Many New Products Come Out With A 60 Percent Off "Cabbage Price".

< p > < < a target= > _blank > href= > http://www.91se91.com/ > dress > /a > the stock is always an "impossible secret".

A few days ago, Lining brand high profile hand in hand with the electronic business platform "flood discharge" inventory seems to let people see the past hidden clothing enterprise high storage corner.

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< p > Yangchun April, it is sports season < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > hot season.

The author visited the market and found that inventory pressure was still the shadow of many brands in 2013. In order to speed up the volume, many new products even launched a 60 percent off Chinese cabbage price.

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< p > < strong > new products have just been listed on the "discount tide" < /strong > /p >

In the middle of April, Mr. Guo, who lived in Huanggu District, spent 199 yuan on buying a pair of brand sports: a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, "now sports brand discount is really ruthless!" Mr. Guo, who bought sports shoes at 50 percent off price, issued such a sigh afterwards.

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< p > April 22nd, I visited the outdoor sports brand sales area of a large shopping mall in Shenyang street.

Seeing consumers passing through, most of the shop assistants began to shout at the discount, and the sales of "40 percent off" and "4 new products" were all the same.

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< p > in Nike store, the author found that the sportswear and sports shoes in the shop can be bought at 35% off discount.

The salesperson told the author that the discount was given because the shop was promoting new products in spring instead of being obsolete.

"The sales volume of the new product promotion plan."

The clerk said.

In the visit, I saw that several famous international sports brands are now selling new products in spring, with discounts generally ranging from 6 to 20 percent off.

For new products just listed on sale, a salesperson of Adidas admitted: "this phenomenon is very rare."

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< p > < strong > electricity supplier or high inventory "flood discharge pool" < /strong > /p >

< p > in addition to the volume of physical stores, new products sold at a discount outside the "cabbage price".

A few days ago, Lining "touches the net" to clean up the stock also caused the industry to pay attention.

On the 23 day, I entered a well-known e-commerce platform in China and found that the website was playing a promotional advertisement for outdoor sports products on the front page.

On the website, most sportswear and sports shoes are sold at a discount of around 70 percent off.

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< p > for this reason, the independent critic of shoe and clothing industry, retail information and e-commerce observer Ma Gang believes that sports brand hand in hand is the main channel to reduce inventory pressure in the future.

In recent years, with the development of e-commerce, people's consumption trends have also changed. Many people's consumption habits begin to migrate online.

The electricity supplier platform has outstanding advantages in terms of price characteristics on the passenger flow, so the brand with larger inventory pressure wants to realize inventory realisation, and with the advantage of the electricity supplier's traffic, it can form a good complement.

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< p > < strong > clear stock is not as good as "zero" inventory < /strong > < /p >.

< p > relevant data show that in the first half of 2012, Lining, Anta, XTEP, XTEP, PEAK and other 42 listed clothing enterprises total inventory amounted to 48 billion 300 million yuan.

In Ma Gang's view, discount sales can relieve the pressure of inventory, but the most urgent thing is to avoid increasing inventories.

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The concept of "P" Ma Gang has also been confirmed from PEAK's 400 thousand pairs of basketball shoes.

In an interview with PEAK CEO Xu Zhihua, he said that the earlier mode of responsibility order should be adjusted to the order pattern of on-demand production, which is an effective way to flexibly respond to market changes.

"The consumption trend of the whole market has undergone new changes, and the production and marketing mode of enterprises should also be changed."

Ma Gang said that using low price policy to clean up inventory may, to some extent, "hurt" brand value, combine with the actual demand of the market, and avoid backlog of stock is the way to sustainable development.

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