China'S Home Textile Enterprises Export From Developed Countries To New Markets

Since P 2011, the price fluctuation of cotton roller coaster and the serious "hang up" phenomenon of cotton price difference of about 6000 yuan per ton at home and abroad are important factors affecting the operation of the whole home textile industry.

In addition, the rise of labor costs, the weakness of export demand, and the slow growth of domestic demand caused by the downturn in domestic real estate industry make the home textile production enterprises, which mainly rely on bedding, towels and cloth technology, face great challenges.

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< p > in the first three quarters of 2012, the total industrial output value of China's 1812 home textile enterprises above designated size was about 180 billion 400 million yuan, an increase of 13.6% over the same period last year, with a profit margin of 5.19%.

In the first three quarters, domestic sales increased by 18.5% compared to the same period last year, and the value of export delivery increased by only 1.6%.

In terms of product segmentation, the output value of bed enterprises and towel enterprises has slowed down, and the efficiency of cloth enterprises has declined slightly.

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< p > take cotton 229 as an example. In the first quarter of 2011, the price of cotton 229 climbed to the highest historical price of 30500 yuan / ton, an increase of 96.7% over the same period last year, an increase of 158.7% over the first quarter of 2009.

Cotton prices began to decline significantly in the second half of 2011. As of the fourth quarter of 2012, the price of cotton fell to 19700 yuan / ton, although 229.

But the price of imported cotton is between 13000 yuan and 14000 yuan per ton.

In the long run, cotton price difference between home and abroad remains between 1500 and 3000 yuan. < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > enterprises can still resolve their negative effects through their own adjustment. Nowadays, domestic cotton prices are about 45% higher than that of the international market, while cotton raw materials account for 1/4 of the whole textile fiber raw material processing capacity, and it is difficult to resolve the price difference only by the adjustment of enterprises themselves.

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< p > in addition to the ups and downs of raw material prices, the significant increase in labor costs in various enterprises of the home textile industry is also a major factor restricting the development of enterprises.

It is understood that in the towel production process, raw materials generally account for 50% of the total cost, and wage costs (including management costs) account for 5% to 10% of the total cost.

In 2012, the average wages of workers ranged from 2000 to 2500 yuan / month, with an annual growth rate of 10% to 20%, up 70% from three years ago.

In addition, textile industry recruitment has become a common problem, especially in the autumn harvest and around the Spring Festival.

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According to the report issued by P Frost&Sullivan consulting company, the high cost and the upside down of cotton prices and the international market have made Chinese cotton products lose their competitive advantage in the international market.

In addition, the price fluctuation caused by the appreciation of RMB makes foreign orders gradually pfer to neighboring countries such as India and Pakistan.

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< p >, what kind of pformation should Chinese textile enterprises take to compensate for the gradual loss of price advantage in the international market? < /p >

< p > < strong > exporting countries from developed countries to new markets < /strong > < /p >

"P >" although China's export enterprises are facing a very severe international economic situation in 2012.

The developed countries have not yet recovered from the financial crisis, and many European countries have been involved in the sovereign debt crisis.

However, China's exports to Asian countries and emerging economies showed a good growth in the first three quarters of 2012.

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< p > China Customs data show that in the first three quarters of 2012, China's exports of home textiles to BRICs, ASEAN countries and South American countries increased by 20%, significantly higher than that of developed countries.

The growth rate of the ten ASEAN countries is 13.8%, and the growth rate of the 7% countries except Brazil is 7%. The above three regions account for 16% of China's total exports.

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< p > < strong > the market shifted from exports to domestic sales < /strong > < /p >

In recent years, the growth of Chinese national disposable income, purchasing power and urbanization rate, as well as the development of the property market has greatly promoted the development of domestic textile domestic demand market in China. P

Domestic demand in 2013 is still the most important supporting point to promote the growth of China's home textile industry, and the industry is expected to achieve two digit growth.

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< p > < strong > sales channel from business to electricity supplier < /strong > < /p >

< p > more and more home textile products have also entered the low-cost emerging channels of e-commerce, such as shop No. 1, Taobao and other e-commerce superstores, department stores and brand stores.

With the decline of external demand, the increase of raw material prices and the rise of labor costs, many home textile brands have set up their own B2C e-commerce platform.

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< p > compared with the traditional marketing mode, e-commerce provides a low cost brand promotion platform for minority brands, builds and enhances brand awareness, and opens up the market.

The e-commerce mode has solved the drawbacks of vertical sales, and has given the maximum profits directly to consumers. At the same time, it allows merchants to get market feedback directly and to develop products according to the needs of consumers.

This means that home textile enterprises have become the trend of the times.

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< p > < strong > products shift from mass market to market segmentation < /strong > < /p >

< p > for any industry, enterprises that can correctly grasp the market demand can stand out in the industry.

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< p > in terms of children's home textile products, in 2012, the new year's "baby boom" of dragon seed dragon was greeted by the new year's "dragon baby" in China. The dragon baby grew up 2% over the previous year.

With the advent of the baby boom in the year of the dragon, the demand for all kinds of maternal and infant products has risen sharply.

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In the field of functional home textiles, in recent years, with the improvement of people's consumption ability and economic conditions, in addition to aesthetics, sterilization, deodorization, rehabilitation and health care functions have also become one of the consumers' purchasing factors when purchasing home textiles products. P

Bamboo fiber, wood fiber, superfine fiber, milk fiber and other new fiber materials are also widely favored by consumers.

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