Van Guest And Tmall Have Made Bold Claims For Special Sale.

< p > May 3rd news, the industry rumors that two listed business companies Dangdang network will have deep cooperation with vip.com, vip.com may enter Dangdang and set up a "brand sale" channel on it.

Platform to explore the "brand sale" mode was particularly evident in April, where customers, Tmall, Jingdong mall has been exposed to test the mode.

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< p > < strong > Dangdang "sale" Jingdong "flash group" was exposed < /strong > /p >

< p > May 2nd, the industry rumors that Dangdang and vip.com two listed electricity supplier companies will cooperate. The initial cooperation mode is vip.com entering the Dangdang network with the mode of entering the shop.

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< p > reporter found that weipinhui.dangdang.com/vipshop.dangdang.com two two level domain names have been able to visit normally, but the title part of the two page shows it is "Dangdang famous brand sale".

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< p > in April this year, Dangdang CEO Li Guoqing once admitted that China's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "industry inventory backlog is too serious, and vip.com's success just grasped such an opportunity.

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< p > by the end of April, some people in the industry also exposed Jingdong related information, saying that the supplier received the "notice on the optimization of the new function of the order / commodity module".

The notice shows that Jingdong has optimized the order and commodity module functions, and has updated the business backstage. In addition to updating order modules and optimizing SOP order downloading speed, it has also increased the function of releasing flash merchandise in the merchandise module.

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< p > another person familiar with the matter said that the Jingdong did have rumors that the online sale mode should be tried. It was called flash group within the company, requiring businesses to report products and provide product names and lowest prices, and select the lowest price of the whole network through internal screening.

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< p > < strong > > fan and Tmall have made bold claims that they are going for special sale no more than /strong > /p >

In the early days of P, in April, van gentry and Li Ning Co co operated on the Lining channel, which was a time sale.

Since then, Xu Xiaohui, vice president of VW, has publicly disclosed the news in micro-blog. "It is no secret that everyone is doing a special sale mode test."

And actively seeking industry advice.

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"P >" CEO "is also publicly pmitted by micro-blog." we should speed up the reduction of the point of deduction as soon as possible. 5% is the upper limit, and it can not be higher. "

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Liu Shuang, founder of P > NOP, seems that the US economy is beginning to pick up, and consumers are more inclined to new products. Flash GILT has gone from bad to worse. At the same time, the corresponding domestic consumption environment is not very warm.

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< p > mid April, Tmall vice president Shao long said in China's < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > service industry e-commerce summit, Tmall will launch a brand sale channel this year.

According to its introduction, at present, clothing brands are divided into several sales models, new products line, seasonal product line and tail cargo export.

Tmall will launch a special sale channel for the tail products of enterprises in 2013.

And commitment to three exclusive: exclusive channel, exclusive flow, exclusive services.

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< p > prior to that, Tmall's external data revealed that Tmall's total paction volume reached 200 billion in 2012, and Tmall's clothing industry exceeded 70 billion sales volume.

And in double 11, when the daily cat has sold 132 billion, the trade volume of < a target= "_blank" href= "http://www.91se91.com/" > dress less than /a has nearly 7 billion, accounting for more than 50%.

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< p > < strong > speculative "vip.com mode" platform can flexibly deal with < /strong > /p >

< p > overnight, the "special sale" mode is everywhere in the platform, hidden behind simple business logic.

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< p > a researcher has said that when the gross profit margin of the electricity supplier is greater than or equal to 30%, no matter how the ratio of new users varies between 50%-80% and profits are positive, while gross margin is less than or equal to 20%, no matter how the proportion of new users varies, the profits are negative.

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< p > so, regardless of whether customers continue to make their own brands, or Jingdong, Dangdang based on logistics, warehouses and other infrastructure investment.

It is difficult to achieve gross profit margins above 20%.

In contrast, vip.com's sale mode is almost zero inventory, gross margin to enhance the space is very big.

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Beyond P, Lu Zhenwang, a business observer, believes that the domestic apparel inventory crisis has not yet been lifted, and there are still huge business opportunities for selling stocks. Secondly, the sale of customers is very sticky and highly loyal, which is conducive to improving user structure.

In many electric business to build an open platform now, the sale mode is conducive to its large-scale efforts and investment system.

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< p > several platforms "vip.com pformation" seems to be difficult for vip.com director Liu Xing to copy.

"Vip.com is a winner take all business model.

If a sale site can deal with a lot of brand goods, then it will be difficult for them to find second cooperation, which is a negative effect.

Liu Xing believes that one of the demands of vip.com's business model is to let brands deal with inventory more gracefully and reduce exposure as much as possible.

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< p > a veteran retailer told the billion state power network that vip.com's special sale mode has achieved success at the present stage of heavy inventory. At present, domestic inventory still needs a long time to digest, and the "special sale" mode is now regarded as a highly flexible product to deal with and speculate.

At this stage, the mode can be used to cater for the stock market and attract many sticky users.

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