 20th), as shown by the official website of Jordan. The export volume of Jordan sports shoes has increased considerably compared with the first quarter of last year. According to relevant media reports, Jinjiang's footwear export growth rate has exceeded 40% in the first quarter of this year. < /p >
< p > in fact, in the past two years, Jinjiang shoe enterprises, especially many foreign shoe enterprises, have invested a lot of energy, money and manpower in improving and improving production management. Although the impact of the decline in orders has made the market of shoes brand daunting unrest, many enterprises have reduced their investment in many aspects. However, Jinjiang shoe enterprises are very willing to invest in lean management of enterprises. < /p >
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< p > < strong > Guangdong: export place < /strong > /p >
< p > low cost Chinese footwear compels many countries to levy "a href=" http://xm.sjfzxm.com/ "anti-dumping" /a "tariff" to protect the domestic footwear industry. Even the sale of Puma men's shoes is sometimes not as good as those of some foreign shoe companies in Guangdong. In 2010, shoes exported from Guangdong province touched a mark of $12 billion 900 million, a much higher growth rate than the previous year. Compared with the growth in 2013, all of the customers came from Guangdong, and most of the footwear orders from Guangdong were on the US line. < /p >
< p > the demand for Chinese footwear continues to witness rapid growth in the past few years due to the inherent superior price. According to the latest report, the characteristics of economic growth in the footwear market are products, pricing, competition and access. For example, BELLE's official website shows that BELLE brand plans to increase the layout of product development and competition channels. In addition, Chinese footwear exporters are turning their attention to ASEAN and Middle East countries to reduce their dependence on major exporters. < /p >
< p > < strong > the characteristics of China's footwear products: the advantages made in China < /strong > < /p >
< p > for China, the domestic mass consumption market is not only large but also growing rapidly, which is most decisive for the future growth of enterprises. Mass consumers have different matching requirements for shoes, such as football clothes, football shoes, football socks and leggings, etc. Mountaineering requires wearing clothing, mountaineering shoes, backpack and mountaineering staff, which has greatly promoted the outdoor market in China. There is also a cluster of leather shoes industry formed by businessmen in Wenzhou. The rise of a large number of leather shoes brands has greatly squeezed the international brands like Valentino. < /p >
< p > the competitive advantage of footwear industry is inseparable from R & D investment and transformation of scientific and technological achievements. Increasing research and development is the foundation of "made in China" to enhance competitiveness. For example, a pair of Chinese basketball shoes production compared with Nike basketball shoes, China's R & D investment and developed countries in the world is not small, the proportion of investment in GDP is only 1.7%, developed countries are 2.5%~3%, China's technology conversion rate is only 20%, while developed countries are as high as 80%. < /p >
< p > < strong > future development trend < /strong > < /p >
With the development of China's economy and society and the continuous improvement of people's living standard, the number of men's shoe brands or women's shoes brands will be more and more. Consumers will also move from the small crowd to the public, the market scale will expand rapidly, and the market segmentation will become an inevitable choice, with the continuous development of China's economy and society and the improvement of people's living standards. < p > > a > href= > http://xm.sjfzxm.com/ > consumer goods > /a > industry. < /p >
This year, in the sluggish domestic market, many companies will adopt new strategies, such as the strategy of "walking on two legs", such as "P's walking on two legs", to increase the R & D capability of domestic products, so as to enhance the brand value of the products, and expand the foreign trade orders to supplement the market share of the domestic market. < /p >
< p > a lot of Chinese sporting goods enterprises start from a single category, and gradually expand the relevant categories. Therefore, dividing the market by category is the inherent subdivision mode of these enterprises. Chinese sporting goods enterprises need to break through their original thinking constraints. For example, Lining has opened up new business channels through the official online shopping mall of Lining, rethinking the market segmentation mode, redefining his brand positioning and redesigning his own business model. < /p >
< p > shoes are the second major light industrial export commodities, and this industry has promoted local employment and export trade. At present, the situation of the international trade market is more complicated, and the shoe enterprises are facing the pressure of rising labor costs. To meet the challenges of the market, it is necessary for Chinese shoe enterprises to make joint efforts to form competitiveness in technology, brand and so on. The transformation of supply chain management enterprises and upgrading from products, services, technology, management and so on will eventually establish the sustainable profitability of enterprises. (reprint, please indicate the source of China shoe net original, this network reserves the right to investigate the copyright liability of embezzlement. < /p >