Fashion Underwear Focuses On Shenzhen

On the eve of the P exhibition, the reporter interviewed Zhang Li, vice president of China Textile Industry Federation and Yang Shibin, President of China Knitting Industry Association. They attached great importance to this exhibition.

In their view, Shenzhen, as an important economic entity in China, occupies an important position in the textile and garment industry. In particular, women's wear and underwear enterprises in Shenzhen have greater influence and larger market share both at home and abroad. Shenzhen underwear exhibition also plays an important role in promoting the rapid development of the industry.

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< p > < strong > do well exhibitions and promote independent brand building > /strong > /p >

< p > < strong > Zhang Li, vice president of China Textile Industry Federation, < /strong > /p >

< p > in recent years, China's textile and garment enterprises have made considerable progress in building their own brands.

First, the industry has already formed an industry consensus to achieve scientific development and industry pformation through brand building, and to promote the entire industry to achieve overall improvement by brand building.

Two, the relevant policy environment of the state has given enough attention to the promotion of brand building, and has already formed an industry atmosphere of mutual coordination and mutual promotion among the government, associations and enterprises.

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< p > however, there are still some problems and deficiencies in the current brand building in China.

First, there is still a big gap between the development of enterprises and the rapid development of market environment; the intensity of state related policies to brand tilt is not enough; brand enterprises still have a big gap in design innovation.

Two, many enterprises only attach importance to the creation of high-end brands, but the research on brand building for mass consumption level is not enough.

Brand should be diversified and should not focus solely on the development of high-end fields. Only through the construction of mass consumer brands can the most direct effect of stimulating domestic demand growth.

Moreover, the state strongly advocates the internationalization process of the brand, and advocates that the enterprise brand go out to form a brand with high international reputation.

At present, domestic enterprises have not yet formed a more perfect train of thought for the research of overseas consumers and the development of international market. There is still a big gap between products and actual international consumption demand.

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< p > brand is a manifestation of culture, management, quality and social responsibility as well as the embodiment of the core competitiveness of the industry.

Because of this, the innovation of the "four in one" brand value elements has become the core of the independent brand building.

Innovation needs quality based, and cultural innovation and management innovation can be used to build an enterprise brand with quick response to market reaction, high technology application ability and strong sense of social responsibility.

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This year, Shenzhen international brand underwear exhibition has entered its eighth year. < p >

The exhibition has been greatly improved from scratch to the more accurate grasp of the industry's pulse.

The past exhibitions, through the holding of underwear culture week and related forums and other activities, have caught the current hot issues of brand building and played a strong role in promoting.

Moreover, the exhibition will gather the leading enterprises in the industry, providing a favorable platform for the win-win cooperation between enterprises and exploring the development direction of the industry.

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< p > Shenzhen, as the bridgehead of domestic independent brand building, has invested huge efforts to create fashion capital in recent years.

Women's wear, jewelry and underwear in Shenzhen will be an important way to create fashion capital.

Therefore, the brand building pace of Shenzhen's garment industry and the exhibition concept of Shenzhen international brand underwear exhibition must be closely integrated with the city's fashion capital construction goals and complement each other.

I believe that with the development of regional brand as a powerful promoter, we can promote the birth and maturity of a number of competitive brands.

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< p > < strong > culture enhances brand core competitiveness < /strong > < /p >

< p > < strong > Yang Shibin, President of China Knitting Industry Association, < /strong > /p >

< p > the more developed the economy, the more frequent the exhibition activities, the larger the scale, the faster the development.

Shenzhen, as an important economic entity in China, occupies an important position in its textile and garment industry. In particular, Shenzhen's women's wear and underwear have greater influence and larger market share both at home and abroad.

Therefore, since the founding of Shenzhen lingerie fair, it has been widely concerned by underwear industry and enterprises at home and abroad.

After 8 years of growth and experience, the Shenzhen underwear exhibition has played an important role in promoting the rapid development of the industry.

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At present, the promotion of brand culture as an important means to enhance the core competitiveness of the textile and garment industry has become a general consensus in the industry. P

The value embodiment of many brands is mainly achieved through the product itself. As for the relatively small and regional products, the innovation level is limited in terms of money and design, so it is difficult to adapt to a wider range of markets.

If the brand wants to form an international influence, or to gain a wider market identity in the country and form a strong brand competitiveness, it can not only win the audience by product attributes, but also need the high degree of recognition from consumers.

According to the attributes of different enterprises, brand culture will have different forms and contents. The product quality is the basis of brand culture without doubt.

In particular, product quality stability and related safety are important prerequisite for product recognition in the market, and also the foundation for enterprises to establish integrity culture.

In addition, due to the dissemination property of culture, how to pfer the added value of "logo" to the audience under the premise of ensuring the quality and meeting the occasion of wearing clothes is the focus of the development of brand culture.

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< p > China international underwear culture week, as an important part of Shenzhen international brand underwear exhibition, has been held for the third time this year.

Prior to the establishment of the cultural week, the exhibition mainly focused on the domestic and international markets through static exhibition.

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< p > How can the static products be presented to the industry in a more vivid form? Based on this consideration, we hope to convey the more intuitive charm of the brand to viewers and the media through the dynamic display process of cultural week.

At the same time, enterprises can communicate with each other on this platform and get more direct feedback from them.

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< p > Shenzhen underwear exhibition as a public open platform, I hope more and more enterprises in the industry can participate in it.

Of course, the development of exhibitions and local industries is inseparable from the support of the government. Over the years, the local governments in Shenzhen have provided convenient conditions for the development of the exhibition, including policies, environment, hardware and many other aspects.

As an international exhibition for the whole industry, we hope that the Shenzhen international underwear exhibition will make greater contributions to the healthy development of the underwear industry with the help and assistance of the Shenzhen municipal government and industry associations.

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