Development Direction And Trend Of Future Retail Enterprises

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< /p > < p > when the traditional retail enterprises are still thinking about how to embrace the electricity supplier, Metro has made various attempts.

In addition to taking the popular route to build an online shopping mall and entering Tmall, it also cooperates with Taobao's life supermarket "shopping convenience".

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Less than P, little known is that Metro's online shopping mall and Tmall flagship store all rely on e-commerce stewards.

And this has become a hard nut to crack.

It is understood that Metro has changed the electricity supplier.

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< p > there are many kinds of retail enterprises. How to deal with the relationship between online and offline is more important and complicated.

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"P > e-commerce observer Lu Zhenwang told reporters," operation system, software needs, back-end operation integration, pricing mechanism and online and offline integration and other issues are the problem that the enterprise has to consider.

In fact, retail business business is not suitable for operation. "

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< p > start with the electricity supplier steward, < /p >

< p > Metro's ambition for electric business is becoming more and more prominent.

Fortunately, the convenience of Taobao supermarket on January 2013 has made new progress.

Recently, the number of convenient service cities has increased to 4, and the commodity category has been improving.

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< p > If Metro's Taobao e-commerce business has crossed the starting line, then Metro Tmall's flagship store and Metro online store opened in 2011 and 2012 still seem to be hovering around the starting line.

Behind this most let Metro "worry" is constantly changing the electricity supplier Butler.

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< p > data show that Metro Tmall flagship store and Metro online mall opened respectively at the beginning of the cooperation with the electricity supplier Operation Company Bao Zun electricity supplier and Rui Jinlin.

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< p > these two websites are still using electricity supplier instead of operation mode, but not the initial hired team Ruijin Lin.

Xiao Lan, Metro PR Manager, told reporters.

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< p > Wang Yi, a person in charge of the operation of a certain electricity supplier, has told reporters that Metro's electricity supplier has already changed a lot of services. Metro's cooperation with Metro is also in the past.

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< p > on the one hand, the electricity supplier has a professional team to operate the online business, and is familiar with the operation rules of the e-commerce platform.

On the other hand, the traditional enterprises under the line of concentration are not experienced enough.

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< p >, therefore, part of the a href= "http://www.91se91.com/news/index_c.asp" > retail enterprise < /a > will naturally use the electricity supplier generation operation mode to test the water electricity supplier.

Especially when enterprises are not sure whether to invest a lot in the future, the tendency to cooperate with the electricity suppliers on behalf of the operation companies is more obvious.

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< p > when it comes to a case like metro, Liu Wanlan, CEO, thinks that it chooses electric business housekeeper and its foreign capital status. "Foreign companies usually outsource non core businesses."

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< p > in the past two years, the electricity supplier generation business has been booming with the tide of various industries.

It is understood that many food, clothing, cosmetics brand operators are willing to hire e-commerce operators responsible for the operation of online business.

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According to the data released by Alibaba research center in January 2013 (P), as of the end of last year, there were 607 business managers, providing hosting services for 2300 Tmall brand stores.

The Tmall store, which operates the service provider, has a total paction volume of 2012 yuan for Alipay, reaching 9 billion yuan.

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< p > "a lot of traditional brand enterprises do well through outsourcing."

Wang Yi explained that the business form of the brand is compatible with the demand of the electricity supplier on behalf of the operator.

For the operators, brand e-commerce is better.

Brand merchants stationed in Tmall mall, the whole chain is short, effective control of their product brand supply chain, so communication costs are low, outsourcing efficiency is high.

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< p > retailers do not pay, < /p >

< p > although the electricity supplier stewards can avoid some trouble for the enterprises to test the water business, however, there are not many retail enterprises doing this attempt.

Whether it is expected to invest 102 million yuan in Wangfujing electricity supplier or the upcoming Tesco Tesco electricity supplier, all adopt the practice of self built electricity supplier team.

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"P" complements each other, electricity supplier Butlers are also not optimistic about the market of retail business.

The competitive a href= "http://www.91se91.com/news/index_s.asp" > operation market < /a > has not hatched such professional companies.

The root of the problem is that electronic hosting is not a good deal for both sides.

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< p > Lv Xinjie, general manager of Qingdao wiki electricity supplier, believes that traditional retailers do business. If the commodity brand is not unique to themselves, the platform is not their own. Then, it is meaningless to do business.

"Like the online business of Liqun group, wiki is a self built e-commerce team, playing its own brand."

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< p > for the traditional retail enterprises, generation operation can not get anything.

"Core operations are all done by others, and lifeblood is not in the hands of others."

Generally, after 3 years of cooperation, the two sides will not die, or the retail enterprises will form their own teams.

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< p > in the view of the operators of the electricity supplier, it is difficult to undertake the project of retail enterprises as a "beauty" and sometimes even refuse to bring in the business.

Wang Yi disclosed that many retail companies have been looking for us lately, and we have not done so.

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Wang Yi P decisively rejected such a business from the painful lessons learned before.

"Not only is the sales volume hard to achieve, but we are also tortured."

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< p > in Wang Yi's view, compared with branding, the product category of retail enterprises is very complicated. Moreover, the operation chain of retail business, including information pfer and resource allocation, is very efficient and agile. Therefore, there are many obstacles in operation.

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< p > not only that, but the management level of traditional retail enterprises also makes electric business managers encounter layers of barriers.

The allocation of internal resources in retail enterprises is relatively scattered. From upstream purchasing products, e-commerce providers should first communicate with retail e-commerce departments, and coordinate resources with internal departments.

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When Wang Yi talked about running a retail business on behalf of P, he sighed with emotion: "at the very beginning, it was very painful."

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Below P, there are retail stores on the line. When the goods are synchronized online and offline, the first problem is how to get through the online and offline information system.

Developing R & D system is hard to get through.

If the products displayed online are not in stock and there is no information support, the operators can not know the information and can not solve the problem.

And then comes the consumer's refund and complaint.

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< p > with the pressure of operational indicators, Wang Yi's team went through a painful period.

"Fundamentally speaking, retail enterprises are not suitable for outsourcing."

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< p > Wang Yi suggested that the best way for the traditional retail enterprises to do "a href=" http://www.91se91.com/news/index_c.asp "electricity supplier < /a > is to set up their own e-commerce team in the early stage, and consider that the external companies should do consulting training and guidance work for six months or so to make regular rectification.

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