10 Major Misunderstandings Of Start-Up Companies In Promoting Mobile App

Often Promotion strategy The company was always behind the gun, or even ignored it. Just entering this field is often easy to make mistakes, so I also list all kinds of erroneous zones here, hoping that your efforts or marketing startup will not be wasted.

1. only hope for the industry's concern or viral transmission.

It is certainly a good thing to be placed in the app store or have strong media attention. But if you don't combine explicit promotions, you're just daydreaming - dreaming is not a marketing strategy. Successful App marketing includes good media promotion and social promotion, but the core of marketing startup should include payment promotion.

2. pay too much attention to CPI (cost per installation).

The low level of CPI is good, and we take it as an indicator of the largest budget output. But if the user installs your application and does not explain the problem, the real high quality user will bring benefits. The so-called high quality users refer to those who have registered, use the paid services in the application, and often use your App or any other users who meet your App mode. So attention to CPLU (cost per loyal user) is the kingly way.

Three Advertising delivery The channel is too narrow.

It is really a great relief to choose all the one or two best advertising channels for all budgets. From the point of view of efficiency, these channels may also be good, but it is impossible to cover your potential users most widely. So local and global channels should be included in your plan: for example, in India, you have to consider such cooperation with Admob, InMobi and Komli.

4. ignore the optimization between channels.

It is still not enough to popularize in a variety of channels: some channels may be more effective for a specific application. Therefore, regular comparison of expenditure and effectiveness will help you to grasp the best delivery plan more clearly.

5. optimization in the neglect channel

Transferring funds to the best performing channels is only the first step - to really maximize revenue, you need to go deep into a specific advertising, bidding and target option. Perhaps the most powerful advertisement on one channel will fail in another channel. Maybe you will find the most valuable part of the traffic in a depressed channel.

6. the most powerful advertising continues to be saturated.

Everyone loves limbo, but if you find an outstanding advertisement, be careful not to rely too much on it, so as not to cause the audience to be weak. Update your ads regularly to avoid recession.

More than 7. kinds of confusion in analysis and reporting

The vast majority of advertising channels will provide first-class feedback to track your results, but you need to have a comprehensive perspective on the campaign. Unfortunately, if you list a variety of different channels, you will be in a mess of all the data and analysis. So what you have to do is to find a reliable partner to integrate your entire marketing battleground to make you see at a glance (including incentives, no incentives, real-time bidding, social networking, e-mail, 2D and all other application marketing tools).

8., the incentive channel is too miserly.

An incentive download channel is very effective for stimulating downloads and producing loyal users, but does not include half done. When you put in the incentive channel, you must ensure that you invest enough money to climb in the ranking of App Store: the organic users you get in the rankings are the real wealth of this channel.

9. outburst

Bursts are the means of putting your marketing funds in a very short time interval to drive downloads and loyal users, which will drive your application ranking, and then generate more organic downloads. But if you just stay in front of the list for a short time and run out of money, it will not bring the best benefits: this organic reaction will take some time to deliberate. Our experience shows that "break out and then maintain" is the best strategy. Early promotion should support the new rankings with several days of advertising promotion, so as to generate more results.

10. no 100% focus on mobile media partners.

Most traditional media organizations have grown up in traditional media. Although many of them may be Search Engines And online promotion business has been very good, but they may not be proficient in mobile advertising. It's not easy to keep up with the latest developments in mobile advertising space that is changing so rapidly, especially if mobile is not your main business. Only those partners who focus on mobile space can provide long-term success in App marketing.

If you can avoid these traps, I hope you can create a solid and effective marketing plan for your App. Good luck!