Investigation Report On Shoe Market In Zhuhai, Guangdong

Reporter's perspective: Zhuhai belongs to the economically active areas in the Pearl River Delta region with a large floating population and strong consumption capacity. Due to geographical relationship, fashion shoes Children are relatively better sellers. Judging from the current market situation, there are great potential in the category of genuine leather, children's shoes and casual shoes. In fashion women's shoes, the existing brands have already done well in the local market.

　　 Market Overview

There are three main business districts in the main urban area of Zhuhai. There are mainly about the following: the first is the bus terminus business in Xiangzhou District, Bauhinia Road, one is the Yingbin South Road, Lianhua Road Pedestrian Mall in Gongbei District of Xiangzhou District, and another is the Xiangzhou Road, Jida Jingshan Hill Road. Among them, Yingbin South Road and Lianhua Road business circle are the traditional commercial circles in the local area, and are the most popular and business best business circle. They concentrate more than half of the commercial outlets and shopping malls in the downtown area. The Jingshan Hill Road business district and the Xiangzhou terminus business circle are mainly located in their respective regions, and they should appeal to each other and complement each other.

　　 1. Store

The number of local sports brand stores is relatively large, specifically Anta, 361 degrees, Lining, Nike, Hongxing Erke, XTEP, Kappa and so on. Among them, Anta's distributors are responsible for two markets in Zhuhai and Zhongshan, with more than 30 stores. PEAK and XTEP operate for the same person, and there are nearly ten stores, and most of the other brands are directly operated by the company.

Fashion women's shoes are flourishing in the locals. Among them, 7 are Suo LAN, Q5, Daphne, 4 of Ge Mei Chi, 3 of shoes, and three of Dadong. Suolan, Daphne, shoe cabinet, Q and so on are the direct outlets of the company. Dadong has two modes: direct operation and joint operation. There are only a few shops in leather shoes, one in Yi Kang and the other in brand shops.

　 2, shoe city

The largest chain shoe city in the world is the shoe industry of Sichuan. It operates in combination with a supermarket and a street store. It has more than 30 outlets, focusing on famous brands, Jie Hao, Zhuo Shi Ni, D&W and other brands. Shop area is small or in the supermarket, take the special hall form, in Zhuhai area is very influential. On the scale of the shoe, there is also a big shoe city on the scale of the monomer, which is on the first floor of Tongda department store in the Xiangzhou terminal. The image is better, the area is over 1000 square meters, and the brand portfolio is also good.

　　 3, shopping malls

The local department stores are very developed, with more than ten shopping centers and shopping malls, each of which has a representative shopping mall. For example, welcome to the South Road, Lianhua Road Business District of Milan department store, welcome Square Plaza, spring Shangli department store, Huarun Wanjia shopping center; Xiangzhou general station business district maotie department store; Jida Jingshan Hill Road shopping area China World Trade Center Shopping Plaza (Haitian city), Zhuhai Department Store Plaza; Fenghuang South Road business circle Shangdu fashion department stores, etc., each business district department store location is different, software and hardware are also uneven.

Among them, Chun Shang Li people's brands include: BELLE, he, Kang Li, Suo LAN, Sanger, Baidu, and Q, etc. the guests stationed in Yingbin square are kissing cats, BELLE, 100 degrees, Daphne, Staccato, Teenmix, Calle Lil and so on. Stationed in Milan department stores include: Staccato, kissing cat, FBL, Sanger, Staccato, Q, Yi, Q, Yi, butterfly, Kang Li, Saturday, Hasen, MIO, 100 degrees, etc.

Stationed in Maoming department store: first floor: MIO, Lies Dan, Bata, honey rooni, Dione Dasin, 100 degrees, Baidu, conli, Saturday, BELLE, kissing cat, Teenmix, Paul Geti, AOKANG, Josini and so on; five floor: Adidas, Tianlun Tian outdoor, MIZUNO, Nike, Lining, new Baidu, Deng Lu Pu outdoor, CAT, Jack Wolfskin, etc. Stationed in Shangdu include: BELLE, Bata, thousand degrees, conli, Saturday, kissing cat, Daphne, name list, Yis Q, KILLah, Sanger, CAT, Mai Le, TWEAK and so on.

　　 Link: City profile

Zhuhai is located in the southwestern part of Guangdong province. The East is opposite to Hongkong. The south is connected with Macao, the west is Xinhui and Taishan, the north is bordered by Zhongshan, and it has become a special economic zone in 1980. It has jurisdiction over 4 districts, such as Xiangzhou, Doumen, Jin Wan and Hengqin new area. In 2011, the city's gross domestic product (GDP) reached 140 billion 324 million yuan, an increase of 11.3% over the previous year.