Fast Fashion Brand A&F First Store In Mainland China Settled In Shanghai

The appearance of < p > A&F in Hongkong attracts a large number of tourists.

This store is also A&F's first store in China.

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< p > fashion brand has gone all the way to the Chinese market.

Beijing Business Daily reporter learned yesterday that the famous fashion brand Abercrombie&Fitch (A&F) of the United States will open the first mainland store in Shanghai early next year, and officially enter the Chinese mainland market.

Last year, A&F opened its first store in China, which is located in central Hongkong, which is also Asia's second store after Tokyo store.

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< p > although A&F has not yet disclosed where Shanghai stores will take place, in the eyes of the industry, according to A&F's opening rules in Asia, its first store in the mainland is expected to be located in the most prosperous business district of Shanghai, such as Nanjing Road, people's Square and Xujiahui.

According to convention, A&F shops should also be single family businesses, which will cost a lot of money.

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At present, due to the popularity of domestic consumers, A&F has become a hot selling brand in the P market.

But because it does not open stores in the mainland, consumers can only choose to go abroad or buy online.

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< p > before A&F, its Deputy brand Hollister has already entered the mainland market.

Following the opening of the first Hollister counters in Beijing last year at Huarun Phoenix, the Beijing Business Daily reporter learned from A&F yesterday that second Hollister stores located in Sanlitun's Taigu Li will open in July and are currently being renovated.

Beijing Business Daily reporter insiders know that the trend of Beijing is booming. Chaoyang shopping mall Chaoyang Joy City and Yedi port are also the intention of Hollister site selection.

A&F also said its Deputy brand will open 20 stores in the world in Hollister years.

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< p > it is worth mentioning that, while fully developing the Asian market, A&F's number of stores in its birthplace has continued to decrease.

It has been reported that A&F will close at least 180 stores with poor performance by 2015.

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