High End Feather Down Scarce Domestic Brand Forecast Feather And Down Equipment Price Trend

Less than p ago, we reported that the overall price of eiderdown was greatly increased under the influence of H7N9 avian flu.

In order to understand the specific impact of the high quality down feather on at least 600 of the outdoor equipment, especially what will be the price of the new down product in autumn and winter, and 8264 specifically interviewed the 4 brands of Tianzhuang, Huawei, black rock, and green bird.

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< p > < strong > the shortage of high quality down goods is more than 100% < /strong > < /p >.

< p > in the course of the interview, several people in charge of the brand said with one voice: the price is rising too high now, the highest point in history, and the high bulky degree down has increased by more than 100%.

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< p > for outdoor equipment, the amount of cashmere used is more than 80%.

According to the person in charge of the brand, the price they are actually contacting now is higher than the official quotation, which is more than 600 yuan / kg, but the price is less than 300/ kilogram at the beginning of this year, and the low point is between 230~260 yuan / kg.

Now, after soaring prices, there has been a slight drop since May 5th, but it will remain high for a long time.

What worries them most is that the large-scale killing of duck and goose due to bird flu has caused fewer people to breed, and the down supplier has not.

Although the imported goose down has maintained a normal growth rate, it is likely that there will be an obvious increase in the second half of the year.

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< p > < strong > there are different feelings and opinions about the status of the down supply. < /strong > < /p >

< p > Tianshi: now there is a shortage of feather in the market. Every year from 5 to October is the production season of Asian down products. China is one of the important producing countries of the eiderdown. Under the influence of double factors, the eiderdown of the international and domestic markets is very tense, and the eiderdown of more than 700 fluffy degrees is no longer available.

Under such a market environment, more bad enterprises will be inferior in quality.

This year, Tianshi is lucky to have early purchase of feather and down, and has sufficient reserves of raw materials to ensure the quality of products to consumers.

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< p > Huawei: now the influence of China's eiderdown is very small.

Huawei's main products are imported goose down, and the duck's down bag series is made of domestic duck's down, but it is only a supplementary product line, not our main product.

The price of imported goose down has maintained a certain degree of growth every month, and there is no direct response.

If the situation of domestic down demand is not alleviated, manufacturers will choose to import down feather, and the price of imported goose down in the second half of this year is likely to show an obvious increase.

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< p > Black Rock: black rock has an innate advantage. It is close to one of the two largest down production areas in Baiyangdian, and has its own down factory. The pressure on raw materials in the short term is acceptable.

But now many farmers do not have ducks, even if the duck is used to grow, it will take at least 3 months. In the long run, it is hoped that the bird flu will soon pass.

Now that the market has reached a historical high point, many manufacturers are in a dilemma. They dare not take over the goods, but also have pressure on production.

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The price of down P has risen by 100% to 110%. This price will continue for at least some time.

Green bird also ensures the quality and price stability of raw materials through fixed suppliers. Because of a certain stock accumulation, the supply of products can be guaranteed.

The current market situation is compared to the brand marketing strategy and internal strength.

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< p > < strong > marketing strategy will affect the increase of down equipment < /strong > /p >

< p > under the condition of rising raw materials, the down equipment products have been foregone conclusion.

But in the interview, several brands have said: at this stage, the brand image and market impact are more valued, and efforts will be made to reduce the price fluctuation caused by avian flu.

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< p > from past years, the price of outdoor down equipment has maintained an annual growth of about 7% due to the normal increase in labor costs and raw material prices.

This year, the brands' forecasts for growth are concentrated at 10%~15%.

In the long run, if the epidemic is controlled, the down price will return in a few months, and the price of down equipment will fluctuate.

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P > Tianshi: at present, the production of the stone can be guaranteed, and the order at the ISPO exhibition can guarantee the source of the goods.

However, orders for the second half of the year, including the Nanjing outdoor exhibition, may be affected, and it is difficult to meet the needs of customers' additional products.

The price will ensure that the interests of the old customers and the signed customers will not be raised because of the bird flu. It may be adjusted according to the market in the second half of the year.

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< p > Huawei: at present, the down market has great influence on Huawei's production. We plan to appropriately reduce the down a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, and appropriately increase other cotton products, but the production of sleeping bags will not be reduced.

Compared with clothing, sleeping bags need more down, and the prices of products in autumn and winter will increase.

Huawei's down product is expected to increase by about 10% this year, compared with 3-5% in previous years.

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< p > Black Rock: this year, the focus of black rock is to do the market, and prices remain unchanged except for individual products.

This is mainly based on his own down factory, and there is also a certain reserve of raw materials.

If the down price is high for a long time, it will be difficult for black rock to persist, hoping that the state will control bird flu as soon as possible.

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< p > > green bird: this year, the price increase of green bird may exceed 10%. The specific situation depends on the market trend.

Under such market conditions, rising costs can not be avoided. Brands are to ensure product quality, or to seek higher profits, or to enhance brand image. Different marketing strategies will affect the prices of single products.

In Nanjing outdoor exhibition, the price trend will be obvious.

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< p > < strong > little knowledge: < /strong > < /p >

< p > fluffiness index is one of the most important indexes of feather and down quality. The higher the bulking degree, the better the warmth retention property of down products.

Fluffy 400-450 is medium quality, 500-550 is high quality, 550-750 is very high quality, and fluffiness is over 750.

In outdoor products, most of the down products are over 600, and high-end products reach more than 800.

The low fluffy feather comes from four months feeding ducks and geese, while more than 700 of the feather comes from a small number of duck geese used for breeding.

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