Rebound Shoes Trigger The Trend Of Nostalgia Scenes, Triggering Hot Domestic Products

The reminiscence of Zhao Wei's "Youth", the various nostalgia scenes, triggered a lot of people's memory and triggered a fever of domestic goods. Warrior shoes And other popular brands have become popular among Chinese. China's traditional independent brands are very influential, but in the process of development, they are not suited to the market economy.

"Buy a pair of back shoes" was once a dream for many Chinese people. The situation has changed, and back force has been selling "cabbage prices" because of backlog. Nowadays, the old brand, which has experienced brilliant and low tide, has entered the rising channel again. Sales revenue has been increasing rapidly in recent years: 200 million yuan in 2010, 300 million yuan in 2011 and 500 million yuan in 2012. During the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo, there was a long queue scene in the Huili shoe store, which included the figures of international dignitaries and stars.

The shoe was born in 1927. It was very popular in the early 50 to early 90s. "After the shoe was finished, it was still hot, and it was taken away by the truck outside." Recalled the workers at the factory. After that, sales of Huili shoes gradually weakened.

In 2000, Huayi Group set up Shanghai Huili shoes industry Co., Ltd. Gui Chenggang, the executive secretary of the shoe industry, introduced the transformation of the company from the original production enterprise to the brand marketing enterprise. Shanghai is responsible for R & D and marketing, and the production is outsourced to the foreign enterprises. Transformation is not easy, but the effect is not good at first. However, Huili has been insisting on constantly adjusting its brand positioning from the former middle and low grade brand to healthy, fashionable and professional sports brand. At present, there are more than 200 series of products and more than 5000 varieties.

Like Huili, Shanghai's old brand honey bee has also reopened. The bee flower sandalwood soap was first founded in 1928. It is the largest variety of soap in China. With the increasingly fierce competition in the washing and chemical industry, Shanghai Soap Making Co., Ltd., which produces bee flower sandalwood soap, is in a predicament. But through unremitting efforts, the company finally got out of the trough.

According to reports, there are more than 8500 related shops and 130 thousand related products on Taobao's search for "domestic products". Among them, only cosmetic products include "embellishing skin cream", "friendship cream" and "clam oil", which are popular in 60s, 70s and 80s respectively. In the face of these "grandmother class" products, many buyers often comment on the "good quality and low price, as always good", "grandma and I love to use".

The wind rises at the end of the duckweed. The popularity of online shopping of old Chinese products is based on the above consumption psychology besides people's hope to recover "childhood memories" and "mother's taste". This is also confirmed by an interview with a store owner at a website. She told reporters that many online buyers in the evaluation message, said the production process, adding ingredients reassuring and fair price is the main reason why Chinese goods win people's hearts.