Fu You ERP To Build Up The Era Of E-Commerce And Keep Pace With The Times
< p > every year, "500 strong enterprises in China's enterprises" will always attract our attention.
In thousands of enterprises, we can also be pleased to see China's "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "enterprises: YOUNGOR, Metersbonwe, Bosideng, Shanshan and many other well-known clothing enterprises have entered the list of" 500 strong enterprises in Chinese enterprises ".
The red collar group has won the "best enterprise information model award".
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< p > they once again proved with their own actions and strength that clothing enterprises are not the so-called "sunset industry".
Just put aside the "halo" gradually calm, at the same time, we should think more about: how can clothing enterprises quickly enter the fast track of information construction, which will determine whether the enterprises and even the whole industry can keep pace with the times and whether they can integrate with the international market, and ultimately will decide the fate of their own destinies.
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< p > China < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the president of Industry Association has pointed out: "Chinese clothing enterprises need to improve their ability of quick reaction as soon as possible on the basis of improving the quality and grade of products, and timely complete the revolution of market prediction, marketing and management.
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< p > Electronic Commerce > /p >
< p > when the computer enters the common people's home on a large scale, it seems destined to have broad prospects for development of electronic commerce represented by B2B, B2C and C2C.
As of the first half of this year, the number of Internet users in China has reached 253 million, according to Xinhua, becoming the largest Internet user in the world.
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< p > in this age known for speed, who will not be able to keep pace with the times will be abandoned by the times.
The garment industry, as a traditional competitive industry in China, can not naturally be impacted by the Internet.
How to make full use of network resources and develop relevant business models in the information age has become a problem that all garment enterprises have to think about.
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< p > in fact, e-commerce is not "unfathomable", and the traditional clothing industry has a low threshold in the field of e-commerce.
The construction of websites and call centers, or the printing of directories, can be calculated, and related technologies can be directly used, or can be solved through implementation.
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< p > but the threshold is not high, which does not mean that clothing enterprises do e-commerce easily.
If clothing companies want to enter the field of e-commerce, the establishment of websites is a crucial link: can the website attract consumers' "eyeballs" with distinctive characteristics? Is there a large amount of visitors? Can there be a large number of consumers registered as members? < /p >
< p > in addition, is the network payment platform perfect? Can the delivery method meet the needs of consumers?
These are the problems that clothing enterprises must consider.
In addition, it is worth noting that, because the mode of operation of e-commerce is very different from the traditional clothing sales mode, we should use some traditional sales experience cautiously so as not to cause "acclimatized".
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"P", however, is the reason for this reason, making the electronic business operators in the clothing industry a large number of people with IT.
So it's easy to get into a "Puzzle": is it a clothing business or a website? Or is it still in the main B2C business? After entering the stable stage of the clothing business enterprise's idea business website, if we want to make the website obtain a sustained and steady development power, we also need to consider the construction of the information management system, which is based on the platform, logistics, information flow and capital flow. On this point, we are glad to see that specialized software and manufacturers have already been able to provide the corresponding products and services.
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< p > in this area, the first ERP series of Fu you software recently launched as a partner of Taobao's open platform as one of Taobao's TP strategies is not only able to synchronize data with Taobao and other online shopping malls, but also help you manage internal accounts well, integrate online businesses, suppliers, logistics, branches, consumers and other related businesses into software products on a platform, which has been successfully applied in many companies.
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Beyond P, beyond doubt, we can be pleased to see that many famous brands respond to this challenge with their own actions: their products are priced higher than their peers, and their quality is excellent, and the design meets the needs of consumers. It is a perfect combination of clothing brands and online shopping channels. E-commerce has not become a stumbling block for many famous brands to develop clothing brands.
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< p > comprehensive B2C, such as excellent network, has made little breakthrough in profitability after years of development. Vertical B2C such as VANCL in the shirt industry and Jingdong mall in the 3C industry can be highly recognized by the market in a short time.
This "signal" indicates that vertical B2C will play a great role in the field of e-commerce. The market size of the future is likely to cover the comprehensive B2C website.
B2C is a mainstream trend towards the development of e-commerce for C users. In recent years, the rise of clothing B2C industry is the best proof.
Who can see the opportunities in the eyes of development, who can get the top priority in the fierce market competition.
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