In The Chongqing Clothing Store, A Secret Room Is Set Up To Prevent The Copying Of The "Doll".

Reporters learned that since last July, Chongqing faction clothing The more than 300 clothing wholesalers in the city, in order to get out of the predicament of "doll" (steal clothing format commercial espionage) and prevent the clothing style from being copied by imitation, have opened a 5 square meter closet in the wholesale shop, hiding the new clothes in the secret room, only for the old customers to choose.

Yesterday, a woman's clothing wholesale store in Chaotianmen Chongqing clothing city, Ms. Jin, a customer from Shandong, walked into the shop and greeted Mr. Chen, the boss. After two people exchanged greetings, Ms. Kim asked for a look at the latest summer dress, so it appeared at the beginning of the article.

Larger stores often use glass and clothing mirrors to make doors.

"I am not an old customer. I must not enter the chamber." Mr. Chen said that the secret room was set up last August, and the establishment of a secret room in the store is aimed at preventing the imitation of the "doll".

"Yu faction clothing city more than 300 wholesale stores, almost every household has opened a shop closet." Yu faction Apparel Association Secretary General Ren Xiaogang said that since last July, in order to prevent the "doll" from copying the fashion style, wholesale stores have set up a small chamber in the store.

According to the introduction, before the year before last, the Chongqing style clothing encountered the "doll" disturbance, the new clothing hanging on the shop the day before was "imitated" by the "doll". The "doll" sells counterfeit layout designs to foreign pirate dealers. The same style clothes will appear in some large wholesale clothing markets such as Wuhan and Hangzhou on the second day, resulting in a lot of headache for the Chongqing garment manufacturers.

In April last year, the Chongqing clothing association called on all garment enterprises to meet in a large hotel in Yubei District to discuss how to deal with the problem of "doll". After the meeting, in addition to the development of famous brands, some enterprises tried to get out of the predicament in time. First, several stores tried to build a secret room in the store. Because of the obvious effect, everyone followed suit. At present, most of the stores have set up a secret room except for a few shops that have not set up a secret room in the shop.

The reporter interviewed that the secret rooms in the wholesale stores, if not the old customers or trustworthy people, were not allowed to enter, because the important business secrets of a store were all in it.

The secret room in the shop looks very mysterious.

Yesterday, reporters visited Chongqing clothing city, found that each wholesale shop's closet, mostly in 5 square meters, the large does not exceed 10 square meters, some chamber door and wall color is consistent, some chamber door is a mirror, design is very secret, do not look carefully, do not know that there are also small room, the chamber is very mysterious.

When reporters went to Chongqing city to understand the secret rooms in the store, the stores were very vigilant. Like the "doll", they did not allow them to enter the chamber, especially when they saw the camera with the camera. The reporter saw that ordinary customers wanted to enter the chamber and refused by the clerk, which showed the mystery of the secret room.

In order to uncover the secret of the secret room, the reporter appealed to the Chongqing clothing association. Under the leadership of the association, some wholesale shop owners agreed with the author's shooting of the exterior of the chamber. They were not allowed to take pictures of the new clothes in the chamber because they were worried about the leakage of the new layout.

"The chamber is full of new development and production." Ren Xiaogang, Secretary General of the Chongqing Fashion Association, said that since the establishment of the secret rooms, these clothing wholesalers have been hanging out of the ordinary style and outdated style. They are only aimed at scattered wholesalers and some retail outlets.

In the 3 floor of the Chongqing clothing city, Lei Lei's clothing wholesale shop, the reporter was invited by Xiaogang Ren to ask the owner of the store to agree to enter the chamber. There are ten new summer dresses hanging in the closet. Shop owner introduced that his factory at least four or five new models every day, because every day there are new models, coupled with hanging in the secret room, increased the "doll" imitation plagiarism difficulty.

The reporter set up a secret room in the wholesale store, and interviewed several citizens in the clothing city. They all expressed surprise: unexpectedly, the clothing business is so complicated.

　 Plagiarism reduced by 80%.

"Since September last year, since the establishment of a secret room, my shop rarely appears" doll "piracy phenomenon. Yu faction clothing city negative two floor, a wholesale shop owner told the author, more than half a year, the secret room's contribution is indeed not small.

During the visit, the owner of many clothing stores in the clothing city said that the counterfeiting and copying phenomenon of new clothing has dropped sharply since the establishment of the chamber.

"Since the establishment of a secret room in the store, the phenomenon of counterfeiting has been reduced by at least 80%." Yu Pai clothing association responsible person said, from the feedback information of businessmen, from last July, shops opened one after another, the new clothing piracy phenomenon has been effectively curbed.

"A secret room in a shop is forced by" doll ". Yu Pai clothing association responsible person said, before the store set up a secret room, Chaotianmen has 80~100 "dolls" in activities, these "dolls" to the new clothing to Wuhan, Hangzhou and other places of pirates, each style of every cottage. clothes It can deduct 2~3 yuan and make the owners of Chongqing style clothes badly.

"Copying and copying is much slower now." Duan Yong, vice president of the Chongqing Fashion Association, told reporters that the original style could find the same style in the foreign market in second days, and now it will take at least a week to produce a copycat version.

However, the vice president of the section thinks that the copycat version of the clothing industry is normal. The solution is not only to constantly update the styles of the manufacturers, but also to make counterfeit catch up.

"Chongqing style clothing manufacturers are deeply affected by copying and plagiarism, so they gave birth to shop closet." Qu Lunchuan, President of the Chongqing style clothing association, told reporters that at present, apart from setting up a secret room to guard against "dolls", each store has to prevent similar products in the shopping malls. Shopping malls also require that every household produce a new model. They must register at the shopping mall. If there is a copycat version in the shopping mall, it will be found that it is imitation and plagiarism, and it will cooperate with the relevant departments.