Nationals Are Also Following Fashion Trends In Their Dress And Clothing Requirements.

< p > with the development of China's national economy, the people are keeping up with the fashion trend for < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > dressing requirements. Streets and lanes are full of all kinds of sizes a target= "_blank" href= "target=" > clothing shop.

Opening a self-contained and self satisfied clothing store is also the dream and pursuit of many female friends nowadays.

However, the clothing store is a seemingly easy to open and actually the most difficult shop. Business clothing is a relatively low cost and high profit industry, but the risk of running a clothing store is greater than that of other stores.

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< p > miss Jiang Yongxin, director of DL fashion dress studio of Shanghai mobile union culture, Jiang Yongxin graduated from the 3 major costume old school of Dalian Light Industry Institute, Department of costume art and design. Because of its rich working experience and unique vision, she was well-known as the chief designer or design director of many famous clothing brands.

She has been known as Semir, Japan, Jeep, PepsiCo and other famous clothing and accessories Brand Company, "a target=" _blank "href=" http://www.91se91.com/ "designer" /a ", director of design, and so on. Many of the big owners of clothing industry are looking for Jiang Yongxin's D&L clothing design studio brand product development.

As a result, because of professional relations, it has also made many acquaintance with the distributors of clothing stores, and even has opened several profitable clothing stores for their families.

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< p > Jiang Yongxin has made relevant introductions to journalists from the perspective of professional a target= "_blank" href= "http://www.91se91.com/", "fashion designer /a" and clothing store operators.

The 8 and 90s of last century are the peak period of the development of China's clothing market. It can be said that the competition is relatively small and the profit rate is fast. It is not easy to lose money when the choice of brand is not very important.

With the maturity of the market and the enhancement of customers' aesthetic requirements, the opening of clothing stores will further test the eyes of shopkeepers and the channels of clothing purchase.

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< p > first of all, you have to decide what clothes to sell.

Next is to look at your market and make an in-depth market survey of the clothes you intend to sell.

It includes market saturation rate, market purchasing power, location of stores, purchase channels, etc.

Finally, it is your clothing store's investment budget.

For example, the rent of the store, the decoration of the storefront, the initial shop plan funds, the cost of incoming travel, the working capital, the cost of the salesperson, the tax and so on.

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Miss Jiang Yongxin, director of Shanghai P fashion dress studio, analyzed specifically how to open a clothing store for journalists. It said that operators should carefully consider the following issues: < /p > DL.

< p > (1) how high is the success rate of opening a shop? < /p >

< p > Jiang Yongxin studied and analyzed the domestic clothing market. Through the authoritative market data, the success rate of opening shop has been investigated. The result shows that the success rate of joining the franchise system is about 80%, and the proportion of successful independent stores is about 20%.

Experts believe that "technology" is the basic survival condition for store operation.

Jiang Yongxin is very honest to say that to some extent, the clothing store owner's "taking the goods" vision determines the sales quality.

Some clothing design industry background, and some fashion lovers, with the corresponding aesthetic awareness and purchase channels, is helpful to the success rate of opening stores.

A shop keeper with a vision can really make the store take root.

Adequate competitiveness is indispensable; attention to market information, focus on new forms of consumer culture and characteristics, in order to avoid consumers falling into the vicious circle of price competition in the case of rational thinking.

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< p > if you ask what kind of clothing store you want to open, can you answer it right away? < /p >

< p > if not yet, if you want to open a foreign trade shop for a while, then you want to open a brand store, and then you want to open a children's clothing shop. In your mind, there are 15 buckets like seven up and down, then the professional designer Jiang Yongxin's advice will be provided to you for reference.

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< p > if you are full of creativity, passionate and bright, you can consider running fashion pioneer stores, create fashion trends and become fashion pioneers.

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< p > if you have good quality and exquisite taste, you can consider the consignment shop, boutique clothing store, brand franchise.

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< p > if you are extremely sensitive and loving family and family complex, children's clothing shop is a good choice.

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< p > if your fashion sensitivity is not too high, and it is more practical, and the location is partial to the community, then the foreign trade clothing and the parity clothing store will be a good choice.

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< p > if you are in the shopping mall, it is recommended to go to the major shopping centers to conduct research, observe and ask what clothes to sell. < /p >

< p > what brand is selling well? Agent "a target=" _blank "href=" http://www.91se91.com/ "brand clothing" /a "should negotiate with manufacturers, agency fees, publicity and promotion fees, distribution and return system, etc., and purchase goods into the streets or shopping malls and supermarkets, and determine the location of clothing objects to be chosen. There are many risks. The biggest danger is due to the blind backlog of products.

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< p > in addition, you need to think about your personality traits, interests, and know the amount of money you have on hand. Then, if you want to know more about the storefront you want to set up, do you need special abilities, such as business development ability and expressive ability, and evaluate the fitness of the incoming businesses one by one, such as working hours, length of work hours, and way of work.

It is suggested that when the shop has not yet decided to open a shop, it should take part in the presentation sessions organized by the joining parties, listen to different kinds of voices, and listen to the sweet and bitter taste of the shop in person.

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In fact, from the beginning, the mobile DL design studio started from the customer's demand point, constantly understood the customer's demand for the commodity design, and focused on the analysis of the sales and marketing status of the existing products of the customers, the reasons for the good sales and the bad sales, and the reasons for the sales of the reference brand of the same style. From the omni-directional exposition of the professionalism and marketability of the commodity design, the integration of commodity design and marketing, the general manager Yu Weiyong of the mobile general culture summarized that the DL design studio sold not a design, nor a service, but a system. Therefore, the research on the terminal's sales channel, network construction service and market is also an important link. < p > reporter through the dialogue with Miss Jiang Yongxin, director of DL fashion dress studio, she felt that Miss Chiang, who was a designer, also had a keen insight into the market.

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< p > so what are the investment factors before entrepreneurs start to shop? Jiang Yongxin explains from a clothing store manager's point of view: < /p >

< p > a full investigation should be conducted before opening a shop.

No investigation, no right to speak.

The location of the population, the nature of the units gathered nearby, the nature of the work, the consumption ability and habits of the region, and whether there are similar shops. If so, we should investigate the business circle.

The more in-depth understanding of the target customer layer, in the store location, the more able to vote for their needs and preferences.

Do not rush to take over the pferred store.

Some people see a certain shop pfer, think its appearance is good, the price is not expensive, then hastily take over, but after the shop opened, it was found that the target market is too small, and even caused "no one to visit" dilemma, but it's too late.

If you observe carefully, sometimes you will find that a shop often has two leased words, and the boss has changed one after another, which shows that he has not made any money.

On the contrary, some shops have not changed for several years, which means that the store has the right business to make and to make money.

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< p > generally speaking, the market survey before opening a shop includes the following aspects: < /p >

< p > 1. What is the surrounding environment?

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< p > the good ring of the environment has two meanings.

One meaning refers to the surrounding environment of a shop.

For example, some shops are located near or near the public toilet. Not far away, they are rubbish dump, smelly ditch or dust outside the shop door, or neighbors are the chemical factories with strange smell overflowing. This is the bad opening environment.

Another meaning refers to the location of shops.

Generally speaking, if the shops are located near the station, the commercial area has a high population density or a street concentrated by their peers, this kind of shop environment should have a relatively large advantage.

In addition, the location of the fork road and the corner is better, and the location on the slope road, the remote corner and the tall building is not good.

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< p > two. Is the traffic condition convenient?

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< p > parking is convenient for customers when they arrive at the store, whether the goods are pported conveniently or not, and whether it is convenient to travel from other areas to shops.

Whether the traffic conditions are convenient or not has a great impact on the sales of stores.

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< p > three. Is the surrounding facilities advantageous to the shops?

Although some shops are located on the main roads of the city, the barriers on both sides of the main road have greatly affected the business.

Therefore, we should pay full attention to this when choosing street pavement.

How to choose? There are two typical streets: one is only the driveway and the sidewalk, the vehicle is running on the road, and the line of sight can naturally sweep across the sides of the street. Pedestrians walk along the street and naturally enter the shops.

But if the width of the street exceeds 30 meters, sometimes it will not be popular.

According to investigation and research, the street is 25 meters wide, and it is easy to form popularity and customer trend.

Another typical street: the driveway, bicycles and sidewalks are separated. In fact, this is a closed traffic. Choosing this location is not good.

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< p > four. Serve the regional population situation.

Generally speaking, the more population there is, the better the density is.

At present, many large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.

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< p > five. Target customers' income level.

Setting up jewelry stores and high-end boutiques in the areas where the rich are clustered is the characteristic of high income for target customers.

All kinds of commercial villas or residential quarters built around the city are places where the rich gather.

There are many factors that affect the location of shops.

Why is the business of some remote alley shops flourishing every year, and some shops in prosperous areas are hard to manage? This is exactly a philosophical saying: the specific situation is analyzed in detail.

The good rings of position are relative rather than absolute.

The quality of a business depends not only on the location of the store, but also on the content, way of operation, service and image of the store.

Opening a shop is no longer a matter of OK. Only rational and perceptual combination can succeed.

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< p > finally, miss Jiang Yongxin, director of DL fashion dress studio, concluded that opening a good clothing store is not only a matter of time, but also the most important and important thing is the persistence and efforts of the entrepreneurs themselves.

The success of any cause is the dream and reality of the entrepreneur.

On the road of entrepreneurship, you will encounter all kinds of unpredictable frustrations. You need superhuman courage and self improvement.

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