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Zhejiang Is The Largest Industrial Cluster Base Of Textile Production Capacity In The Country.

2013/5/6 19:46:00 63

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Zhejiang Zhejiang Industry Zhejiang Garments

old Shaoxing, south of the Yangtze River. Shaoxing has been famous for its yellow rice wine, and now it enjoys a world-renowned reputation for China's textile city. 
 Shaoxing county is the industrial cluster base with the largest production capacity of < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > the whole country. There are nearly 10000 kinds of textile enterprises, with an annual output of more than 300 tons of chemical fiber, 19 billion meters of printing and dyeing cloth, a target= "_blank" href= "_blank" > clothing > 300 million, and nearly 9 billion dollars of textile fabrics exported annually. The total amount of economic production of textile industry in Shaoxing County accounts for 10% of the country, which has basically formed a complete textile industrial chain from PTA and other chemical fiber materials to chemical fiber fabrics, printing and dyeing printing, clothing, home textiles and so on. The strong textile production capacity has a great impact on the textile industry in the country. 
"P" Shaoxing county has the largest textile market in the world - China Textile City. China Light Textile City was founded in 1988. It is the first professional textile market in China. From the past "shed cloth Street" to today's "world cloth market", after more than 20 years of development, the existing market building area of China Light Textile City is 3 million 650 thousand square meters, the traditional district has more than 26000 business rooms, 22000 registered business households (companies), nearly 6000 people living outside the country (territory), and more than 1000 representative offices outside the country (territory), and 1261 enterprises with self export business. 
 there is no stop for starting a business. In the sea of market economy, it is important to maintain lasting competitiveness. Facing the changing market trend, China Textile City has found the way of evergreen industry -- the two venture. 
 in recent years, Shaoxing county Party committee and county government attached great importance to promoting the development of China Textile City, and promoted the development of China Textile City as the foundation of Keqiao City, the establishment of light textile industry, and the arrest of the county of the strong economy, and actively implemented the market "12345" development strategy, and vigorously promoted the "two pioneering" of the textile market. The two venture of textile city mainly increased investment in science and technology, increased the added value of products, and highlighted the core competitiveness. China's light textile city has quickened its pace of clustering, modernization and internationalization, and its industrial cohesion, market competitiveness and international influence have improved significantly. At present, Shaoxing textile industry is moving forward with the modern industrial cluster, which is driven by scientific and technological innovation, has the ability of sustainable development and the industry is clear and reasonable. 
 case interpretation 
 reasonable planning and construction to enhance market scale, /p >
 to speed up the development of China's light textile city and enhance the core competitiveness of the Textile City, since 2006, the Shaoxing county Party committee and the county government have started the planning and construction of China's textile city. In early 2006, the development strategy and spatial layout plan of China Light Textile City were jointly prepared by Zhejiang Gongshang University and Zhejiang urban and Rural Planning Research Institute. The status and existing problems of China Light Textile City were deeply analyzed and studied. Combined with the domestic and international development situation, the new development strategy of China Textile city was put forward and implemented in space. Through a series of measures, China's textile city has achieved a qualitative leap. First, we should spanform traditional market trading areas and enhance development. Since 2006, the Dongsheng Road market has been spanformed into one phase, two phases, three phases, seven districts of the north market, the old market and the North Alliance market. The project has been put into operation and has greatly improved the image of the traditional trading area. The two is to set up a new innovation zone in the north of kbei and implement the strategy of dislocation development. According to the development idea of "steadily developing the old market and innovating new market", we set up a new North China clothing, namely, a target= "_blank" href= "http://www.91se91.com/", "dress less than /a", "excipient market" and "Ke Bei grey cloth market", extending the industrial chain to the upstream and downstream industries on the basis of the original market, further expanding the scale of the market. The three is to build an international trade area and promote the upgrading of spanaction modes. With the rise of e-commerce, on the basis of traditional trading methods, we vigorously promote the corporatization of spanactions. Through the Internet information technology, the radiation range of China Textile City has been greatly improved, and the global influence of China Textile City has been further enhanced. The four is to attach importance to the planning and construction of supporting facilities. While promoting the construction of the main market, China Light Textile City has carried out a systematic spanformation and upgrading of the original infrastructure. First of all, we have improved the parking facilities in the market area. A prosperous market needs sufficient supporting space to accommodate the operation of vehicles. Through the spanformation of the original road system, we ensure the efficient operation of the market. The second is to improve the construction of warehousing and logistics system. The annual freight volume of China's textile city is increasing, and by the end of 2012, it has exceeded 3 million 500 thousand tons. Only when goods flow smoothly can the market achieve maximum benefits. 
 innovative management services create a good market atmosphere 
 China Light Textile City pays attention to hardware construction while attaching importance to market software management services, aiming at the actual situation of China Textile City, innovating market social management. The "grid management and group service" mode of market social management has been launched. 21 big grids and 164 small grids have been set up in the market, and 27 grid service teams have been set up to improve the level of social management in the market. First, we should strengthen the protection of intellectual property rights in the market. In the first place, China issued the "opinions on the protection of intellectual property rights in China's Textile City" and the "opinions on textile quality management in China's Textile City", and established and improved the linkage mechanism of "government led, department responsible, association supervision, enterprise self-discipline", to speed up the protection of intellectual property rights and textile production, monitoring and protection in China's Textile City, effectively protect the original initiative of the market, and stimulate textile enterprises and market operators to start business innovation, and enhance the brand image of China Textile City. Two is to strengthen the management of market services. The establishment of China Light Textile City examination and approval service center provides a one-stop, one-stop convenient service for the operators, and sets up the market management and safety supervision team, and puts forward the market management measures and the management of the operating room circulation, standardizing the market operation behavior according to law, reducing the market business cost according to law, effectively implementing the quality supervision, actively implementing the classified supervision of the credit rating of the market, strivating to create an honest and civilized market, organizing the selection of the most valuable brand of China Light Textile City, encouraging the market operators to create brand innovation, setting up the Guarantee Corporation of China Light Textile City, and actively developing the market operation room mortgage loan business, so as to effectively solve the financing problems of small and medium-sized operators. Three is to strengthen market technology intermediary services. The Zhejiang Modern Textile Research Institute is set up to start the construction of the science and technology building of China Textile City, and strive to provide product development, technological innovation and other services for the market operators, speed up the construction of the "light textile city", and actively guide the market operators to develop e-commerce, online spanactions and other businesses; vigorously develop the market "Shang Tong Tong" business, develop more than 5000 market subscribers, and China Light Textile City won the China UnionPay credit card spanaction barrier free award. Four is to strengthen the market supporting services. We should establish a digital market management platform, push forward the construction of "digital city management", effectively carry out market order renovation, pay attention to market fire safety work, strengthen the investigation and resolution of market instability factors, and strive to maintain market stability. Five is to strengthen market business training. China has set up 25 local chamber of Commerce in light textile city, organized many activities such as "quality improvement project for market operators", "China Light Textile City Forum" and "household Sports Festival", and organized training courses such as finance, foreign trade, finance and taxation, export credit insurance and so on, so as to enhance the quality of operators. 
 2009, the Dongsheng Road market of China Textile City was awarded the title of "five star civilized standard market", which is also the first five star civilized market in Shaoxing. After that, with the success of the "five star market" as the starting point, Shaoxing County launched a series of effective promotional activities combined with the "two pioneering work" of the textile city. The market layout is more reasonable, the format is more perfect, the influence continues to expand, and the turnover continues to rise. The market environment improved significantly after deepening the "two undertaking" in China Textile City. First, the degree of attention is constantly improving. The leading group of environmental order, including public security, spanportation management, urban management and other functional departments, was set up, and the implementation opinions on the environmental order improvement of light textile city were promulgated. According to the work principle of "unified leadership, joint action, coordinated cooperation and positive response", the centralized and renovating activities of the market were carried out quickly and efficiently. Two, the intensity of regulation is increasing. The market area will be divided into divisions, and all 6 days to 8 pm will be implemented throughout the day. The environmental hygiene situation inside and outside the market has been greatly improved, and the goods and packing phenomenon of the road group has basically been eliminated, and the efficiency of vehicle traffic has increased by more than 30% over the sections of Wan Shang road and yun ji road. Three is the continuous improvement of supporting management. We will further improve the environmental control facilities in the market area and invest more than 1000 yuan to upgrade and upgrade the northern Henan road and the north side of the Binhai Road. We will implement the lighting projects in the traditional market areas, improve the environmental standards of the market areas, improve the logistics and spanportation services, increase the garbage cleaning, storage and spanportation equipment, improve the frequency of sanitation cleaning, expand the parking area and standardize the parking management, strengthen the assessment of environmental improvement, set up a full-time remediation team, clarify the responsible persons of environmental remediation work, and effectively implement the "five package" responsibility system, and carry out environmental improvement evaluation. 
 optimizing merchants and promoting market prosperity and development 
Since P 2008, market spanformation and new projects have been built and put into operation. The market group operators are growing at a rate of about 3000 per year. Foreign representative offices are growing at a rate of 150 per year. Dongsheng Road market, Ke Dong warehousing center and international trade zone are all rapidly expanding. First, adhere to the principle of investment promotion. We always adhere to the principle of laying equal stress on both business and purchasers, paying equal attention to investment and business, and laying equal stress on domestic investment and foreign investment. The two is to innovate the concept of investment. Adhere to the concept of "going out and coming in", changing "traders" as "traders", and going to Beijing, Jiangsu, Guangdong, Hunan, Sichuan, Henan, Liaoning and other textile market and industrial cluster to conduct targeted investment. The three is to enrich investment promotion methods. While adhering to the traditional advertising investment, family investment and door-to-door investment methods, it also created new initiatives such as exhibition investment, docking investment and Tuen Tuan merchants, so as to maintain the prosperity of the Textile City yard, and control the vacancy rate of the empty room within 8%. The four is to enrich the content of investment. We should focus on working with industry associations and market chambers of Commerce. With the help of authoritative information and resources, we will change the mode of single investment promotion into self investment promotion, Association Chamber of Commerce and organization investment, and introduce more textile professional institutions at the same time when importing textile dealers. 
 investment and docking continue to deepen. First, the effective deployment of the "global footprint". In the year of Shenzhen, Dalian and other places, various types of investment docking activities have been launched throughout the year, and market promotion activities have been launched in Beijing and Shanghai. The "global" member units have continuously increased, and have established stable cooperative relations with domestic apparel clusters, bringing direct trade orders to market operators. Two is the continuous expansion of the international market. We successfully set up overseas offices of China Textile City in London, Paris and Seoul, and introduced overseas design organizations such as Korea to expand the international marketing channels for the textile city. 
 insist on brand marketing to enhance the influence of Textile City 
 China Light Textile City, focusing on enhancing the development strategy, pays more attention to its own image and external publicity, and adopts the mode of "news reporting + activity + advertising", which can be called the propaganda mode of "news opening, coordination of activities and post advertising". With the media such as radio and television, newspapers and magazines, professional networks, etc., with full help of professional market and professional exhibition platform, the brand marketing of China Textile City is carried out in all directions. First, improve the content of brand building. The implementation of the "China Light Textile City" brand strategy, with the success of light textile city to create a "national integrity market" and "national copyright demonstration base" as an opportunity to enhance the brand promotion of Textile City, put publicity advertisements on CCTV, and enhance the brand strength of textile city. The two is innovative brand publicity channels. On the basis of media cooperation such as "China Daily", "China textile daily", "textile and clothing weekly", "Hongkong Wen Wei Po" and "Japanese Research Institute of journalism", strengthen cooperation with network media, carry out market publicity in nearly 100 professional websites and rely on overseas websites such as Europe yellow pages, Google and Yahoo to carry out global promotion of textile city. Three, we have held professional competitions for many years. After many collaborations with the China Textile Industry Federation, China apparel a target= "_blank" href= "http://www.91se91.com/", "designer /a" association and "China textile daily", the two major professional competitions, the China International fabric creation competition and the China international fashion creative design competition, have been settled in Keqiao for many years. In 2013, the two competitions were successfully named "China Textile City Cup". 
 exhibition industry is developing vigorously to enhance the visibility of Textile City /p >
 in recent years, we have seen the great potential of the development of the exhibition industry. Taking advantage of the unique advantages of the textile industry and China's Textile City market, the Shaoxing county Party committee and the county government have made a long-term plan to strengthen the internationalization, specialization and marketization of the exhibition, so as to enhance the visibility, influence and brand effect of the Expo, and make the textile fair go to a higher level every year. At present, the Textile Fair has grown into a brand exhibition of the domestic textile industry. Its growth is obvious to all. In 1999, Shaoxing county held the first Textile Expo of China Textile City for the first time. In 2004, the Textile Expo was named "international". In 2006, the fair was listed as the key support trade exhibition of the Ministry of Commerce in the field of domestic trade. In 2008, the spring fair was launched for the first time on the basis of the successful operation of the previous several textile fairs. In October, with the approval of the State Council, the Ministry of Commerce issued a reply to the Zhejiang provincial government that it agreed to host the China Keqiao International Textile Fair. The National Fair is promoted by the Shaoxing fair. It is a brand of the highest level in the new County town of the county. It has a milestone in the development history of the Expo. Keqiao is becoming a famous new exhibition city in the Yangtze River Delta economic circle. Promotion to a national exhibition is conducive to the further development of China Keqiao International Textile Fair, making it better in line with international standards, and enabling the exhibition industry belt in the Yangtze River Delta to be further improved by the rise of Shaoxing. 
 Shaoxing Textile Fair has become an opportunity for national exhibition and new exhibition hall to be put into operation. One is to introduce the Interim Measures for the management of MICE industry in Shaoxing County, set up a liaison group for exhibition services, and carry out a series of activities of "exhibition Keqiao" to clarify the objectives of exhibition management, exhibition introduction and venue promotion. Two, the impact of exhibition is increasing. According to the goal of "big textile exhibition, strong industry exhibition and excellent consumption Exhibition", we will strive to develop a number of large-scale and effective exhibitions at the industry exhibition and consumption exhibition while accelerating the development of exhibition economy. A series of exhibitions including textile design exhibition, car Expo, home fair and Housing Fair have been held successively. 20 exhibitions have been held throughout the year to promote the development of Keqiao's exhibition industry. Three, exhibition management is constantly improving. The protection of exhibition venues is more standardized and meticulous, and the examination and approval of the exhibition is strictly controlled. The exhibition management capability of the textile city exhibition company has been continuously enhanced. In the major activities such as the sixth world chorus competition and the Golden Rooster hundred Film Festival, the management services have been perfected. 
 > "Keqiao textile index" becomes the barometer of the industry 
 October 2007, the Ministry of Commerce officially authorized the issuance of "China Keqiao textile index", becoming the first textile index in the country. In October 2008, it built an English website and released it to the world. The Keqiao textile market in Shaoxing, China, is developed after the mode of "having industry first and then having the market", forming a complete industrial chain. The price and prosperity of China's light textile market are directly affected by the situation of production and processing enterprises, and are influenced by the export status of the production enterprises. Therefore, the compilation of China Keqiao textile index fully reflects the market characteristics of China Textile City and the important position of Shaoxing textile industry, and also ensures the healthy and sustainable development of "Keqiao textile index of China". 
 this textile index is composed of four parts: the Ministry of Commerce, the Zhejiang economic and Trade Commission and the Shaoxing county government, which are made up of China Textile City. They are composed of the textile price index, the textile prosperity index, the textile export index and the textile order index. Among them, textile price index includes grey fabric index, clothing index, home textile index and clothing accessories index; textile climate index includes textile market prosperity index and textile industry prosperity index. The price index is released once a week. The price index is released every Monday at noon. The prosperity index is released once a month, the monthly prosperity index is released at noon on the 1 day of each month, and the export index is released once a month. 
 Keqiao index has been perfected since it was released in 2007. The first is the exponential impact. A national forum on index work was organized to enhance the role of index work in promoting the development of the professional market; the 20 issue of information special issue was published in the whole year, and more than 3 volumes were published, which was issued to the national textile professional institutions; and the "China Keqiao textile index" micro-blog and mobile MMS services were added to increase the index publicity channels. The two is the continuous improvement of index publishing content. In accordance with the principle of "scientific selection, covering all aspects and highlighting characteristics", we have completed more than 200 acquisition points in the market. At the same time, based on the current price index, the general prosperity index and the three index of foreign trade index, we further plan the classification index of confidence index, benefit index and scale index. Three, the procedure of index editing is constantly standardized. On the basis of summing up the preparatory work in the early stage, we have set up the three level index editing and issuing procedures of "market information collection, data centralized auditing, verification and filling, and index compilation and unified release", so as to continuously enhance the standardization and scientificity of the index compilation. 
 e-commerce platform promotes market linkage development 
 Internet light textile city is the largest textile industry e-commerce platform in Shaoxing, which invested 2 billion yuan in the "12th Five-Year" period, which integrates textile industry information, trade information database, products and enterprise Daquan, online textile trading and public information service. It effectively realizes the linkage and integration development of tangible market and online market. 
 online textile city will cover all textile enterprises and dealers in Shaoxing, as well as professional members of 1 million 800 thousand textile industry at home and abroad, and strive to build e-commerce platform with the highest concentration of textile information, the most convenient spanaction and the highest degree of integrity in textile industry. The online textile city will include five major centers: Trade Information Center, industry information center, online trading center, community-based exchange center, public information service center, and six supporting facilities: Textile warehousing, logistics and testing services, textile sample display services, online financial services, market management services, mobile terminal services, and textile enterprise online office services. 
Less than P, textile industry will serve more than 60% of the world's textile enterprises and become the backbone and important force of the modern textile and garment industry. It will contribute to the spanformation and upgrading of the textile industry! 
 2012, the construction and development of the online textile city entered a period of rapid development. Completed online trading cooperation with Bank of communications, industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China and so on, and identified 50 grey fabric enterprises as the key customers of online spanactions. In April 20, 2012, the online textile market of "online Textile City" was formally launched. The growth of online turnover is accelerating through measures such as key enterprises' pulling and expanding participation of small and medium-sized enterprises. At the same time, the number of merchants entering the "online Textile City" has reached 58129, with more than 2 million visits per day. Two, the integrity system is improving day by day. In order to ensure the continuous expansion of the scale of online spanactions and the continuous increase in volume of spanactions, and to ensure the safety, stability and healthy operation of the online trading market, the "online Textile City" and the business sector and the legal departments jointly formulated and studied confidentiality agreements, trading rules and standard form contracts, and initially established the online trading rules for textiles. Three, investment promotion continues to follow. Based on Shaoxing and the Yangtze River Delta region, the "online Textile City" has continuously strengthened investment in other regions and internationally. The website launches software products such as "Diamond booth", attracting excellent enterprises to enter, participating in the Osaka Japan clothing exhibition, organizing overseas promotion meetings, organizing online and offline various forms of trading training sessions, and sending more than 10 copies of promotional materials, SMS and e-mail to textile enterprises and operators. 
 demonstration value .
 China Light Textile City has grown from scratch to grow from weakness to growth. After more than 20 years of development and cultivation, it has become a leader in the national professional market, which depends not only on the overall development of the domestic macro economy, but also on the advance planning of the local government. Guided by Scientific Outlook on Development, focusing on the goal of "prospering the county with service industry" and building the "international textile fashion capital", taking the development of China Textile City as the starting point, we should give full play to the leading role of China Textile City, effectively lead the textile industry upgrading and promote the prosperity of the urban economy, further establish the leading position of China Textile City in the global professional market, and strive to build Shaoxing county's "industrial upgrading leading zone, textile trade gathering area, and urban economic leading zone". 
 one of the experiences of China Textile City: /p >
 global perspective, scientifically formulating development strategy /p >
 with the in-depth development of global economic integration, the international division of labor is becoming more and more obvious. As a modern textile specialized market, China Textile City has actively integrated into the global textile and apparel supply chain, with the unique advantages of the modern professional market, and has made efforts to create the world's textile center with the richest textile products, the fastest textile information, the most perfect credit system and the best management service. It tightly focuses on the development concept of "clustering, modernization and internationalization" and firmly establishes the leading position in the textile specialized market. 
 China's Textile City experience two: 
 strategizing and actively exploring the future of the industry /p >
 although China Light Textile City is already the largest textile professional market in the world, but to truly become the leader of the textile industry, we must have forward-looking vision and thinking. Processing and trade can only follow behind others. The trend that creative industries lead the textile industry to become more and more obvious. China textile city insists on developing the textile creative industry as a breakthrough for economic spanformation and upgrading. On the basis of building "international textile manufacturing center" and "international textile trade center", it also puts forward the goal of "international textile creative center". 
 China's Textile City experience three: 
 keep pace with the times and grasp tangible development, intangible, /p >
 the ever-changing world economy and the rapid development of science and technology are driving the further development of China's light textile city. China's light textile city has gone from the simple tangible market to the invisible market. Relying on the visible market and logistics advantages, it has fostering the growth of "online Textile City", and accelerated the construction of an e-commerce platform based on online textile wholesale trading and information interaction, relying on modern logistics and online market management services. 
 China's Textile City experience four: 
 brand strategy, enhance core competitiveness 
 today, with the deepening of economic development, the importance of brands to the development of cities, regions and enterprises has become increasingly evident. In a city or region, brand is the embodiment of the soul. Nowadays, brand building has gradually become an important invisible force to promote regional economic development. A city or a region possesses a brand, that is, to prove its economic strength and market position, and also to reflect its sustainable development power. Therefore, brand building plays a decisive role in the development of the region. Only if we have our own brand, can we remain invincible among many competitors.