Adi Wang Reflects The Status Quo Of China'S Shanzhai Sports And Innovation Is The Way Out.

When the "P Jordan" Jordan case was stuck, another Chinese grassroots sports brand "Adi Wang" had already been forced to give in.

It has been reported that the famous German sports brand Adidas, which has been in charge for five years, sued the infringement of the Chinese brand Adi Wang. The Chinese trademark and LOGO have been pferred to Adidas without compensation. The Chinese trademark and LOGO will no longer be used and appear in the terminal store.

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< p > it is reported that the contents of the agreement between Adi Wang and Adidas mainly include two aspects. First, the defendant, Adi Wang (including dealers, regional agents and franchisees) shall not continue to use trademarks containing LOGO and "ADI" logo on products, packaging and promotional materials. Two, since April 7th, all shops of Adi Wang should not have the words of "triangle" and "Adi Wang".

If there is a breach of contract, it will be 3 million yuan.

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< p > although the two sides did not disclose details of the settlement, according to an industry analysis, this is indeed the result of ADI King's self eating consequences. Adidas Wang originally wanted to expand with Adidas's popularity.

This is the common practice of domestic cottage sports brand, but when it develops strong, it will find many embarrassments.

In this regard, Adi Wang insiders also reluctantly admitted that after the development of Adi Wang in recent years, products in the three or four line cities have been very popular.

But the future product LOGO only has English logo, and the market recognition will be discounted.

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< p > the industry also said that China's cottage sports brand is very popular, although its mode can quickly enhance the brand awareness in the market, but because of plagiarism and imitation is too simple, when the market share of these cottage brands reaches a certain degree, they will encounter the "host" sued.

Although the cottage brand can use the law to protect itself or even fight back, it will also hurt the corporate image in its process.

Many netizens refer directly to the core of the brand development of Shanzhai. They should not only seek instant benefits, but also look far away and want to be strong and big. They should not rely on simple "sticking and copying".

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