Government Energetically Fostered Chongqing Shoe And Clothing Enterprises To Enter The Outdoor Market.

< p > according to the news of Chongqing Municipal Commission of letters, Chongqing has nearly 4000 a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > production and processing enterprises, many of which have been involved in outdoor clothing production.

In the past, they mainly undertake orders for coastal apparel industry. However, because many raw materials and matching needs are imported from coastal or even foreign countries, profits have been continuously compressed.

At this point, turning is a feasible way of pformation. The famous clothing brand enterprises such as Duji and Tian school are also interested in advancing in this field.

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< p > "even if we turn to the outdoors, clothing enterprises should consider whether to do foundry or create brand."

Chen Guoqiang, vice president of the China clothing association, said that although there is a small profit to do in the field of foundry, it is not a long-term plan for enterprise development.

He suggested that Chongqing clothing enterprises could first introduce advanced production management, business operation and marketing experience from coastal areas, and make good use of e-commerce and other channels to improve logistics channels, starting from foundry, and gradually taking the road of brand intensive development.

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Zhao Mingfeng, general manager of Chongqing Tianyi outdoor products company, believes that clothing companies are involved in outdoor products, preferably with outdoor products companies "P".

He said that "donkey friend" is the main consumer of outdoor products, so that more donkey friends become their "fixed source".

Outdoor sports are "watching the sky". In the midsummer and cold winter, the number of outbound travelers is greatly reduced, and the market demand for outdoor products will also drop.

Therefore, outdoor clothing manufacturers may wish to organize theme activities with outdoor products companies to maintain their popularity and attract more people to join outdoor products consumption camps by developing new outdoor travel routes.

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In the past two years, Chongqing has also intensified its efforts to support outdoor industries (P).

In September 2010, the Chongqing outdoor business Micro Enterprise Incubation Park, which invested 8 million yuan, was listed in Wanzhou.

The incubator, built in the Wanzhou Three Gorges clothing science school, adopts the way of combining enterprise with school and combining work with study. It provides technical, equipment, management and order support to 100 micro enterprises settled in recent years, and has provided OEM for many domestic garment enterprises in recent years.

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Yunyang, not far away from Wanzhou, also has the first outdoor Industrial Industrial Park in the west, P.

In April 2011, in the Western China outdoor industry investment and Development Summit held by the municipal government, 5 outdoor goods foundries from Shenzhen and other places signed an agreement with Yunyang to invest 50 million yuan in the industrial park.

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