How Is The Progress Of The Pink Wardrobe Fashion Musicals?

< p > July 11, 2013, the "blue wardrobe fashion musicals" will start the cross border symphony of fashion art and stage art at the opening ceremony of Shenzhen trade fair.

How to integrate the musical and fashion art of melodrama, dance drama, drama, dance and beauty together? Let's listen to the creative thinking of Shenzhen's blue wardrobe < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > chairman Li Feiyue.

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Why do you want to be a fashion musicals in < p > strong > pink wardrobe? < /strong > /p >

< p > Li Feiyue: Shenzhen powder blue wardrobe dress Co., Ltd. has been established for 7 years, and has launched three fashion brands: pink, pink wardrobe and BBLLUUEE.

Over the past 7 years, we have been developing steadily.

After the launch of the high-end brand BBLLUUEE of the blue wardrobe company in 2011, we began to think that the brand should continue to move forward and get the long-term recognition of customers in the bustling business atmosphere. How should we establish a distinctive cultural awareness and commercial flash point? By chance, my friend of many years, Mr. and Mrs. GLASMAN, chairman of the French fashion Union, came to my house to enlighten me.

In 2010, I went to GLASMAN in the country villa in Cannes, France. GLASMAN entertained us with family balls. So, GLASMAN came to my house. I performed piano and singing, and my wife did a Mongolia dance.

GLASMAN said, "Li, you are a musician. If I were you, I would put the musician's identity in the brand."

Before I was 29, I was a piano teacher, majoring in piano and vocal music, and majoring in musicology.

In the 8 years from 22 to 29 years old, I am a piano teacher in the music and dance department of Changsha normal college in Hunan. I am a part time host of Hunan radio and TV station.

The contact between the host and a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > suppliers makes me realize that I should be the costumes.

So, at the age of 29, he began studying fashion design, acting on clothing sales, and came to Shenzhen to start business at the age of 36.

At the age of 43, we launched 3 fashion brands: pink, pink wardrobe and BBLLUUEE.

When Mr. GLASMAN said this, I was thinking about how to sort out and build up our corporate culture and brand DNA.

At this time, President Shen of Shenzhen Clothing Industry Association visited our high-end brand BBLLUUEE. Shen president saw that BBLLUUEE is already taking the high-end brand line combining art and commerce. Therefore, we encourage us to undertake the opening ceremony of the 2013 China (Shenzhen) international a target= "_blank" href= "http://www.91se91.com/" brand clothing "/a" dress fair.

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At the end of < p > 2012, I watched Yang Liping's dance drama "Peacock" at the Poly Theater in Shenzhen. The V grand scene blended with music and dance shocked me and inspired me: fashion can be combined with opera, dance drama, drama, chamber music and dance.

If we can create a fashion musical that combines the above art forms and suitable for theatre stage performances, we may be able to create the first stage of the fashion and stage musicals grafting (although there have been T fashion musicals before, but that is merely a fashion show accompanied by dance accompaniment).

If this stage fashion musical is to be held as the opening ceremony, it will be deeply influential.

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Can the annual fashion show of pink wardrobe company turn into a form of fashion musicals? Can fashion musicals be the carrier of the brand culture of P and the channel of commercial communication? If the musicals can become one of the cultural symbols of pink wardrobe companies, we will find a unique entry point of brand culture accumulation.

I believe that with the gradual development of enterprises, with the brand becoming more and more stable, we need such an art form to implant brands instead of packaging them as musicians into brand promotion.

But my life experience and the experience of cross art class are just appropriate for this artistic attempt.

Perhaps in China, it is really the first to be imitated by others.

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< p > < strong > pink wardrobe fashion musicals: how to achieve cross border integration of fashion art and musical art? < /strong > /p >

< p > Li Feiyue: Fashion musicals are inseparable from fashion.

The fashions of "pink wardrobe fashion musicals" all come from the fashion products of the blue wardrobe company's high-end brand BBLLUUEE, but they are not entirely garment products.

According to the plot needs of fashion musicals, these fashion shows are created by the fashion creation team through the comprehensive research and planning of two aspects: the background of the script, the progress of the plot, the structure of the music, the presentation of dance and the setting up of the dance.

The two creation will be completed by the design team of the blue wardrobe company, the professional costume design director of the stage costumes and the international fashion concept a target= "_blank" href= "http://www.91se91.com/".

The fashions of pink wardrobe fashion musicals will also become our conceptual high fashion products directly.

After the performance, these performances will be adjusted and revised again, entering the BBLLUUEE shop for the high-end customers to customize the sales.

In this way, the pink wardrobe fashion musicals are not only a process of artistic creation and performance, but also the design and creation process of the advanced concept fashion of BBLLUUEE, the high-end brand of the blue wardrobe company.

This cycle not only achieves cross-border integration of stage performance between fashion art and musicals, but also realizes cross-border exploration of artistic pursuit and commercial pursuit.

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What is the progress of < p > strong > pink wardrobe fashion musicals? < /strong > /p >

< p > Li Feiyue: Fashion musicals are cross border attempts across many art categories. Plot scripts, performance dresses, background music, song dialogues, dance dances, etc. all require a large number of art creators to be original.

For fashion enterprises, it is easy to imagine the difficulty of operating this cross-border art.

Therefore, we find the film and television company that is familiar with the fashion industry and familiar with cross art.

Of course, high level of artistic presentation requires the participation of high level artists.

To our surprise, experts, scholars and famous actors from many art schools and professional performing groups in Beijing and Shanghai have fully affirmed our artistic exploration and are willing to participate in the creation or art direction.

At present, the creative team of the pink wardrobe fashion musicals has been set up and entered the script creation, and the actor team has begun recruiting in the whole country.

In recent years, the pink wardrobe company has consciously recruited graduates from Beijing Dance Academy, Sichuan Conservatory Of Music and the Art Academy of the PLA to enter the marketing team.

In 2012, we set up a "pink wardrobe Troupe" based on the existing art talents.

Two years ago, the idea of our art troupe was to "imperceptibly enhance the cultural and artistic appreciation level of the pink wardrobe team and continuously accumulate the cultural and artistic accomplishments of the starch blue wardrobe company".

Two years later, when we plan the pink wardrobe fashion musicals, some of the best actors in the pink wardrobe Troupe will also participate in the production of the pink wardrobe fashion musicals.

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