Britain'S Old Aquascutum Is In Crisis.

"P" fashion circle is really a few joys and worries. In the case of Marchesa may launch new business opportunities, the British net old traditional Aquascutum confirms bankruptcy, and has appointed bankruptcy expert FRP Advisory law firm to act as governance.

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In a statement, the board of directors of P Aquascutum said: "unfortunately, under the difficult conditions of the UK, our team is unable to change the business model successfully, and the ultimate response is at the governance level.

The board hopes to succeed in business under the governance of FRP Advisory. "

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< p > 2009, Harold Tillman and Belinda Earl, aiming to revitalize the brand for 160 years, are preparing to acquire Aquascutum.

After two assessments, it was thought that it could operate exclusively with another brand Jaeger, implementing synergy and adding two businesses.

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< p > however, in the middle of March, Belinda Earl resigned to the role of chief executive officer of Jaeger and Aquascutum on the grounds of health.

Then the Aquascutum rumors about bankruptcy are coming out, and all the British media are reporting the news that it is about to sell.

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< p > and the Financial Times reported that Harold Tillman invested more than twenty million pounds in Aquascutum and sold most of Jaeger's shares to hold Aquascutum.

This Monday, Vc firm Better Capital announced that it was ready to acquire Jaeger 90% stake on Monday, and today it is Aquascutum's turn to govern.

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< p > ETUDE editor thinks that no matter from cutting point, design, fabric, texture, practicality, artistic sense, it can not be a bankrupt brand. The biggest reason is that it doesn't have the same burst rate as Marchesa.

Marchesa is like a publicity propagator like gossip girl Queen S, who is still afraid of selling? The era of honest work has really passed by! < /p >