Outdoor Brands Begin To Enter The Shoe Market.

This year, the sports brand is finally unable to sustain, and the Department Store channels are also sending the old to the new. The outdoor brand has begun to enter the hall and become the new favorite of the main channel. From the perspective of channel coverage, outdoor brands have gone out of a new world, and only need the addition of outdoor practitioners can have a good performance. At present, what is the outdoor industry needs to do? Xiaobian believes that the most urgent task at present is to customize the outdoor life for different groups of consumers with different needs, and tell each consumer what outdoor life is suitable.

We have enough outdoor sales channels to cover the market in the future. We have enough professional outdoor products to meet the demand. But is that enough? We lack a link in the middle, which is to impress the consumers themselves. What we can usually touch on us is, first of all, the beauty and happiness of things themselves. Secondly, whether things are suitable for our living standard and rhythm, and neither of them is good enough.

Outdoors is a way of life, but we have not worked hard to make people understand this way of life. What we can see from the media is nothing more than the supreme courage and strong skills of the professional athletes. It is only the handsome show of the rich and the pride of the successful person; it is nothing but the hypocrisy of the petty bourgeoisie's life and the valuable equipment that it draws from; it is nothing more than the achievement dream of the grass roots hero and the purpose of making money. Of course, everything here is understandable and acceptable. We are here. But only those people are demonstrating outdoor life, which is far from enough and lacks appeal. These lifestyles are not acceptable to the public.

What is outdoor, first of all, is beauty. It is the beauty of scenery, the beauty of movement, the beauty of spirit and the beauty of life. Good things will be chased. Next is a life! This kind of life takes time, needs motivation, needs energy and needs money. The right way of life will be stable for a long time. Let's change our mindset. If we start from the professional outdoor store, we can start from understanding the customer's attitude towards beauty and the demands of life, instead of directly importing professional knowledge, and perhaps we can develop a stable and suitable customer group. Finally, it is the professional requirement of outdoor equipment itself.