Investigation Report On Shoe Market In Zhongshan, Guangdong

Reporter's perspective: Zhongshan, as an important region in the Pearl River Delta, is facing fierce competition in the market, especially the sports brand. Discount sales promotion is the most basic marketing means. By comparison Leatherwear Brand competition is still relatively smooth, and the number and location of stores are steady and steady.

The Zhongshan market has changed greatly in recent years. With the development of urban construction, some of the original business circles, such as Sun Wen Xi Road Pedestrian Street, Fengyuan commercial street and Tai'an Road, have decreased in passenger flow; and last year, the Zhongshan Li Plaza, which opened last year, carried a large number of famous international and domestic brands to Zhongshan market for the first time, and successfully diverted a large number of customers.

　 Market Overview

There are two main business circles in Zhongshan. One is Daxin Xindu business circle located in the Eastern District, the other is the main street of Sun Wen Xi road. The two business circles are about 3 kilometers apart. Among them, Daxin commercial street belongs to the new business circle. shoes The number of street shops is around 20, mainly in low and medium prices. Sun Wen Xi road is the traditional business district of the country. There are more than 40 shoe street shops, mainly monopolized by local businesses.

　　 1. Store

Franchised stores are mainly located in Sun Wen Xi Road and Fengyuan street. Most of them are sports brands, including 361 degrees 7, Anta 5, PEAK 4 and Hongxing Erke 3; Nike, Adidas, Kappa, CONVERSE and other international brands are operated by local competitors such as Tao Po sports, leading sports and new world sports. In leather category, Wenzhou brand is the main brand, among which 3 are spider king, Yi Kang, red dragonfly and shoe cabinet, with 2 AOKANG, Daphne and Q, and 3 local brands, 2 Panthers, and a certain market share.

　　 2, shoe city

The local shoe city mainly includes the crown shoe industry and the one plus one super market. Among them, Guan Peng shoes is located in Yue Lai Road. Its brands include Hua Nai, Bi Lihua, Xiang Lian, Bao Piao, Sast, Moss Lei, Taiwan red dragonfly and so on. There are altogether 3 shops in Zhongshan. One plus one is mainly distributed in the surrounding streets and communities in the urban area. It exists in the form of supermarkets. There are many stores, and there are such brands as Jie Hao, beast tyrant, Ralph, Seth Shenhu and so on.

　 3, shopping malls

There are three famous shopping malls in the city: superior City department store, Zhong Xin Department store and Zhongshan department store. Among them, the superior city is located in the East District Daxin South Road, the highest location in the three shopping malls. The brands are on the first floor: Paul Geti, Qian Baidu, ST&SAT, crocodile, he, Bata, CNE, Hasen, STACCATO, Lies Dan, playboy, Teenmix, BELLE, camel, Mulin, red dragonfly, Sen Da, Fu Wei bird and camido. The third floor: Anta, Lining, Kappa, Converse, Nike, Adidas and so on.

Zhong Kun department store is located at the safety road of Shiqi street, located in the middle and low grade. Its brands include Paul Geti, Hachi, burning Phoenix, fragrant love, Moss Lei, Taiwan red dragonfly, Jay Ho, eisco, classic cars, BELLE, Goldlion, Lai Sili, Satchi and so on. Zhongshan department store is a time-honored shopping malls, and its management is lagging behind. At present, there are playboys, Ispa, An Jiali, Wanlima, Jiashi beauty, Valentino, Carlos, and lotus.

　　 Link: City profile

Zhongshan is located in the central and southern part of the Pearl River Delta, north of Guangzhou, adjacent to Hong Kong and Macao. As a prefecture level city in Guangdong Province, it has 24 towns (streets). It is the hometown of Sun Zhongshan, the great revolutionary pioneer of China, and also the famous hometown of overseas Chinese. In 2011, the gross domestic product (GDP) of 219 billion 82 million yuan was calculated at comparable prices, an increase of 13% over the same period last year.