E-Business To Learn From Traditional Clothing Industry

< p > we think its significance is two.

First, the existence of business logic beyond the channel form, affecting and shaping the business logic of the traditional women's clothing industry under the line will also affect the women's clothing industry, the study of traditional women's clothing helps to identify and verify these business logic.

Second, women's clothing business is not from scratch, the competition pattern of women's clothing industry will affect the trend of women's clothing business.

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< p > < strong > women's wear line "no" brand < /strong > < /p >.

< p >, after systematically reviewing the development history and current situation of women's clothing industry in China, we find that the traditional Chinese women's wear industry has not yet formed a brand with special strength (scale).

The scale and profitability of women's clothing brands with relatively large scale are also lacking.

The branding process of traditional women's wear industry is far from perfect.

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< p > < strong > low operating efficiency is the most fundamental business logic of traditional women's clothing. < /strong > < /p >

< p > whether it is stationed in shopping malls or independent stores, compared with other subdivision "a target=" _blank "href=" http://www.91se91.com/ "clothing /a" industry, the traditional women's clothing costs are very high.

The root cause of this phenomenon is that the demand of female consumers is very diverse, leading to the low efficiency of the traditional women's clothing industry in basic physical terminals.

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< p > < strong > the two business models of traditional women's clothing < /strong > < /p >.

"P" in view of the characteristics of the women's clothing industry, the traditional women's clothing enterprises have two feasible business models: high premium and fast fashion.

The logic of high premium is to make use of premium profits to make up for operating costs, and the logic of fast fashion lies in improving operational efficiency and operating costs.

The two models are Baozi and I.T. respectively.

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< p > < strong > line of traditional women's wear < /strong > < /p >

< p > e-commerce has gone from scratch, from small to large, from barbarism to gradual development.

In the process of development, traditional women's clothing has experienced a gradual change from the attitude of self indulgence, severe prohibition to positive embrace.

The differentiation and pformation of the e-business attitude between the second-line women's clothing brands at home and abroad has shaped the evolution process of online women's clothing competition.

At the same time, we can see that we can deal with the conflict between online and offline channels, and have a very strong burst energy when the offline resources are used for online brands.

Women's clothing brands on the pure line will encounter fierce competition in these areas.

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< p > < strong > the inspiration from the commercial logic of traditional women's clothing to the business of women's clothing: < /strong > /p >

< p > the demand for women's clothing is dispersed. The performance of the industry in the electricity supplier industry is low conversion rate.

The flat structure of e-commerce has made the fast fashion mode have strong competitiveness.

But without borders and virtualization, the traditional premium mode of women's clothing industry has been greatly restricted in the electricity supplier industry.

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< p > < strong > the genetic advantage of women's clothing business.

Scattered below the line, gathering online, < /strong > < /p >.

< p >, which makes women's clothing business have natural competitive advantages in developing niche market.

The Chinese women's clothing business has been growing up with distinct styles of personalized women's clothing.

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< p > < strong > brand promotion index reflects the brand's dependence on sales promotion < /strong > < /p >

< p > this is an index created by this magazine. It provides us with a new perspective to study brand.

There is no standard answer to this index, but by comparing it with industry benchmarking and competitors, it helps businesses identify their business rhythm.

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< p > < strong > other findings < /strong > < /p >

< p > the popular brand of women's clothing currently on the line is mainly the mass market of the mass consumer market. The high-end brand and the international first-line brand have not officially entered the electricity supplier, but this phenomenon is changing.

At the same time, the brand of women's clothing business in the middle and high-end segment industry has also been steadily advancing in recent years.

In addition, we found that women's wear online also began to appear the brand of aggregated products. Large number of women's clothing and old women's clothing industry also emerged many new brands, which is the situation that women's clothing has never appeared before.

Correlation analysis is detailed in the follow-up study of Skynet data.

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