Quanzhou Shoe Enterprises "Curve Into Olympic"

Only one month away from the Beijing Olympic Games, careful people will find that many Olympic Games marketing advertisements of many southern Fujian shoe and clothing enterprises have also quietly changed: before the strong Olympic Games stars no longer appeared, athletes endorsed products will no longer play the Olympic Games, and the words "2008", "Beijing" and "Torch" were also hidden.

This is due to a notice of the China Advertising Association earlier this month. During the advertising control period in from August 1st to 27th, the Olympic marketing advertisement of such invisible infringement will be suspended.

Olympic business opportunities have always been the main battleground for businesses to nugget.

To become an Olympic sponsor and supplier, we need billions of dollars in sponsorship.

A year ago, the shoe and clothing enterprises in Minnan hit the ball on the side of the ball, signed the athletes or sponsored the foreign national teams, and implemented the marketing method of "curve entering the Olympic Games".

Under the ban, many enterprises began to plan the marketing strategy of "Post Olympic era".

In fact, a year ago, shoes and clothing enterprises in Southern Fujian began to chase the marketing activities of Beijing Olympic Games.

"To become an Olympic sponsor, at least need billions of dollars in initial investment, and Quanzhou enterprises will bypass this threshold and turn to the Olympic athletes as spokesmen, advertising big, and enter the Olympic Games."

Hou Changwu, an industry spokesman for the footwear industry in Quanzhou, said yesterday that a large number of foreign brand promotion agencies came to the market early last year. "A list of popular athletes has been brought to the table, and most of the spokesmen are asking for millions." after many contacts, many well-known brand shoe and garment enterprises in Southern Fujian have won the most satisfying Olympic spokesmen.

According to press reports, Hongxing Erke, Lu You and Kang Tai of Minnan also have "another way" to sponsor the Olympic teams of North Korea, Tajikistan and Lithuania, and take the Olympic express.

XTEP has also established a partnership with the Belarus national team to provide the competition service with a marketing investment plan of 200 million yuan.

With the Olympic concept of "dishes", there must be channels to propagate.

In December last year, CCTV gold resources advertisement bidding in Xiamen held in 2008, attracting more than 100 Fujian enterprises.

As the last stop of the tender, Minnan enterprises have made extraordinary efforts. Fujian shoe and garment enterprises including seven wolves, Jin Ba, XTEP and tiger have won the bid of about 430 million yuan.