Tongxiang Shoe Enterprises Set Up "Factory Outlets" To Expand Marketing Channels

< p > in the shop of Feng Ming Street, a leather shoes < a href= "http://www.91se91.com/news/index_x.asp" > direct sale < /a >, the reporter saw that the price of a pair of ordinary leather boots was only 150 yuan to 300 yuan, which was 77% off of the Yu Zheng price. Such eye-catching prices naturally attracted the public's patronage.

"These are all leather shoes designed and manufactured by ourselves.

The business has been very good these days, and many of the styles have been sold out.

The head of the shoe store told the reporter happily that the store had been carrying out seasonal changes in the past few days, and some spring shoes and summer sandals had also been put on shelves.

The old prices are cheaper, and there are more customers to buy shoes here.

"In addition to some of the company's business visitors, there are still a lot of people around the city who are driving to shopping."

The person in charge said.

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< p > what is the bottom line for enterprises to play the "direct selling card"? In the interview, the head of many factory outlets said that the price is cheap and the brand quality is like a magnet attracting customers. It has also become a successful a href= "http://www.91se91.com/news/ index_x.asp".

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< p > in the eyes of these factory outlets, direct selling stores are not only a sharp weapon for their digestion of inventory products, but also a gold key for opening up local markets and establishing brands in the local market.

The opening of direct selling stores has greatly reduced costs and increased profits, bringing new hope to the company's low sales season.

"When it comes to factory outlets, many operators say," in fact, such sales mode has long been popular in foreign countries.

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< p > according to the introduction, the practice of establishing a direct selling shop near a factory area or factory area in a brand enterprise is actually a distortion of the overseas mode of "a href=" http://www.91se91.com/news/index_x.asp "brand < /a > factory direct sale", and foreign consumers are more willing to buy a quality second line brand goods at a low price of 70 percent off to 30 percent off at a straight selling shop.

This model is also becoming mature.

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Reporter P learned that many manufacturers of leather shoes in Tongxiang had adopted the "factory outlet" business model.

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