"Inventory Industry" Rising Brand Needs Reflection

< p > < brand new product 5 minutes later online, minimum 85% off "," XXX brand big bargain meeting, May 8th -5 month 11 days, Qu Xi Road * x * X life square "...

By contrast, "a href=" http://news.sjfzxm.com/news/fushi/20130505/340547.html "> shopping people /a <" Miss Ge will receive such promotional messages. Most of the brands in the short messages are high reputation products with high reputation.

Miss GE's "bargain" is the most popular product in the clothing industry at the moment: the brand tail goods.

High inventory has always been the "heart disease" of production enterprises, but it has achieved many sales channels "money road".

Since the beginning of this year, not only a large number of electricity providers have announced a high-profile announcement to enter the "inventory industry", but also the traditional shop operators are unwilling to lag behind.

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< p > electric business rush to the beach busy /p.

< p > this year, it seems that the "a href=" /news.sjfzxm.com/news/xieye/20130503/340298.html "brand sale" /a "seems to be the consensus of many electric providers.

Dangdang's special sale channel will be launched in May 7th. Jingdong and Amazon said they will attack the limited time sale market in a big way. Tmall clearly declared that this year's focus is to build a "brand sale platform".

In the many "brand sale" platform, the vip.com set up 5 years ago set up a successful template first.

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Less than P, as the first domestic supplier to sell special products, vip.com has sold more than 5000 brands, and 100 brands are sold every day, including clothing, bags, home textiles, skin care products and so on.

Reporter login website found that most of the products sold here are "small white-collar workers", the discount is generally less than 50 percent off, and 90 percent off or 80 percent off ex gratia products are not rare.

However, a low discount product will be subjected to "spike" and "crazy rush" on the line, and it will often be online for 5 minutes, but the web page will be sold out.

Because the special products on vip.com are brand authorized, the temptation of low price should not be underestimated.

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< p > cleaning up inventory means huge storage costs and frozen funds. This makes more and more manufacturers choose discount websites to clean up inventory, though paying about 20% of the profits as channel fees.

However, the efficient operation mode such as large consumer groups, "rush buying", "a href=" http:///news.sjfzxm.com/news/shichang/20130503/340296.html "> spike /a >" undoubtedly accelerated the turnover rate of inventory.

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< p > store merchants enjoy popularity. < /p >

< p > "brand sale" also shows the trend of online offline development.

Reporters recently received a "famous guide net" sent offline sale will text messages.

The sale will be held in a cold hotel. The scene is full of people: the banquet hall, which can accommodate more than 300 people, is surrounded by clothes hangers. More products like "cabbage" are stacked on dozens of flatbed cars, and there are thousands of them.

More "Crazy" are hundreds of consumers, some with a sack, looking directly into the sacks, some groups, in turn in the "Little Sisters" of "a href=" http://news.sjfzxm.com/news/xieye/20130502/340202.html "> /a >" inside the wall to try to wear...

Consumers who pour into special stores are always in an endless stream, because the average discount is below 70 percent off.

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Less than P, the popularity of offline sales will not be missed by stores.

The problem of lack of popularity in department stores has been going on for quite some time, so many department stores have begun to choose special products as a magic weapon for attracting popularity.

On this two-day weekend, reporters visited several business circles such as Wujiaochang, Zhongshan Park and Jingan Temple, and found that there were various kinds of special sales meetings, whether middle or high-end shopping malls, whether department stores or shopping centers.

The head of a department store also revealed to reporters: "goods resources have always been the focus of competition among stores, but now they are not only better than new products, but also more than inventories -- who have more resources, which means that they can get more stocks and offer lower discounts, thus attracting more consumers."

The official also said that the reason why Oteri J (out-lets), discount store format has been booming in recent years, also shows that in a price sensitive market system, stores with low price goods resources are more competitive.

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< p > brand needs to reflect on < /p >.

< p > although brand inventory has brought new "< a href=" http://news.sjfzxm.com/news/fushi/20130502/340165.html "> /a" to business and shop operators, but for brand manufacturers, "selling thousands of dollars, actually selling hundreds of dollars" sales mode is not normal.

The problem behind this is the high inventory of producers.

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< p > according to the 2012 annual report released by the listed textile and garment enterprises, the apparel industry's inventory products totaled more than 67 billion yuan at present, resulting in the industry evaluation of "if we sell the clothes that are currently in stock nationwide, only three years are sold."

Experts point out that the promotion of profits can only be an emergency. In the long run, we must strengthen product innovation design, reduce homogenization, and set up a fine inventory control process, so that clothing enterprises can get out of difficulties.

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< p > a dress official also revealed that the high price is also an important reason for increasing inventory.

Generally speaking, the lowest discount for new products should be around 30 percent off, and the new product discount between half a year and a year will be around 50 percent off, and the product discount will be between 80 percent off and 50 percent off a year.

But at present, many products are listed on the 50 percent off hit market. It is easy to trigger consumers' "a href=" http:///news.sjfzxm.com/news/fushi/20130427/339702.html "/a", which will soon lead to a lower discount, resulting in a large number of new products backlog into stock and affecting the development of the whole industry.

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