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Taizhou Footwear Export Market Warmer In The First Quarter Of This Year

2013/5/6 10:12:00 18

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Casual Shoes Manufacturing Foreign Trade

Less than p ago, in the production line of < a href= "http://www.91se91.com/news/index_p.asp" > Taizhou < /a > simet Shoes Co., Ltd., the workers skillfully arranged a pair of well made casual shoes. "These shoes are exported to Europe and America. Those less than a href=" http://www.91se91.com/news/index_x.asp "shoes /a are sold to South America. When the workers were busy, they said that once the new year was over, orders from all over the world poured in. "These lists must be completed at regular intervals, and they will not be dragged for a day." 
 in the first quarter of this year, the footwear export market in Taizhou is warming up, while the export volume is rising sharply, and the price is rising gradually. According to Taizhou customs data, in the first quarter of 2013, Taizhou exported 29 million 898 thousand pairs of shoes, an increase of 11.5% over the same period last year, and the total value of export shoes amounted to 260 million yuan, an increase of 25.9% over the same period last year. "In the first quarter of this year, the average price of each pair of export shoes was around $8.7, up 13% from the same period last year." A staff member of Taizhou Customs said, "compared with the processing trade, the export mode of Taizhou shoes is dominated by general trade." In the first quarter, the shoes exported by general trade in Taizhou accounted for 99.97% of the total export volume of shoes in the same period. Among them, private enterprises are the main force of shoes export, and Africa, the European Union and Latin America are the main export markets. 
 talking about the sales situation of foreign trade shoes in the first quarter, the chairman of Wenling's a href= "http://www.91se91.com/news/index_c.asp" > shoe industry < /a > Co., Ltd., Zhu Fude, used the word "steadily rising" to describe it. "Before the Spring Festival, the staff of the company went all out to make shoes ready for sale abroad this month." He told reporters that as early as April, the company received orders for the second half of this year. 
 behind the good foreign trade situation of footwear, the hidden worries of Taizhou footwear export enterprises are also obvious. Wang Lihui, Deputy Secretary General of Wenling shoe leather association, admitted that at present, the production of footwear in Taizhou is still dominated by OEM, and the export products are mainly concentrated in low-end products. "Take Wenling as an example, in 2012, Wenling's footwear manufacturing industry and supporting enterprises had more than 6000, but only 188 large-scale enterprises with output value of more than 20 million yuan, and few enterprises with their own brands." 
At the same time, the increasing cost of raw materials and land, unstable labor supply, and restrictions on hydropower resources also affect the competitiveness of Taizhou footwear enterprises more or less. P 
 in Wang Lihui's view, the spanformation and upgrading of Taizhou's foreign trade shoes enterprises is imminent. While developing overseas markets, enterprises should also pay attention to the vast market in China. "Equal emphasis on foreign trade and domestic demand, walking on two legs is more conducive to long-term development of enterprises." Wang Lihui said that the cultivation of independent brands to improve product development and brand added value is also crucial for Taizhou footwear enterprises. In addition, enterprises should increase the development of emerging markets and avoid excessive concentration of export markets, so as to reduce export risks.