Chinese Home Textile Brands Introduce Top Overseas Brands

< p > in the 2012 Chinese family textile economic year, Li Yujie, the chairman of the home textile company and the chairman of the south bedroom chairman Xie an Cheng were also listed on the list.

The jury highly appraised their outstanding performance in the upgrading of home textile industry and business operation. They represent the direction of home textile economic pformation and industrial development, and will also lead China's home textile industry to stride forward.

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< p > < strong > beach market < /strong > /p >

< p > < strong > introduction of overseas top brands < /strong > /p >

< p > the Yangtze River Delta region as the gathering place of China's home textile industry is the first high ground for Wenzhou people to hit the beach.

Wu Zhensheng, President of Wenzhou chamber of Commerce in Jiaxing, is one of them.

In 2004, Wu Zhensheng introduced the famous Italy home textile brand "rokraft" into the Chinese market, and successfully achieved its global manufacturing supply rights.

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< p > in order to rapidly occupy the market of Roccaff home textiles brand, Wu Zhensheng has established a large production base in Shanghai and Jiaxing.

At the same time, he also introduced advanced production equipment and home textile technology from Italy, Germany and Japan. Through professional brand operation mode, Roccaff was ready to become the top Chinese home textile brand.

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"P > Wu Zhensheng's series of big handwriting made rokoff home textiles one of the most influential home textile brands in the industry.

In 2005, Roccaff's home textiles became the world's top brand list awarded by the Chinese financial and economic media "twenty-first Century economic report". It became the only brand selected in the home textile industry. It has become the top brand most highly respected by Chinese high-end business people, as well as LV, Giorgio Armani and other world-famous brands.

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< p > nowadays, Roccaff home textiles has established its position in the domestic textile industry. They take the way of direct operation and franchise. At present, they have entered more than 160 high-grade shopping malls in the country.

In Wu Zhensheng's opinion, relying on foreign brands has many advantages. Apart from the brand effect, the advantages of R & D team and management mode are quite obvious.

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< p > besides Wu Zhensheng, the successful introduction of overseas home textile brands also includes Shanghai Wenshang Li Yujie.

In 2002, Li Yujie introduced the famous European home textile brand "BLISS" (100% Home Textiles), which expanded to 200 stores within a month after the launch of the silk textile.

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< p > Li Yujie believes that the Silk family textile not only brings advanced design ideas and product concepts from Europe, but also brings about the western concept of brand management and brand management.

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< p > < strong > expanding market > /strong > /p >

< p > < strong > implementing double brand strategy < /strong > < /p >

< p > in fact, the introduction of the family brand of Li Yujie has another purpose. It is to let the company implement the strategy of double brand and expand the market.

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< p > in the 90s of last century, Li Yujie has become a leader in home textile industry.

The "Mercury home textiles" brand, which he steered, was one of the most influential enterprises in China's home textile industry.

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< p > "the gradual maturity of home textile industry has brought us unprecedented space for development."

Li Yujie said.

In 2002, in order to better improve the market share, they introduced the European style brand, the silk textile, began to implement the double brand strategy to expand the market. In only 3 years, two brands from the original more than 300 stores to more than 2100 scale.

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< p > Li Yujie believes that the dual brand strategy has the effect of 1+1=3. Its advantage is double line attack, it can better position different interest segments, emphasize the characteristics of the two brands, attract different consumers, so as to gain greater market opportunities.

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< p > Li Yujie and Wen Shang Pan Chengxi, who also carry out the double brand strategy with Mr. Pan Chengxi, are the products of two home textile brands made by Chang'e and Shan long. They are sold to provinces such as Yunnan, Hunan and Guizhou, which also occupy a high market share.

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< p >, for Wu Zhen Sheng, he is also implementing the double brand strategy.

In 2010, he adjusted the new business strategy and successfully acquired the sixteen year old Shanghai home textile old brand "Hui Yi". Wu Zhensheng told reporters that the merger was known as "the first acquisition of China's home textiles" and aroused strong repercussions in the industry.

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< p > in Wu Zhensheng's view, this big move not only enhances the influence and market competitiveness of its own brand, but also makes the company form a double brand strategy.

The positioning of "Hui Yi" home textiles is a high-end market in China. This successful acquisition has directly promoted the company's share in the domestic high-end and high-end home textile market.

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< p > < strong > stable market > /strong > /p >

< p > < strong > continuous innovation create characteristic product < /strong > /p >

Less than p years, the number of people engaged in home textile industry is less than a few decades. Why can they last forever? This is mainly due to their ability of continuous innovation, and product innovation has become a killer for them to further stabilize the market.

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< p > the Oriental embroidery brand founded by Wang Renai, a foreign businessman, is a typical example.

He combines Chinese traditional embroidery culture with home textile products, and constantly improves and innovating the essence of Ou embroidery to be applied in products.

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Wang Renai, who loved embroidery culture from an early age, said that combining art with life and giving them more importance to product R & D, the company will launch nearly 1000 new products every year to attract consumers and establish a stable consumer group. P

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< p > in Chongqing, Xiaolin's home textile, which was founded by Wen Shang Lin Liang, is the only choice for local people to buy bedding.

Speaking of why Xiaolin's bedroom decorations are so popular in the local area, Lin Liang thinks that this is mainly due to the introduction of distinctive products from Xiaolin's bedroom decorations on the basis of absorbing advanced technology.

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< p > "in the late 90s of last century, home textile products in Chongqing market were basically monochromatic products, and our products already had five colors, seven colors or even ten colors."

In Lin Liang's quick view, product innovation is a powerful guarantee for Xiao Lin bedroom decoration to stabilize the market, and also a guarantee for the rapid growth of the home textile market.

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< p > in fact, like Roccaff's home textiles and mercury hometowns, they can become the forefront of China's home textile brands. Their most important breakthrough is to create breakthroughs in products, constantly provide users with the most outstanding and innovative products, and further consolidate their position in the market.

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