Kunshan'S First Luxury Brand Of Ortles: Temporarily Unintentional Entry

Less than a year after the P took place, Kunshan's first orter has not started yet.

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< p > reporters at the scene saw that in addition to the initial creation of the residential projects, the project started to pile up, and the commercial project otlles did not start. There were still lots of undemolished houses on the plot.

In addition, because the project is far away from the urban area of Kunshan, the head of a luxury brand Suzhou store said that the luxury brand's entry to the outlets is not strong.

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< p > < strong > demolition did not take place, but did not start in one year, < /strong > /p >

"P >" public information shows that Kunshan was first created on the Dongcheng road of Kunshan Economic Development Zone, with a total area of 180 thousand square meters, in addition to commercial streets, large supermarkets, multi hall theaters and other leisure formats, as well as 1 million 200 thousand square meters high quality houses, forming a high-end industrial complex with the core of the world's famous otlis.

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< p > according to the information inquired by reporters, in May 4, 2012, the first estate was awarded three commercial blocks of the Kunshan Development Zone, namely, first, 2 and 3 plots of kundi land, namely, the south side of King King Road, the east side of Dongcheng Avenue and the north side of kungal road.

Among them, the south side of King King Road in the development zone is a large commercial complex and residential building. The east side of Dongcheng road is used as a brand direct shopping center and residence, and the north side of the road is used as a brand direct shopping center and residence.

The total area of the three blocks will reach 1 million 278 thousand square meters, and the total land price will reach 1 billion yuan.

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< p > according to the initiative announced by the first plan, the orter Kunshan project will be delivered in December 2014 at the same time as its residential projects.

However, reporters went to the project site in May 4th and found that in addition to the opening of the first Sales Department of the residential projects, there were still a large number of houses not being demolished, and some plots were also planted.

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< p > a staff member of the sales department confirmed to reporters that at present, except for the first creation of the residential project, the commercial project orter has not started.

The staff said that residential projects will be opened for sale in late May, and will be delivered by the end of next year, while commercial projects will be synchronized with residential projects in December 2014.

He said, "there are still some buildings in the orlands massif without demolition. After the demolition is completed, they will soon start work.

Since the company has said that it is in sync with the residential project, the project will definitely be delivered by the end of next year, but we do not understand the specific investment progress.

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< p > < strong > geographical location is far away < /strong > < /p >.

< p > according to the press, the first project of the orter Kunshan project was founded after the Beijing Fangshan, Zhejiang Huzhou and Hainan Wanning, the fourth pioneers of the orlies project. Although it pioneered in propaganda, it built the Kunshan high-end industry complex into commercial street, large supermarket, multi cinema and other projects. However, it is worth noting that since the project was far away from the Kunshan City area, and initially established the project to build the orlies, insiders said that after the completion of the project, it may be faced with the problem of investment difficulty.

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< p > how far is the project from the urban area of Kunshan? The reporter spent half an hour driving from Kunshan people road to outlets. The taxi driver, sun Shifu, told reporters that Oteri J's location belonged to the suburbs of Kunshan, far from the urban area, and the local people's traffic was not large.

Reporters at the scene saw that the Kunshan orlies project, apart from a project in Shimao east the Bund, surrounded by a lot of farmland, the overall supporting facilities are not perfect, whether traffic or business matching seems to be unsatisfactory.

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< p > "the project is too far away from the urban area and the flow of people is too little. This is the weakness of the outlets project and will also be a thorny problem for the project to invest in the future."

Kunshan local real estate industry, an industry insider told reporters.

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< p > it is worth noting that the first publicity campaign claimed that orter relied on the economic development zone's pport hub in the eastern new town of Kunshan to influence the whole East China metropolis circle, but in the industry's view, this is not enough to change the impact brought by the remote location of the project. "After the completion of these pportation facilities, it will bring some popularity, but after all, there is a certain distance from Shanghai or Suzhou. Moreover, there are many commercial projects in Shanghai and Suzhou, and shoppers do not lack shopping places, and there is no need to run to Kunshan."

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< p > < strong > part of luxury brands: temporarily unintentionally stationed < /strong > < /p >.

According to the insiders, China's P project does not have the advantages of the American outlets project. First of all, it is not easy for many domestic outlets to get these luxury brand discounts. How to get the support from these big brands is a difficult problem.

The second is that the American outlets are far away from the urban area, but the selected addresses are all convenient suburban areas. However, China's Otter project is not available. Taking the Kunshan project as an example, the project is far from the urban area, and the traffic is not convenient, and the supporting facilities around it are also not satisfactory.

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< p > in addition, the reporter learned from an insider of an industry authority that after the completion of the Kunshan orlies project, the rent will be no less than the rent of commercial projects in the main urban areas of Kunshan. This may hinder the investment progress to a certain extent. "Far from the urban area, the rent is not cheap. If only the brand of Oteri J is used to raise the rent, then the businessman will definitely not buy it, which will also be a problem for its investment process."

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P, a staff member of several brands, told reporters that "from the perspective of most luxury brands, it is a kind of self mutilation to cooperate with ole operators to open discount stores by the long-term influence of hunger marketing in China."

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< p > Xu Tao, director of a luxury brand store in Suzhou, told reporters that although the luxury brands abroad are very optimistic about the Chinese market, the desire of these brands to enter the outlets is not strong. "Luxury brands are selling better products in China at present, and the desire to enter the outlets is not strong. First, they are worried about the sale of the goods in the same city, and the two is that the discount brand has also made a discount on the brand image."

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< p > "if the problem of introducing brands and discounts can not be solved, then it will be more difficult to create the goal of the Kunshan orlies project to achieve its profit."

A domestic commercial real estate insider told reporters.

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