Fabric Industry Needs To Implement Sustainable Development Strategy

Tropical printing on paper

　　 printing Every year, there is no shortage of patterns. From the prospect of Digital Print to Animal Print, which is the protection of animals, the tropical printing of this season is very hot. Designers have interpreted the tropical prints at different levels. Most designers have made a classic interpretation of the unique customs of the tropics, and they have collided the lines of plants and animals with bright colors. Massimiliano Giornetti, the designer of Salvatore Ferragamo, put on a classic tropical new dress for this old Italy shoemaker. The color of the whole series is very full. Purple, red and Turquoise long skirts float on the show. Multicolored leopard print and giraffe texture extend the field of vision from the rainforest represented by palm leaf printing to the East African steppe. Dolce&Gabbana's clothes are common eggplants, zucchini, tomatoes and peppers on the market, but bright colors are also consistent with Lenovo. Besides, pepper and tomato themselves are tropical plants. It is also reasonable to be included in tropical customs. Paul Smith men's clothing has been transformed into tropical customs in the last few exhibitions. The plants have been abstracted into black irregular lines and splashed on colorful fabrics. It's very tolerant, but the meaning is conveyed very clearly.

A few designers have given the deeper meaning of tropical customs. The Belgian designer Dries Van Noten integrated the tropical customs into his poetic and national eclecticism and printed the whole tropical rain forest scene on the design. In order to avoid these photographs from looking fashionable, he drew on the outline of Spain's 1950s advanced customization industry, or more specifically, the classic tailoring of Balenciaga. This attempt has created a successful contrast. The tropical elements have taken off their inherent image and have a taste of high fashion, which is very Dries Van Noten. This season, however, is Mary Katrantzou's best printed print, giving the most profound answer to the meaning behind the use of natural elements. She regards human and nature as the starting point of this series, and contrasts the printing of colorful flowers with the printing of cold artificial mechanical raw materials, forming a visual sense of abruptness. You can't figure out what these gorgeous prints are all about. She dismantles all natural and artificial elements. Metal, glass ballast, abandoned cars and roses, tulips and chrysanthemums have only one approximate shape. The works of her hand are rich in colors, which make people easily associate with tropical customs, but there are still traces of artificial destruction. This is the most truthful feature of nature. Human traces gradually spread all over the nature, the contradiction is prominent, and the ecological balance accelerates and collapses. The relationship between man and nature is eroded by symbiosis. Perhaps printed on cloth will be the last destination of nature.

　 Natural tropical landscape failure

With the continuous development of human society, the natural environment is facing irreversible failure. The forest was cut down and the river was drained. Originally, all things were symbiotic and naturally eaten up by human civilization represented by highways and tall buildings. This change is most significant in the tropics. You know that in tropical rainforests, nutrients are not stored in the soil, and the rapid growth of vegetation consumes a lot of nutrients. So the seemingly prosperous rainforest is actually very fragile. Unlike temperate regions, nutrients are mostly stored in soil, providing nutrients for seeds to germinate and grow. Soil erosion is easy to occur in tropical areas that have been cut down. Rainwater is not enough to make barren soil fertile. Instead, it takes more organic matter. This makes the restoration of the ecosystem extremely difficult. In addition, the disappearance of vegetation directly led to the collapse of ecosystems and the sharp decrease in species and numbers of animals. The animals who lost their homes did not starve to death or were eaten up by humans. Large animals have been hunted for their body lines. Rare birds have been caught as pets. Even strange insects have been drawn from the trunk and fallen leaves because of human curiosity. Animal Leather and fur Decorated as a decoration on the floor of the mansion, rare birds were trapped in the huge cage and insects were made into specimens. All this is not to satisfy the desire of human possession?

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These tropical exotic wonders have become a showcase for the rich. Ordinary people can not afford these rare treasures. With the evolution of the "democratization" process, printing with tropical customs has become the best substitute to satisfy the public's curiosity. As we all know, this is the last resort. Just as museums are used to preserve things that have disappeared in society, the tropical customs are printed on clothes because of the rarity of the objects they print. For westerners, this rarity lies only in the cultural dimension. The tropics are an empty concept in their minds. Everything is fresh and interesting. However, for people living in the tropics, they are home to their clothes. When the British enclosure movement drove farmers out of the land, they were forced to walk into the factory. Now these western resource Raiders extend their claws to the green lung of the earth. Catching blood stains on the rainforest has destroyed the balance ecosystem of local residents. Without the survival of nature, local residents have become logging and intensive farming workers. They were forced to become the wheels of capitalism and become accomplices to destroy the environment.

Of course, the popularity of these tropical prints is also a bad thing. It is undeniable that they are beautiful. Many attractive prints can be classified as Tropical Print. The first is the brightly colored flowers, the Hawaii style style coconut palm, the dahlia pattern, and all kinds of tropical animal lines. Finally, the animal heads or shapes can also be included. These lines are scattered in the grand show, or even some. Designer In the iconic style. They have exerted a subtle influence on the consumer brain in a large scale. The charming design at least first let the public realize the beauty of these tropical elements, and then have a desire for further understanding. Although it can not guarantee that everyone can perceive the environmental problems hidden behind the printing, the tropical scenery is also a landscape. And those who love people, love their houses, and wear tropical customs will no longer be purely fashion declarations, and there is more demand for environmental protection.

　　 Fashion pioneer

However, printing only on the body does not have much practical effect. To avoid natural extinction, a sustainable fashion system will be the only way out. Sustainability means taking into account economic growth, environmental protection and social equity. The fashion industry needs to be improved from many aspects such as cloth production, design, manufacture, transportation, sale, service and so on. First of all, in order to make cloth, we need to use a variety of toxic chemicals. Secondly, in order to ensure the continuity of supply chain, we need to further consume limited oil resources. Finally, the fashion industry celebrates excessive consumption and is not ashamed of waste. However, in some respects, manufacturers have gradually started to use sustainable methods. Some brands are optimized in fashion design, recycling and minimizing the waste of cloth. The brand One Vintage, founded by London designer Marcelle Symons, is committed to dismantling antique clothing and redesigning the new design, giving them a unique sense of existence. Turn old clothes into new fashions. Some in the manufacturing process pay more attention to social responsibility and treat industrial workers equally. Paris brand Maiyet pays great attention to the fulfillment of social responsibility. They conduct fair transactions with artisans and artisans in the developing areas, giving them substantial returns and not squeezing their surplus value. Some designers instilled environmental philosophy from fashion philosophy to make consumers aware of the advantages of sustainable fashion. Like Stella McCartney, she walked very smoothly on the Eco Fashion road. She used environmental protection as her selling point instead of fur. Leatherwear Only organic or environmentally-friendly hi-tech fabrics are selected. Without the luxury of traditional luxury brands, it also provides excellent products.

The Empress Dowager Vivienne Westwood has been running an African series, a full range of bags, shoes The accessories are made in Kenya, using recycled materials, such as old advertising on the roadside and abandoned grassland tent. These products are made by women in the local fringe communities. Among them are single mothers, widows, HIV positive patients and people living in extreme poverty. Vivienne Westwood pays them very honest returns, allowing them to acquire skills while earning substantial income to pay for children's tuition, medical expenses and other expenses. The ultimate goal of this project is to create a sustainable fashion production system that will enable women to nurture the next generation of craftsmen to improve Kenya's economic and living standards. H&M, a fast fashion brand, launches a series of fashion conscious environmental conscious products every season. The goal is to create a more sustainable future in the development of the fashion industry. They will use environmentally-friendly materials, such as organic cotton, recycled cotton, wool, nylon, chemical fiber and plastic materials. Put these previously discarded materials into unique themes or trends and remake them into fashionable clothes. Like the garden series in 2009 and the romantic winter series last year, it is the best proof of the combination of fashion and environmental protection.