The Degradable Environmentally Friendly Rubber Soles Developed By Cheng Chang Shoe Industry Will Only Be Promoted After 5 Years.

< p > recently, the reporter learned from Cheng Chang < a href= "http://www.91se91.com/news/index_c.asp" > shoe industry < /a > Co., Ltd., the company developed a degradable environment-friendly rubber and plastic sole material, the biggest function of the material is degradation.

This also means that the sole made of this product will become a degradable environmental protection material from now on.

It is reported that the material has been applied for national patent.

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< p > < strong > soles can be degraded from < /strong > < /p >.

< p > it is learnt that the shoe sole material developed by Cheng Chang shoe industry will automatically degrade in the soil in 5 years and merge with the soil. It will never pollute the earth.

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< p > according to Zhuang Huihuang, vice president of Cheng Chang, the material of Cheng Chang shoe industry has been developed in the past year, but because it has been in the publicity period of the national patent application, "snow Tibet" has so far.

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< p > "we should be able to get the national patent certificate in the second half of this year."

Zhuang Huihuang told reporters that this new environmental protection material was developed last year, and the Chan Chan footwear industry started two things. First, the national patent application was made immediately, and the other one was looking for a designated sole supplier of Nike. This new material was provided to the supplier for functional verification, so as to seek cooperation as an opportunity to become a Nike invisible supplier.

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< p > "Cheng Chang shoe industry has been committed to becoming a brand shoe enterprise of science and technology.

To this end, enterprises have invested heavily in research and development of practical functions and designs of raw materials, and have chosen to carry out strategic cooperation with domestic and international second tier sporting goods brand enterprises.

Zhuang Huihuang told reporters that the fierce competition in the downstream market is self-evident. For upstream suppliers, sustainable development is imminent.

And Cheng Chang shoes industry has its own ideas for optimizing its downstream cooperation brand shoes enterprises.

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< p > Zhuang Huihuang told reporters that although the R & D cost is very high, as an upstream supplier of the sporting goods industry, only by constantly investing in R & D and launching new materials that keep pace with the times can we continue to develop in a competitive market.

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< p > < strong > locking international first-line brand > /strong > /p >

< p > reporters understand that when the shoe industry is developing this kind of shoe material, the goal is very clear, that is to say, it becomes a supplier of international sporting goods brand.

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< p > "the sole made of this material has high added value because of its research and development, so the cost will be higher than that of the sole made of ordinary materials.

However, in terms of product appearance and ordinary shoe sole is almost the same, in addition to more environmentally conscious international first-line brand, in other brand enterprises to promote the difficulty is relatively large.

In view of this, Chuang Hui and Cheng Chang shoes have positioned the target customers of this new material as an international first-line sporting goods brand, including Nike.

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< p > it is reported that the newly developed product is first promoted to the international brand. The shoe material of Cheng Chang mainly comes from two considerations: first, the international brand enterprises and their consumers have relatively high requirements on the environmental protection function of the products, so these brand enterprises are willing to pay the corresponding cost for the environmental protection materials.

"We find that in most European and American countries, consumers' consumption and living concepts are very environmental friendly. They can not be worn, even the finished cola bottles, which can make the brand enterprises centralized recycling at low prices, because enterprises have an obligation to solve the pollution problems caused by these products."

Zhuang Huihuang said, so this degradable material for these brand shoes enterprises, is to save the extra processing cost of recycling products.

On the other hand, as one of the brand marketing strategies, the new products with added value will be pushed to the international first-line brand enterprises, which can lead the whole industry to recognize and follow these materials. This will have a premium function for the brand of the shoes, and will play an immeasurable role in the follow-up and continuous promotion.

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It was not until P > strong > 5 years that /strong was popularized vigorously. < /p >

< p > although it has been a bumpy journey to become a designated supplier of Nike and other international first-line brands, Cheng Chang shoes, a brand shoe company with technology shoes, is confident.

"International brands like Nike need new materials.

These brands are highly valued by biodegradable and environmentally friendly functions.

Therefore, even if we can not immediately become a designated supplier of Nike, we should at least try to make Nike recognize this raw material through other channels. "

Zhuang Huihuang told reporters that for this material, Cheng Chang shoe materials will be vigorously promoted in 5 years, and the first goal of promotion is Nike brand.

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< p > in Zhuang Huihuang's view, every new product has to go through several years of examination and approved promotion and waiting process after its appearance.

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< p > "let's check the designated suppliers of Nike first. They think your product is good and Nike will recognize it. Then you have the first opportunity to go into Nike. Then, you will have to pass the test of the new products by Nike itself. This will take a very long time to prove that if the product passes, then the enterprise will have second chances to enter Nike. Finally, after the inspection of the Nike company, it is also necessary to carry out the market inspection.

Only products that are truly tested by the market are good products.

Zhuang Huihuang told reporters that this is also one of the reasons why Cheng Chang's plan for this new product was vigorously promoted after 5 years.

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