The Success Of A Brand Depends On The Whole Industry Chain.

< p > "the success of a brand depends on the joint efforts of the whole industry chain". I believe the sweater industry will not have any objection to this statement.

In fact, what each sweater entrepreneur or every brand operator wants most is that the advantage resources in the whole sweater industry chain can be used for himself, such as having "first-class materials", "first-class equipment", "first-class talents", and so on, can produce "first-class products", "provide first-class services" and "cultivate first-class brands".

Based on the recent investigation and study of many famous brand entrepreneurs visiting the Pu Mao sweater market, I convey to you the common aspiration of the sweater Entrepreneurs: "behind a successful brand, we are standing the whole industrial chain."

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< p > new children's clothing < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >: in Pu Yuan, known as "the first city of Chinese sweater", children's clothing fever is rising.

As one of the most persistent and powerful leaders and promoters of the children's clothing, Xin Meng dress is adhering to the brand concept of "multiple creativity, spreading love", bringing a new air to the children's clothing market of Pu Yuan sweater industry.

I have learned from the frequent chat with new Meng costume bear that Xin Meng is determined to become the "leader" of Chinese sweater children's clothing brand. Their main concerns are: first, the cultivation and maintenance of a good atmosphere for children's clothing market depends on the support and support of the local government policy, and the unified planning of the Management Committee of the industrial cluster.

Only in the whole sweater industry chain can there be a development consensus of "caring for children and beautifying clothes", and the sweater children's clothing industry will have broad prospects for development.

The two is to improve the safety of children's sweater clothing.

For example, yarn dyeing and garment dyeing and finishing should meet the requirements of the new regulations of the domestic and international industries. The design of children's clothing should reduce the hidden danger to "zero", and let the children like it and let the parents rest assured.

Three, children's clothing design should enter specialization, technology, quality and multi product era.

The children are naive, lively, curious, and dress fast. Successful children's wear brands, a target= "_blank" href= "http://www.91se91.com/", "designer /a", are mostly good at grasping the psychological change rules of children's clothing, and create colorful and pleasing visual sense with rich colors, diverse creativity and novel styles, so as to bring considerable marketing performance and better benefit the "flowers of hope".

The four is the recycling problem of children's sweater raw materials.

Childhood is a period of long physical growth, children vary from six months to a year, so children's sweater age is far shorter than adults.

Although this has brought great inspiration to the market potential of children's clothing, it also brings serious waste of raw material resources.

Therefore, children's sweater recycling technology and equipment research and development, production and synchronization must follow up, do a good job of supporting services to ease the shortage of raw materials such as wool and cashmere.

Five, the children's clothing market of Pu Yuan has set the banner of "no distance from the world". This requires that the children's sweaters of Pu Yuan should take quality as the foundation, cultivate famous brand names as the key and key points, spread the culture as the driving force and perfect the service as the foothold and starting point, and distribute the "warmth" and "fashion" to two markets at home and abroad.

Six, children's clothing "four seasons marketing" should be taken seriously.

Because after a period of careful cultivation, Pu Yuan sweater market has made remarkable achievements in the development of "fine" and "specialized". The current production and marketing of "knitted apparel" has been expanding rapidly to "spring and summer products". The industrial structure and business mode of "sweater making in autumn and winter season and T-shirts in spring and summer off-season" are taking shape.

Therefore, children's clothing market should adapt to the changing trend of the market, grasp the new opportunities in the new challenges, and spread the endless care to the four seasons.

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< p > KK sweater: both the factory and the sweater brand "KK", Xu Zhenming, general manager of Zhejiang Cartire Clothing Co., Ltd., has been doing a lot of painstaking efforts in the past two years.

What can make him headache most is not that the order will not come in the peak season, but the product will not be sold, but the power will be cut off.

According to statistics, compared with other provinces, the same industrial output value of Zhejiang province is ten times higher than that of other provinces.

At the same time, the "a" target= "_blank" href= "http://www.91se91.com/" > textile "/a" industry has become a "heavy disaster area" in China.

The "slam gate restriction" implemented in the Pu Yuan area is for the purpose of promoting the pformation and upgrading of the sweater brand, and the sweater entrepreneur is also understanding.

But it is still hoped that government departments and trade associations can introduce some supportive policies that are conducive to the development of the leading brand enterprises.

It is hoped that energy supply units and new energy R & D institutions will be able to "anxious the urgency of the sweater entrepreneurs" and solve the problem of "power shortage" in sweater industry through multiple channels.

It is also hoped that the R & D and production units of the knitting machinery can introduce some new equipment with low energy consumption and high productivity as soon as possible, providing support and guarantee for the development and operation of the sweater brand enterprises.

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< p > grassland spring cashmere: This is a brand enterprise that is mainly engaged in the export of tailored and woolen blended products of pure cashmere sweater in Zhangjiagang, Jiangsu. The general manager, Ms. Xu Wanfen, thinks that there are many problems in the quality stability and color fastness of cashmere yarns at home, and the anti pilling technology of cashmere is not very satisfactory.

She said that in the past time, there were some quality problems in the purchase of cashmere raw materials, mainly because the yarn producers were not strict in quality matters, resulting in a lot of customers running away.

Over the past two years, the selection of cashmere raw materials has been tightened, and the production and brand building of enterprises has returned to a new stage of steady growth.

She believes that from the current production and market reflection of cashmere yarn, Saussurea cashmere yarn has better stability. In cashmere anti pilling, Hua Jia does better and red leaf Yuntai is also good.

With the quality assurance of raw materials, the grassland cashmere can better add a green to the world, add health to people and create happiness for the people.

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