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Cao Yulin: Classmates, "3 People" Open Up The Future Of Azona Clothing.

2013/5/22 8:26:00 20

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"you can't find the word" azona "in the dictionary. It was created by us. Azona represents our pursuit of no borders, no time, no age, forever trend and fashion. 
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 azona women are those who have an independent character, like innovation, stimulation and adventure. They are dedicated to work, have strict positioning and requirements for themselves, and are confident of facing the pressure from workplace and life. 
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 11 years ago, a brand clothing store brought people a refreshing feeling on the East Fourth North Street in Beijing. Since then, a brand named azona has been stationed in the hearts of many women and has been following it throughout the year, enjoying its pleasant surprise in change. 
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 when I was 19 years old. When I reached out for the first time to touch elegance on the azona hanger, I never dared to think that Cao Yu Lin, one of the creators of the brand, was only 23 years old. A boy who was only 4 years older than me was already working hard to accumulate his lifelong career and was creating his own brilliance. In the past 11 years, azona has gone deep into women's heart and has become the best choice for OFFICE LADY dress. 
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 3 times: a boss, a secretary, an elder, .
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Cao Yulin, who grew up in Macao, has 1/2's Burma ancestry. It is difficult to analyze him by his indifferent appearance. He is a smart businessman. To tell the truth, he seems more suited to his first job, a bank practitioner. Youth always hated constant stability, and so did Cao Yulin. He soon got rid of the heavy work atmosphere and joined a Private Companies with only one boss and a secretary. 
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 the boss is a classmate and a good friend. The Secretary's task is to deal with internal affairs and writing work. To be honest, the company of 3 people can only be said to be a small group of people who want to do something. Finding challenges and opportunities is a career pursued by young people. At that time, the clothing chain store was a big blank in the mainland market. The apple that runs the denim dress was unique, and there were few brands of women's garments. The 3 company's first decision is to create a brand, train it, and let it open up in the mainland market as soon as possible. 
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, so there was azona, and at the end of 1993 officially launched the brand operation. As Cao Yulin said, you can't find its meaning in the dictionary. It is the appeal of clothing itself. It also contains the beautiful yearning that the company hopes to root and expand rapidly in the domestic market -- east, South, West and North. Every city has its loyal fans. Every fashion, fine city woman's wardrobe should have at least one azona. 
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 avoiding reality: developing the northern market by brand, 
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 Cao Yulin said that the original choice of Beijing was because South market was relatively saturated and it was not easy to find a place. Beijing's urban development is obvious to all, and the image of Beijing's broader and wider atmosphere is more consistent with the azona brand. The development of space seems to be contrary to the operation of the brand at that time, but now it seems to conform to the trend. This is the key to azona's success. 
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 in the "3 person" era, Cao Yulin is the company's golden oil, hanging the title of the manager of the market development department, doing all the work of planning products, design, store decoration, ordering, operation, and formulating market development plans. In those days, he was very energetic, and he traveled through the air trapeze between Beijing and Hongkong. In numerous market research, a large amount of information feedback made azona more and more suitable for the needs of the masses of women. He said that in the market east of North China, European style design is more sought after. Contrasting colors, slightly overhanging designs, highlighting lines and good crafts will all be favored. It is said that opportunity favors those who are prepared, but opportunities are more likely to take the initiative to find and manage them. 
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The growth of azona is also the growth of Cao Yulin. When customers go shopping has evolved from demand to leisure and entertainment activities. How to let shops reflect the reasons for leisure shopping, it is necessary to reflect the essence of design from all the details, and become a hard nut to crack every day. At present, the A02 lifestyle living room, designed by them in Hongkong, interprets the concept of fine life from different angles. From clothing to household products, every accessory in the shop has its own characteristics of creativity and appreciation. The flagship store in all directions accurately conveys the definition of a brand to every node, and Cao, who regularly participates in foreign exhibitions, has become a very sophisticated buyer of fashion. 
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 downturn: firmly believe that the future is beautiful. 
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 success likes to joke with people who chase them, just like a lover who has no sense of security. He always tries to figure out if he wants to have it enough. Cao Yulin said that azona is also rising and falling today. In 1997, the famous azona began to expand too much, but backstage support was not strong enough. At the same time, the clothing industry keeps up with the trend of the industry giants every year. But this time, azona has put the wrong theme on the wrong side. So, in the whole year, the azona product design concept completely overturned the original style and positioning. "At that time, many loyal customers walked into the shop and were shocked. Many of the goods that were not in conformity with their age structure were displayed on the rack. It felt like a coffee lover. They entered the familiar cafe but found that they had a regional recognition for selling milk tea. The price we paid for it was that they did not recognize our products in the front, causing a lot of backlog, and many people no longer came into our store. They felt that they could no longer find their favorite clothes." Cao Yulin is not a flurried person, but the smooth start and the huge market pressure will cause great discomfort. 
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 "things in this period can not be changed. We can only solve the inventory and goods by means of promotion, and analyze the causes of failure with the designers, and try to avoid such incidents again in the next year's shipment. In the past second years, our style has returned to the original expression style. I always have enough confidence in myself. In the direction, efforts will have consequences and persist in going through a downturn, and your future will be wonderful. 
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Families with less than P > azona: never ignore partners' /p >
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Cao Yulin, 34, has been married for 7 years, and has a 6 year old boy who is definitely a early married man in this society. Perhaps it is precisely because of the women's clothing that the perception of his career makes him know more about women than men do, and thus respects women more. Before returning to Beijing and Hongkong, he always felt that he had not enough support and care for his family. He was very sorry. Now he put his family in Beijing, and his wife was a full-time housewife. Asked whether he and his wife would be estranged from different circles because of their different life circles. He shook his head repeatedly. "Well developed career depends entirely on family stability, which is the foundation for men and the driving force for success. When I came back to my family, I completely relaxed when I closed the door. I would cultivate common interests with my wife and create new topics. Feelings always need new stimulation. When we are bored, we will travel to London, Paris and see the world. I will join my wife's circle of life and regard her friends as my own friends. 
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 he said that there are several important days in a year that we must give gifts to our wives -- Valentine's day, wedding anniversary and birthday. "Never be able to ignore her and forget her existence for a long time together. Women want to be valued, and ignore the feelings of their wives.