"Exception" Rose Overnight, "Chinese Design" Ushering In The Spring.

Less than P, Peng Liyuan's elegant dress was a real fire.

But I visited the "exception" counters in the provincial capital, but found that there were not many customers.

Sales staff said that although the "exception" brand fire, but sales did not expect the red hot, is still looking at buying more.

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< p > < strong > "exception" Red: provincial city counters calm down < /strong > /p >

< p > the exception counters of the provincial capital are located in the Ginza mall and Hang Lung Plaza. The costumes are mainly grey, white, green and other cool colors. They are made of natural materials such as cotton, linen, silk and so on. They are simple and fashionable, with strong sense of design, and the new prices are mostly around two thousand yuan.

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< p > I see from the shopping mall counters that there are not many customers who choose clothes here. Many customers are worried that it is easy to appear embarrassed after the fire.

"Their clothes are very distinctive and their texture is good, but now many people are concerned about it. There are many similar styles on the Internet. They are afraid to become" a href= "http://www.91se91.com/news/index_h.asp" road clothes /a. "

Ms. Zhang, who is picking clothes at this counter, said.

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< p > but some consumers told me that it is a great honor to wear the same brand clothes with Peng Liyuan. "It is because Peng Liyuan wears this brand of clothes that he begins to understand the brand, and wants to buy one to improve his taste and appearance."

One woman who bought the exception said.

The salesperson told the author: "because of the nationalization of the" exception "style, many people can not accept the style of clothes design, most of them are members buying.

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< p > < strong > advanced customization: online clothing has customized custom wind < /strong > /p >

< p > it is understood that "exceptions" do not rely on open shops and passenger sales to make profits. Stores only play the role of display. Customers are mainly customers who customize personal clothing for a long time.

With the popularity of "exception", the concept of "customization of garments" has gradually entered the field of vision.

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< p > the author searched Taobao's "women's clothing advanced customization" keywords, found more than 20000, according to the brand difference, the price ranging from several hundred yuan to thousands of yuan, and the recent keyword search is quite frequent, search frequency compared with the same period last year increased by more than 90%.

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< p > according to the introduction of Taobao's senior women's wear custom shop owner, a store's value of 60 thousand yuan Channel black < a href= "http://www.91se91.com/news/index_f.asp" > suite "/a" is only three thousand yuan for customization here, according to the different fabrics, the price difference is relatively large.

"If the store has an exception, the click rate will increase rapidly.

In the past week, the click through rate of stores has been seven or eight times the highest click rate in the past. We also hope to take this opportunity to make a big difference.

Said duo.

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P, another shopkeeper of Taobao, told the writer that customers in this industry are mostly repeat customers, and do well at a time. Don't worry about the next business. The pursuit of high-end customization is Seiko meticulous work. The fabric should be the best, buttons should pay attention to details, not to mention how much effort it takes to make a lace pattern.

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< p > strong > domestic clothing: "Chinese design" ushering in spring > /strong > /p >

"P" and "exception" rose overnight, when China's < a href= "http://www.91se91.com/news/index_c.asp" > clothing industry < /a > crisis.

According to the Ministry of commerce data, the number of garment exports in China decreased by 1.69% from 1 to November in 2012, a drop of 0.8 percentage points higher than that in 2011.

"Exceptions" not only bring development opportunities to local brands, but also bring the driving force of clothing creation, which is a kind of encouragement for designers.

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< p > "not only the industry has been calling designers lack of soil for survival, even many fashion designers also believe that domestic clothing lacks design sense.

The popularity of local brands also led to the rise of clothing stocks, indicating that there is still room for domestic creative industries.

The consumption of domestic brand clothing has reached a critical point of outbreak.

Ms. Liu Fei, who has been engaged in garment industry for many years, said.

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