Purchase Of Equipment For Shoes And Purchase Of Two High-End Production Equipment

Reporters learned yesterday that to meet the steady flow of two-color double hardness shoes According to the requirement of the bottom order, two high-end production equipment has been added to the shoes. At present, two equipment has been stationed in the Industrial Park factory area of Cheng Chang shoe material five li.

According to Zhuang Huihuang, deputy general manager of Cheng Chang shoe material, since this year, the demand for the production of patent shoes of the shoes of Cheng Chang is increasing rapidly, and the company has purchased two high-end equipment in one month. "1 sets of such equipment are worth about 3000000 yuan, and then we have to buy two such devices to meet the needs of orders." Zhuang Huihuang said, in fact, in addition to the purchase of these 2 high-end equipment, in order to match the equipment, it needs to purchase its matching equipment to meet the production needs of the product.

This reporter has learned that in recent years, the shoe market strategy of Cheng Chang has mainly attacked the domestic shoe brands of sporting goods brands. In the foreign trade market, apart from undertaking the international brand Adidas brand and its Reebok brand business, almost no foreign trade orders are made. It is learnt that, based on such strategic positioning, Cheng Chang shoe material has invested heavily in research and development in recent years, and has won various national patent certificates on the research and development achievements of shoe materials, and has become a strategic supplier of most of the sporting goods brand enterprises in China.

In Zhuang Huihuang's view, although the shoe and clothing market in recent two years has plagued many supporting enterprises, as long as the suppliers are constantly innovating, the products developed have corresponding technological content and can still develop steadily. "R & D is a very important part of our strategy. Because of the investment in R & D, our orders are still growing rapidly even in the face of fierce competition in the market. Otherwise, we will not invest in new production equipment in the short term." Zhuang Huihuang said that the EVO products developed by Cheng Chang shoe material two years ago have been gradually recognized in the market, and this year is the time for the sales of this product to go up a lot.