Chengdu: Rising Women'S Shoes City

< p > from the first lady of the United States, Michel Obama, wearing the Chengdu made female "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "to attend the inaugural dinner, to visit the Chinese women's shoes city by the former British Prime Minister Mrs. Cherry Blair.

Chengdu women's shoes have won the favor of international celebrities.

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< p > < strong > AI Min: a brand named after Chinese name < /strong > /p >

A German woman saw a pair of women's shoes from China in the international footwear exhibition in Dusseldorf, Germany, P years ago. In addition to the strong Chinese elements contained in the products, elegant and restrained design style also attracted the consumer.

She bought the pair of shoes worth 260 euros on the spot and couldn't help it.

The design and manufacture of these women's shoes are from a woman's shoe company called AI min in Chengdu, which is the name of the founder's child.

Chengdu AI min leather products Co., Ltd. was founded in 1996. After 17 years of development, it has become a multinational enterprise integrating brand, trade, R & D and manufacturing.

Luo Yan, the product manager of Chengdu's children's shoes, told the international business daily.

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< p > today, AI min is a women's shoes manufacturer with 7 production lines, 2500 employees, 5000 pairs of Nissan high quality women's shoes and products exported to more than 40 countries all over the world.

AI Min has always been adhering to the "integrity, innovation, speed, quality" corporate culture. It has gradually developed from the original foreign brand manufacturers, from brand to design R & D, and then to manufacturing, systematization, scale and internationalization of professional teams, laying a solid foundation for the realization of AI's Globalization strategy.

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< p > AI Min has a fairly mature mechanism in the field of product research and development. At present, there are many R & D departments and hundreds of research and development personnel. Each batch of new product development combines the latest international fashion development trend with its own unique creativity. Using the high-end 2D and 3D digital software design technology in the industry, we carry out omni-directional computer software research on the last type, heel, bottom parts, shoes and color matching.

At the same time, the company introduced advanced computer skin cutting machine and 3D CNC carving machine, with 2D and 3D digital research and development software, to high-end research and development technology to the extreme.

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< p > AI min always put quality in the first place, hired professional and technical personnel with professional qualifications, and equipped all kinds of high-end physical testing and testing equipment. In 2007, it won the title of "exemption from export inspection" issued by the State General Administration of quality supervision and quarantine.

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< p > > strong > cam: a new brand with the common growth of shoe capital < /strong > < /p >

< p > karmaway is a business card of the "women's shoes city of China". The experience of karmaway in the past 20 years can basically reflect the whole process of the development of footwear industry in Chengdu.

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Liu Ying, deputy general manager of Chengdu P Shoes Co., Ltd. told the International Commercial Daily reporter: "the biggest characteristic of the card is that it is to walk on two legs."

The so-called "walking on two legs" is to persist in cooperation with internationally renowned footwear companies, and constantly improve the strength of its own brand.

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< p > Liu Ying said: "the company has maintained close cooperation with many international shoe companies such as the US NineWest, Italy Everbody, Germany Tamaris, Australia ZU and so on."

However, they did not even think about it when they created it.

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Chengdu, P, 1995, shoe manufacturing is in the ascendant.

And the year's card was only a small handicraft shoe workshop.

Liu Ying recalled: "at that time, the main market was the domestic wholesale market, and it was completely indifferent to its own brand, but in the initial stage, the development of the whole footwear industry in Chengdu was faster."

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The business of "P" small workshop is getting bigger and bigger. After 1998, the first time the company began to aim at the foreign trade market.

"At that time, it was mainly for border trade between Russia and Eastern European countries."

Liu Ying said, but at the same time there is also a relatively large risk - the procedure is not formal, and at the same time, because the export legal system is not perfect, two times of the loan is frequent.

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In this case, in 2004, the company began to rethink its business weight, and put forward the strategy of strengthening its own brand while taking into account the OEM and ODM business.

As a result, since 2004, kemit has gradually begun to cooperate with internationally renowned footwear companies. By 2007, it has gradually abandoned high-risk Russian and Eastern European markets, increased cooperation with mainstream markets such as the United States, Italy and Japan, and completed the pformation ahead of the onset of the financial turmoil in 2008.

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< p > Liu Ying said: "the cultivation of private brand is a long and very difficult process. At present, our own brand is mainly facing the domestic market, and it has more than 500 sales counters in over 20 cities in China.

But because of the long-term nature of brand building, we can not even give up the OEM and ODM which currently account for about 50% of the total business volume.

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P > < strong > Chengdu: the capital of the rising women's shoes < /strong > /p >

< p > the footwear industry in Chengdu has a long history. It started in the Three Kingdoms and became the Qing Dynasty. Now it is China's sole export base featuring women's shoes.

Chengdu's industrial base is good, and Guangzhou, Wenzhou and Quanzhou also call the Chinese shoe industry "three states and one capital".

The industrial cluster with women's shoes as the main product, less than a target= "_blank" href= "http://www.91se91.com/", leather less than /a and leather products has been formed. There are more than 1700 shoemaking enterprises, and the output of women's shoes ranks third in the whole country. It has developed into the largest production base of women's shoes and international purchasing base in Western China, and won the reputation of "the capital of Chinese women's shoes".

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< p > 2002, on the 5.5 square kilometers of land in Chengdu, Wuhou District established a special industrial cluster park which integrates brand production base and Trade Center, training center, exhibition center, information center and R & D center, and has perfect industrial chain and various services.

In January 2006, the park was awarded the regional brand of the Chinese women's shoes capital by the China Light Industry Federation and the China Leather Association. In December 2012, it was designated by the Ministry of Commerce as the "professional model base for the pformation and upgrading of the state's foreign trade".

In 2012, the total output of footwear enterprises in Chengdu has nearly 200 million pairs, and its products are exported to 109 countries and regions, such as Russia, Ukraine, the United States, the European Union, Japan and South Africa, with an export volume of 786 million US dollars.

It is estimated that by 2015, the annual production of shoes will reach 300 million pairs and the main business revenue will be RMB 45 billion yuan.

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