Alton Continuously Innovating Brand Communication And Improving Core Competitiveness

On the afternoon of April 28, 2013, the launching ceremony of the strategic cooperation initiated by aldun menswear and Changshu TV life channel was held ceremoniously in the TV studio. Changshou City radio and television station, Jiangsu Clothes & Accessories Ltd, Changshu Spin clothing The association, the chamber of Commerce, the relevant leaders of Changshu Institute Of Technology, and other partners, guests, customers and other 300 people attended the event. Cheng Ming, Liang Shuang, the famous host of Jiangsu jiaoguang network, attended the event as a guest of honor. Changshu TV station launched a large-scale broadcast vehicle to make a full program recording of the event, which will be broadcast on the city life channel in the near future.

Gong Zheng, chairman of Jiangsu aldun Garments Co., Ltd., together with Zhang Yi, director of the Changshou City radio and TV station, launched the strategic cooperation. The Arab League's strategic partnership with the city life channel is an innovation of brand promotion. It also promotes interaction with Changshou City people and provides consumers with better and better information and services. This will not only enhance the reputation and good social image of the brand, but also lay a solid brand foundation for the development of brand in East China and even the whole country, and become the leader of fast fashion brand. At the same time, the program positioning of the city life channel is also very consistent with the high quality urban lifestyle advocated by Mr. Alton believes that this is also a new starting point for the continuous innovation of brand communication and strengthening the strategic cooperation mode of media enterprises, which has different historical significance.

At the launching ceremony, Gong Zheng, chairman of Alton, also made a brilliant strategic announcement: Jiangsu aldun Garments Co., Ltd. is a large garment chain enterprise specializing in the design, production and retail of men's casual wear. Since its founding in 2003, it has continuously studied the international advanced SPA operation mode, and has gone out of a professional retail mode of self owned brand clothing, which has the characteristics of Aston, and has realized the extensive promotion of chain scale and brand benefit.

First, SPA mode, leading the catalyst for the prosperity of the retail industry;

At the beginning of its development, aldun menswear entered the garment industry with the role of "brand operator", and adopted the professional retail mode of its own brand clothing to master the high-end brand of "smile curve" - the independent brand and terminal link. The SPA model of Alston also has the following features: affordable price, quality assurance, and meeting the consumers' characteristics in the fastest time at the lowest cost.

Two, innovative business models to promote industry transformation and upgrading:

Alston's brand development mode is also in line with the requirements of the government for the transformation and upgrading of the industry. Alston has fully relied on the industrial advantages of Jiangsu and Changshu and the strong support of all partners. It has promoted and promoted the development of regional branding and the optimization of industrial chain resources. Alton also will continue to play its brand advantage, undertake corporate social responsibility, and contribute to the transformation and upgrading of China's clothing brand.

　　 Three, constantly innovate brand communication, and strengthen the mode of strategic cooperation between media enterprises.

Brand communication can not be separated from the cooperation and support of the media. The cooperation between the brand and the media is the only way for brand growth. This aldun menswear alliance with Changshu TV city life channel alliance strategic partners will play an important role in promoting resource sharing, brand cooperation and innovation, and even local economic development.

　 Four, adhere to the "people-oriented" corporate culture and help aldun to spread its wings.

In the past ten years, Alton has always focused on the mission and core values of enterprises, and practiced and inherited the people-oriented corporate culture. We always believe that "it's meaningful to concentrate on one thing in a lifetime and achieve the ultimate goal". Concentration is not necessarily the only reason why aldton is expanding its stores to hundreds of stores in just a few years, but it will certainly be the driving force behind the great cause of the future.

Alton always insisted that every man should have a value for money. fashion Dress is a mission, adhering to the core values of "focus, win win and value", and nurturing a "positive, optimistic, United and upward" culture of "Trinity" of the army, school and family. It also interprets the six core culture of "honor, execution, dream, growth, happiness and gratitude". Alton also built a business school with advanced international concepts through the construction of business school, and the retail management of the Whampoa military academy. In order to realize the grand vision of modernized and internationalized large garment industry group, we develop a world-class retail management talent to inherit corporate mission and core values for Alton. It is reported that Alton recently and Changshu Institute Of Technology will carry out in-depth school enterprise strategic cooperation, and the two sides work together to promote the development of the talent strategy.

　 Five, continuously enhance the core competitiveness of enterprises, and make it an evergreen enterprise.

As a new fashion brand retail service enterprise, Alton will seize the great opportunity given by the times, vigorously develop the local characteristic SPA mode, and create a good brand effect. It will also focus on the upgrading of business models, integration and optimization of channels, and enhancement of service value. It also adheres to the "people-oriented" characteristic culture, and makes efforts in talent strategy and design research and development, so as to continuously enhance the core competitiveness of enterprises. In the future strategic layout, we plan to develop to 5000 chain stores by 2020, and realize the grand strategic vision of the company. Alton will make better use of the integrated control of the industry chain and become a modern and internationalized large garment industry group integrating design, production and retail. Constantly improving the enterprise mechanism and adhering to the core values of "focus, win win and value", we will turn Alton into an evergreen enterprise. It will create greater value for customers, employees, partners and the community, and build up a world-class enterprise for China, and realize the great revival of the Chinese race through industrial power.

The strategic cooperation has also been highly valued and strongly supported by relevant leaders of Changshu TV station. brand To promote innovation in operation, we believe that in the future development of Alton brand, we will have closer ties with the media and cooperate with each other to promote the brand dream of Alton and create a new and exciting business.