High Market Capacity, High-End Women's Clothing Prospects Are Good.

Compared with the rapid decline of other merchandise sales, the high-end brand women's clothing may still have certain advantages than P.

They have a group of fixed consumption groups. Women, over 35 years old, have certain economic strength. They buy a target= "_blank" href= "http://www.91se91.com/" > clothing "/a". They must enter the store to try on them, enjoy the services brought by the brand, and happily finish the shopping process.

Because of this, when the clothing brand is strongly attacked by the electricity supplier, the impact of the high-end women's clothing on the electricity supplier may be relatively small.

Because their customers will not spike, and will not be on the Internet all day long.

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Less than P, and from the existing high-end women's clothing market in Ningbo, sales potential has always been good.

Ningbo women have a strong loyalty to the brand, but perhaps the choice of space is still limited. If there are more unknown high-end women's clothing, will they accept it? For this reason, the reporter launched an investigation.

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< p > < strong > the market capacity is high and the high-end women's wear is promising. < /strong > < /p >

< p > according to the prediction of the China National Business Information Center (CNCIC), the sales growth of high-end women's clothing in 2012-2015 years is 33.3%, while the growth rate of other sub sectors such as home textiles, children's wear and men's clothing is below 20%.

This also shows that the current women's clothing market is very large.

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< p > for the Ningbo market, the high-end women's clothing market capacity should not be underestimated.

Take Yintai Tianyi restaurant as an example, the side hall has brought together 20 high-end women's clothing brands. From the overall sales of shopping malls, it has basically maintained a relatively stable trend.

Moreover, from the analysis reports in many industries, the prospect of high-end women's clothing is promising, and insiders say it may continue to grow.

Ningbo, a high-end brand woman dress shop manager said, our brand entered the Ningbo market for more than ten years, witnessed the increasing consumption of women in Ningbo, our sales performance is also getting better and better. We know Ningbo people's consumption habits and thoughts, and Ningbo's market capacity actually has room for acceptance.

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< p > the huge number of female consumer groups in Ningbo is also the reason why the high-end women's clothing market is promising. No matter in the department store or the shopping center, the women are the absolute main force. The total number of female customers in the Department is more than 80%.

Women's consumer groups also account for more than 60% of discounts such as Shan Chi outlets.

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< p > < strong > guest price is high, the impact of electric shock is smaller than < /strong > /p >

< p > three thousand five thousand yuan a skirt, who is willing to keep the price on the Internet, who wants to try to pass it, please send the courier little brother to his home, that is white flower silver.

Therefore, the customers of high-end women's clothing are more willing to walk into the counters, try the fun of trying on them and enjoy the services provided by the counters, thus pleasing the shopping process.

Because of this, from the reporter's investigation and interview, high-end women's clothing may be relatively small in the major categories of department stores.

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< p > the head of the Department of Planning Department of Yintai Department said, basically, the women who buy high-end clothing in the shopping mall basically enjoy several services for you and experience the purchase process. Although the price per passenger is high, there is little Internet connection price, so they have to go to the counter to wear their own unique flavor, so they will be ready to pay the bill.

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< p > "some brands of high-end women's clothing, annual sales can achieve more than ten million yuan."

The official said that these high-end women usually own a group of loyal customers, and the brand guides often engage in private communication with customers to provide more intimate services, such as regularly delivering new information to customers, giving birthday greetings, and so on, and these old customers are generally very powerful.

For example, Baozi, Mass Phil, Ya Ying and other brands of women's clothing has a very good reputation, such as the existence of Baozhuang brand for many years, but also has accumulated a large number of loyal fans.

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Except for the service and purchase process in the counters, some women also chose overseas purchasing channels. < p >

"Choose to buy after all is a small number of people, the impact on the current counters is not big."

A high-end women's clothing shopkeeper said.

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< p > < strong > can not withstand pressure, do enough service homework < /strong > /p >

< p > despite the little impact from the electricity supplier, the impact of the overall market environment has forced the high-end women's clothing brand to take a more proactive marketing strategy so as to maintain the sales performance and market share of the brand. Therefore, from the high-end women's clothing brands such as Yintai department store, international shopping center and other shopping malls, multi-channel sales and various ways of sales have become the main direction of the high-end women's clothing brand.

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< p > "every time we arrive at the new product, we will send a letter to the customer in time. The content of WeChat is not only new, but also according to the size of each customer. It will give customers a matching suit and send them to the customers in the form of pictures, so that if they are not yet arrived, they will feel the same as the new ones in advance."

Yintai department store Tianyi shop responsible person said, now the third floor of the mall, the big lady clothing brand has set up a lot of WeChat group, what is the timely release on WeChat, and through professional collocs to customers tailored match is also very popular with customers.

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< p > < strong > special offer to discount stores, discount women's clothing has a market < /strong > /p >

< p > high-end women's clothing has always maintained a "cold beauty" image. The style is pretty but basically there is no discount, so many people who want to be close to it are hard to access. Many brands call it to maintain brand image.

Reporters interviewed several high-end women's clothing counters in several large shopping malls.

"Our home is never discounted. Even if we catch up with shopping malls, only a small part of the products will take part in the brand discount."

A high-end women dress guide is confident.

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< p > therefore, the year-end discount high-end women's clothing brands are more popular among women at the outlets of Ortles, although the freshness of the products is not enough, but it does not prevent women's pursuit of brands.

Take a high-end brand as an example. At present, in Ningbo market, the brand only has a special counter in the Tianyi store of Yintai department store. Sugii outlets is a discount store. However, judging from the distribution of the source of the brand, Oteri J's goods are not fresh.

Yao Zhiming, assistant general manager of Sugii outlets, said that at present, the outlets have basically covered several mainstream brands of women's clothing in the Ningbo market, and sales have been on the rise.

In particular, the high-end women's clothing such as Ya Ying and so on has provided special funds to Ole, which is different from that of department stores. This is also a multi-channel sales strategy for high-end brands.

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"P", the official of Tianyi store, Yintai department, said, "we offer fresh products to our customers. Basically, some new magazines in our home can be found. There is basically no conflict between the goods of the price and the discount products.

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< p > < strong > brand effect reflects the core advantage < /strong > < /p >

The pursuit of individuality and uniqueness, showing the beauty of charm and charm, can be said to be the pursuit of every female friend. Therefore, there are so many celebrities who want to buy the famous brand's custom money at all costs. The only feeling in the world is that every female friend is salivating P.

It is no exaggeration to say that the presence of Silver billion billion color shopping mall under the Silver billion shares has changed and promoted the pattern of high-end consumption market for local women in the Ningbo market.

Because the Silver billion color shopping center has brought a lot of unprecedented brands and services to Ningbo, such as LANAFAY, European posture, ninesix ny96, nazely and connie&co, and more than ten high-end women, a target= _blank, href=, http://www.91se91.com/, clothing, /a, and brand are first stationed in Ningbo market, which is the core of the differentiation competition and brand strength performance highlighted by Yi Cai.

These brands are not only seeking simple atmosphere, but also elegant and exquisite taste. They truly coexist with culture and fashion, and are solemn and simple.

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"P", with the belief that women are pleasantly surprised and satisfied by the charm of pursuing elegance, the Silver billion color shopping center, with its innovative brand portfolio and unique business philosophy, brings a new consumption experience and exquisite lifestyle to female customers, and reinventing a whole new consumption venue for women in Ningbo.

Deputy chief Choi Siu Yu of the Silver billion shopping centre introduces the high-end women's clothing brands brought by the Silver billion color shopping center. The most important feature of its common brand features is the strong sense of design and individuality.

So that a female friend in Ningbo can easily buy the "a target=" _blank "href=" http://www.91se91.com/ "clothes" /a.

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< p > "authoritative Market Research Report shows that women over the age of 35 have a high demand for clothing brand, and the price requirements are relatively vague. Once a brand has been recognized, the brand loyalty will be very high."

Deputy general Cui Siyu said.

"However, the existing high-end brands in Ningbo market are not very selective, and there is still a lot of market space. We hope that the brand and idea brought by Yi Cai can enrich the purchase choices of high-end ladies and gentlemen."

One of the most proud points of the Silver billion shopping centre is the unique brand of women's clothing. They are all concentrated in the most prominent position on the first floor of the shopping center, and the brand image of the special store is also very outstanding. Of course, the service provided will be very considerate.

At present, high-end women's clothing is becoming more and more aware of the design sense. As long as we can provide quality services and products for these customers, we believe that a large number of loyal customers will soon be established.

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P, May 25th, the Silver billion shopping center on the east side of Tianyi business circle is about to open. The site will launch a variety of heavyweight concessions, a wide range of business formats, international standard of comfort, continuous opening ceremony gifts and colorful theme performances, will keep you here, eating, buying, and constantly enjoying! Let's go on a date with the lovers and friends on the May 25th day, "Silver billion" shopping mall! < /p >

< p > < strong > who is buying? < /strong > /p >

< p > < strong > a group of women with mature economic strength < /strong > < /p >

< p > they are a group of consumers who need to enter the fitting room and enjoy the exclusive services brought by their clothes. Their economic strength is mature, and they need to dress up with fine costumes. They are mature women groups with strong economic strength.

The successful women who pursue fashion do not think much about money and pay more attention to quality. Therefore, it is difficult to have discount promotions, and the way of attracting customers can not be achieved through price reduction.

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< p > from the Ningbo high-end women's clothing gathered International Shopping Center, Yintai store Tianyi shop and other shopping malls, basically the age group is over 35 years old, and some brands consumption crowd is even more than 40 years old.

According to the survey, the average expenditure of 41-50 year old urban women buying single garments reached 2019.85 yuan.

Although the consumption of clothing is the highest among the 31-35 year old women in China, 41-50 year old women spend the most on the purchase of single garments.

And when 70, 80 after entering this age range, mature high-end clothing consumption will be higher, the price bearing capacity will be stronger.

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< p > Ningbo women are basically more loyal to high-end women's clothing and are not easily influenced by market factors. Exceptions of brand marketing in Ningbo are a good proof.

When the first lady appeared in an exceptional brand, it was said that the exception brand sales in the southern region suddenly increased, but the performance in the Ningbo market did not show any ups and downs.

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< p > and this billion color shopping center not only uses the first time to enter the Ningbo market's catering brand to gather popularity, but the seven or eight high-end women's clothing brands introduced at one breath are also the consumption power of Ningbo women.

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< p > < strong > where to buy? < /strong > /p >

< p > < strong > only loyal customers of shopping mall counters < /strong > /p >

< p > the clothes in MS Wong's cabinet are basically from the shopping mall counters, and only two brands of clothes are recognized.

Although many friends around have bought many valuable brands from abroad, she has always felt that the services that she can enjoy in counters is simply not to be enjoyed when she buys them abroad.

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< p > because Mrs. Huang often has to accompany her husband to attend some important occasions when doing business at home. Therefore, dress as a facade is particularly important.

Ms. Huang said, "I am not very good at picking clothes. Once I went shopping with a friend in a shopping mall. The service of a special counter was very good. It left a deep impression on me. Of course, the most important thing is that the style of their clothes is especially suitable for me. Therefore, the brand that I compare with so many years is the two.

Many friends around me fly abroad to buy clothes, but I have always been a loyal customer of the brand counters in the mall. After a few years, I am very familiar with the shopping guide in the store.

They know what style I want to wear.

Sometimes I tell them in advance what kind of clothes they need to attend, and they will even bring them to my door, which is very touching and convenient to me.

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< p > < strong > pick several months to fly abroad to purchase < /strong > < /p >

Zhang Yan P himself has a foreign trade company. He always flies around all year round, and buying clothes becomes the most convenient way.

Zhang Yan's clothes are basically the brands that have not been seen in the country, big names and mixed cards.

Zhang Yan said that the use of working relations, will pick a few months to fly abroad to buy clothes.

On one occasion, because of watching Korean dramas and feeling that the clothes worn by the heroines were particularly attractive, they found an opportunity to fly to Korea to find them.

Even on the eve of her wedding, all her wedding dresses and dresses were purchased from abroad.

"Sometimes we will go to the counter of high-end women's clothing in China. In fact, the high-end women's clothing brand in China is also pretty good, that is, the style is a bit mature. It's not a great match for me.

However, over the past few years, the frequency of Zhang Yan's purchase in China has also risen. Zhang Yan said that foreign purchases were good and new styles, but it was definitely unique in China. After all, after sale, it became a problem. Sometimes clothes could not be repaired anywhere because of bad clothes, and the service of domestic counters was really good.

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< p > < strong > link > /strong > /p >

< p > high-end women's clothing: the domestic high-end women's clothing market can be divided into international luxury brands, second-line international high-end brands and domestic high-end brands according to the line level, and the unit price is basically around three thousand or four thousand yuan.

Customer retention is not a discount promotion, but a product's quality and display, shop decoration, service quality, products are basically sold at the original price, thereby reflecting the high-end brand.

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< p > new product rate: half a month on the new, for consumers, you can always learn from these high-end women's clothing brand fashion messages, which time popular style, any color can be obtained in relatively early time.

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< p > the mainstream brands of high-end women in the market are: baozi PORTS, masfield Marisfrolg, Orcot O 2nd, song song Song of Song, naphthalene NEXY.CO, Rhine LIMEFLARE, Ya Ying EP, collet til, Amasi, jelan moo, Missy Er, Zhuo ya, ya, De Shi, Su ran, according to my, Bi Bi Li, nelsi, song, exceptions, strong grass, and so on.

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