Zhejiang Science And Technology Held A "Home Made Brand Trend Forecast" Salon Lecture.

< p > the Zhejiang Sci-Tech University social science union club held a salon Seminar on "the trend of domestic original brand development". The participants were "a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > teachers and students, clothing enterprises" a target= "_blank" href= "," href= "," designer "and so on. The original brand was discussed.

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< p > "Taobao Alipay exceeded 1 trillion last year.

This year is expected to continue to grow by 50%.

So what should the original brand do? "Said aka, marketing director of a women's clothing company. First of all, we need to understand the characteristics of the new economy's fast feedback.

Customers will respond immediately and sell badly, and we can predict the market and customers based on data.

Second, customer needs are motivated.

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< p > by making data statistics, we can predict consumption power and make new consumption.

Third, the new shopping experience brought by new technology makes shopping more convenient and convenient.

Fourth, by focusing on Taobao's backstage data, data marketing can be used for marketing promotion and matching.

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< p > Kaho, associate professor of fashion design department of Zhejiang Polytechnic Institute of clothing, said that clothing is a daily necessities, but it contains values and national characteristics. Domestic clothing is not lacking in brand, but it has always lacked strong international influence.

The original designer brand is the historical product of twentieth Century. In these brand products, the designer's distinctive personality is deeply branded.

Today's international first-line brands are basically the inheritance of original brands.

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< p > "brand is the core plan to participate in international economic competition, and also the embodiment of a country's soft culture."

Dr. Zhu Weiming, executive director of the clothing brand Research Institute of Zhejiang Sci-Tech University, said that for the domestic garment industry, only good products are far from enough. We should also pay attention to the construction and operation of independent brands, and pay attention to brand positioning and style differentiation.

The school of clothing has been developing fashion design, marketing and engineering students in this direction.

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