International Brand PCB Enters China To Launch Brand Authorization

latest fashion designer And the artist Paul Costelloe

Paul Costelloe, a fashion designer and artist from Dublin, Ireland, has been a leader in the British fashion industry for the past 30 years.

In the 1960s, he came to La Chambre Syndicate de la Haute Couture Fashion School in Paris to learn advanced customization, and served as an assistant to Jacques Esterel, a famous designer in Paris. Later, he worked in La Reniscente in Milan, Anne Fogarty in New York and other famous designer studios at that time. Charming cutting process is Paul Costelloe's design symbol.

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Returning to Dublin in 1978, he established his own fashion brand - PAUL COSTELLOE [hereinafter referred to as "PCB"] in 1979, and set up a flagship store in London in 1994. Paul Costelloe, as one of the most important designers in the London show, has participated in more than 18 London Fashion Week, and has become the opening show for eight times, opening the Fashion Week, and has a pivotal position in the global fashion industry.

Paul Costelloe was famous in the fashion circles of London and Dublin as early as the 1980s, and was used by the British royal family clothing One of the designers, he is also the favorite designer in front of Princess Diana. At the recently sensational royal wedding of Prince William of England, many princesses and royal family members wore his design works. The most eye-catching one was the design of the iron gray dress and hat worn by Princess Zara Phillips, the equestrian queen known as the "rebellious princess", also from Paul Costelloe's masterpiece. For Paul Costelloe's new style, Princess Zara Philips is always at the forefront of fashion. In addition, many social celebrities are also loyal supporters of Paul Costelloe, such as the Duchess of York, Liza Minnelli and other royal nobles and celebrities in the entertainment industry.

Paul Costelloe's design works have also repeatedly appeared in major international events as a team dress, such as the England Women's Cricket Team, the Wives and partners of the European Tea, for the Ryder Cup, and the Irish Olympic team uniformities.

From the beginning of the brand, PCB has maintained rapid growth. Paul Costelloe made his creative design shocked and shocked the audience at the London fashion show for many years. Women's clothing is one of the core expressions of PCB. The main line of PCB and the evening dress reflect Paul's design philosophy - using fabric to reflect the real femininity and make them "feel good and flowing". Men's wear series are also exhibited in London fashion and may be the fastest growing part of the brand. At the same time, the latest series of "Costello and his sons" contains the most precious Paul family concept.

At present, the design of household goods, jewelry, glasses, porcelain, clothing accessories and other categories has been continuously added to the original core items, and has achieved great success.

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With Paul's deep Irish American ancestry, Paul's goal in the next decade is to see this brand continue to more new and different categories of products and spread to the world.

In 2011, under the coordination of the Irish government and at the invitation of the Qingdao Municipal Government, Paul Costello held the first release in China at the Qingdao (International) Fashion Week.

Flying Fox with shield is a well-known commercial brand of Mr. Paul Costelloe. It enjoys a good reputation in London and the whole Europe, and is also a symbol of quality and taste. Princess Diana, Zara Phillips and other members of the British royal family wear this logo. Its product categories include clothing, home textiles, sanitary ware, leather goods, bags, jewelry shoes , hat, scarf, tie, jewelry, glasses, porcelain, etc.

PCB clothing consists of LONDON series, COLLECTION series, CASUALWEAR series, SPORTSWEAR series, etc. LONDON series has been given the definition of British classic style, representing the most classic and most tasteful brand essence of PAUL COSTELLOE brand.

In 2013, Qingdao Star Group obtained the license to operate the men's clothing of PCB | LONDON series in mainland China.

In China, we take full advantage of PCB's international influence to help Chinese enterprises develop fashion brand industry by licensing brands. We focus on the long-term development of PCB cause, so we regard the ability, qualification and concept of licensors as the primary condition when brand licensing.

PCB authorized enterprises not only benefit from the right to use the brand, but also make products more creative through Mr. Paul's design guidance, and integrate the localized brand management team [PCC] to make Paul's guidance closer to the Chinese market.

As PCB is a brand based on the world, we advocate the sharing of supply chain resources, which will enable every authorized member of PCB to obtain PC support, and also require every brand licensor to authorize other brands to share resources, not only for the reason of improving bargaining power, Basically, everyone is a member of the PCB family.

In China, where the economy is developing rapidly, PC pays attention to model innovation in traditional industries. We will build a data management center for PCB, and all licensors will manage the purchase, sale, stock and return of goods or enterprise resources on a unified platform, which will enable all licensors to obtain stable data support and barrier free information communication, and provide the possibility for in-depth mining of data value.