Sun Deliang: Enjoy The New Passion Of The Second Venture.

< p > sketch > hang Shang < /p >.

Compared with the Ali group in the same city, the market value of P business is not comparable.

But we have to admit that the net Sheng business treasure is an indispensable unique landscape in the field of domestic e-commerce.

In 1997, the net business treasure started from the tiny dream of annual income of 50 thousand yuan. Now, it is the stage to achieve the dream of millions of small and medium-sized enterprises.

In 2006, Sun Deliang, chairman of the Internet business treasure, struck the bell of the Shenzhen Stock Exchange, creating or interpreting several "China's first" and becoming an example for the latecomers: < /p >

< p > founded the first industry e-commerce website in China. Its "membership + advertising" basic profit model has become the "specimen" of more than 3000 counterparts in the country; < /p >

< p > created the "new economy" enterprise without relying on VC, not relying on bank loans, and succeeded in making the IPO a precedent, and became the first pure Internet Co to land A shares; < /p >

< p > created the third mode of the application of electronic commerce in small and medium-sized enterprises, following the industry B2B and comprehensive B2B, "small portal + alliance" business mode; < /p >

< p > winning the "first case of China's accession to the WTO" has become a classic case of intellectual property rights protection after China's accession to WTO.

< /p >

< p > a drawer business card opens the first venture, < /p >

< p > on Sun Deliang's pioneering work, there are two details that are most talked about -- twenty thousand yuan and a drawer of business cards.

In 1997, after two years of social struggle, Sun Deliang chose to start his own business by listening to the story of Lu Guanqiu, a famous entrepreneur in Xiaoshan.

As a native child in rural Xiaoshan, he did not have any venture capital at that time.

Finally, Sun Deliang used his home's house as collateral and borrowed twenty thousand yuan from the East.

It is these twenty thousand yuan venture capital that has made him a multi billion dollar entity today.

In the early days of his career, Sun Deliang wanted to make a clothing website with the flourishing clothing industry in Zhejiang, but he had no connections.

By chance, because of a rain shelter, Sun Deliang saw a drawer of chemical business card in his classmate.

It was this pile of seemingly unremarkable business cards that changed Sun Deliang's fate and made China Chemical net (business treasure predecessor) out of the world.

< /p >

< p > October 1997, Sun Deliang's China chemical network was born. This is the first vertical professional website in China.

As the first person to eat crabs, Sun Deliang and China Chemical Network gained numerous media attention and successfully landed on A shares in December 15, 2006.

Now, China chemical network has become the first website opened by many domestic chemical enterprises employees to work, and its importance is self-evident.

Moreover, China chemical network once accounted for 84.23% of the total net business treasure.

< /p >

< p > start again two times, start up business < /p >

< p > 15 years of entrepreneurship. In a sense, Sun Deliang is "lonely".

He seldom takes part in all kinds of activities. He seldom invigorates the company with external force and seldom sets foot in other industries other than e-commerce.

< /p >

< p > however, not long ago, he had always been low-key in the media.

This time, he helped himself to a new project for his two venture.

In the age of no doubt, Sun Deliang, the Chinese Internet industry's weird man, embarks on his two venture to find second surfing.

After creating the business model of "small portal + alliance", Sun Deliang began to comb every link in the whole chain. What he wanted to do was to maintain the independence of small websites and build a large platform based on this.

"I have a big game in cloth.

I hope to integrate the upstream and downstream of the industrial chain and connect the demand side with the supplier to provide a free platform.

Sun Deliang has high hopes for his two venture.

For this "big game", Sun Deliang spent 50 million yuan in Ningbo this year to open up Zhejiang net Sheng commodity Limited company, and invested 1 hundred million to launch guarantee platform and trading platform.

He sighed, "the two venture started to spend all the money that was put on the market that year."

< /p >

Compared with other entrepreneurs, Sun Deliang seems less agitative and passionate than P, but he is better at observing, analyzing and summarizing his computer background.

Keen insight is a powerful condition for his entrepreneurship.

For example, news broadcast is a must see program of Sun Deliang every day. Many of the strategic inspiration of net Sheng business treasure originates from this program.

< /p >

< p > dialogue, hang Shang, < /p >

< p > the two venture is for some people to be a stimulant for life and another peak. For some people, it may be a "fight against the storm". But no matter what the reason is, people usually have more expectations for the next scene because of their success.

As the industry recognized as "China's first B2B business people," Sun Deliang's body has gathered more expectations.

< /p >

Why did P choose to start his second venture in the near future? Sun smiled. "At the end of 2006, it was listed on A shares, turning the online business treasure into the" small strong ".

I call it small and strong because it is not large, but it is strong, called Xiaoqiang.

I hope that when we succeed in a business of nine years and two times, we can become a strong and strong company. This is our goal.

< /p >

What is the standard of "P > Xiaoqiang and Daqiang? Seeing reporters taking the comparison of Ali group, Sun Deliang repeatedly waved his hand:" everything needs to grasp a degree. "

Ali is not strong at present, but rather strong.

That would be very tiring, not the goal I want. "

< /p >

< p > because it is a listed company, Sun Deliang can not disclose too many details about his two venture.

But he said that a big deal is being held, which will open up the three major strategies of the company's B2B strategy, data strategy and trading strategy.

"If we can promote the development of the industry together and make the industry bigger, it will be more meaningful than my success."

Obviously, he enjoyed the second new passion of starting a business.

< /p >

< p > "the first challenge of the two venture is how to clear up the burden of the past and adjust ourselves first."

Sun Deliang will do subtraction for himself, calm and open mind is more conducive to the two undertaking.

If the desire of sun de Liang, the first venture in 1997, is to achieve a self actualization, "earn fifty thousand or sixty thousand a year and buy a wife in beautiful Hangzhou", then the goal of the two venture is "my existence can bring happiness to all people or people in the company."

In the hallway outside his office, there is a big word "let more people live a better life".

And this is exactly one of the business culture of the net Sheng business treasure.

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< p > he stressed that on the way to the two venture, "our team has been working hard and we have not ceased to struggle."

But when he finished his surfing, he was ready to retire.

< /p >

Sun Deliang P is definitely a special presence in the domestic Internet industry.

< /p >

< p > on the one hand, as a native child in Xiaoshan, Hangzhou, he has no famous school education background, no background of returnees, and started a business in a dilapidated house surrounded by rubbish dumps. It took only nine years to create the A stock myth of "China's Internet first share".

< /p >

< p > on the other hand, despite the billions of businesses, Sun Deliang was still low-key and thrifty.

On the day of the interview, the casual shoes on his feet were scouring up at a booth on the mother-in-law's house one night, and spent more than 100 yuan. The suit on him was not a famous brand, and the price was only a few hundred yuan, and it lasted for several years.

A staff member close to Sun Deliang broke the news that his most expensive clothes were a suit bought in 2006 when he listed the bell for A shares in the Shang Sheng business treasure, when the price was two thousand or three thousand yuan.

"After so many years, Sun Zong will wear the suit again and again on some important occasions."

Some people may find it strange when they hear this, but I think in this era of materialism, the "hardworking and thrifty" style revealed from the bones is the most admirable quality of a solid and enterpriser.

< /p >

At P, Sun Deliang is a very friendly entrepreneur.

Although he rarely appears in the media, he will come to the scene early every time. He will exchange with reporters voluntarily, and he will occasionally pull home a few words.

So, on the day of the interview, when we saw our photographer at the door of the office, Sun Deliang immediately suspended the communication between him and me, warmly greeted the elder brother of photography, and even moved a chair in person to ask him to sit down.

< /p >

< p > Sun Deliang is also an entrepreneur who is accustomed to practising himself.

Although you are the helm of the company, Sun Deliang still works at 8 o'clock every day, and works at 6 o'clock, and more than 10 years as a day.

Because of his busy work, the farthest place he has travelled so far to stop his family is Hongkong.

< /p >

< p > I really feel that the ten years of the steady development of net Sheng business treasure is inseparable from the efforts and hardships of the staff, and it is inseparable from Sun Deliang's many excellent qualities.

< /p >

< p > some people say that Sun Deliang's ideals and wisdom are written in his bones.

Obviously, the two venture is moving forward step by step in the ideal state.

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