Xu Liling'S Fashion View -- Creating A Unique Style Of Fashion Creation

< p > the scale of the cultural and creative industries can be large enough to reach the state and the small to the individual. It is a temperature industry and a unique industry. It shows the original story and competitiveness of the land.

From architecture, fashion, film and television to the catering industry, creative talents can be seen everywhere in Taiwan. These talents are the best marketing carriers for the creative industries. The power of learning and literature creation created by Xu Liling is raising the awareness of Taiwan literary creation through the power of learning.

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< p > Xu Liling, an expert in aesthetics in Taiwan and a founder of creative arts and culture, is a good player with more than 30 years of experience in department store operations and brand consultancy.

In 80s, she ran ZTE's department store in the face of the strong pressure of Japanese department stores. Under the leadership of Chung Hsing department store, ZTE went out of a way to become a high-end department store with Taiwanese people running their own style and local fashion style.

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< p > Xu Liling put many years of experience in department stores and fashion related industries in the operation of "learning literature and creative industry". Under her dream, she gained more and more recognition and support from peers. So they were able to teach many famous lecturers here: Japanese Decorating Designer Sugiura Yasuhira, Grammy prize winning album cover designer Xiao Qingyang, if red dot award Japanese industrial designer Fukazawa Naohito, Taiwan industrial designer Xie Rongya, and Oscar prize's stage design.

Science has broaden the field of literature and creative industries. Visual arts, performing arts, cultural performances, crafts, publishing, digital content and applications, movies, radio and television, Internet, advertising, industrial design, visual communication design, interior design, fashion life, architectural space design and Exhibition competition are all concerned and supported.

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< p > learning art background, and cultivating a number of domestic designers such as Wen Qingzhu, Chen Jimin and others, Xu Liling, has always had a deep concern for the aesthetic and fashion industry, because in her literary creation industry, fashion is a very important energy.

Xu Liling said: "fashion is the attitude of life, it is about the whole picture of life. For example, the Japanese pop Association founded in 80s, gave me the first prize winner of the overseas award of the first Creative Award, the eighth to the Yilan Arts Center, the tenth to Acer computer company, and the fourteenth to the artist Zhu Ming and the twenty-first to Zhan Jialong, the ecological researcher who promoted the butterfly overwintering national road.

You can see that the award winners are presented in different times, representing the issues of concern to the society at that time. The standards will not only be confined to the fashion industry, but will be more important to improve the overall life of the people, regardless of the improvement in design, art or ecological conservation.

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< p > most people in Taiwan define the fashion very narrowly. Most people in Taiwan have erroneous interpretation of it and lack of basic knowledge. They always think fashion is luxury, luxury goods and international brands in boutiques, even negative images.

"But fashion brands bring people the best quality materials, the most exquisite handicrafts and the most original design spirit and inspiration.

So we should cherish them very much, "Xu Liling said.

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< p > "but I am more concerned about whether the brand has introspection and wants to make a better contribution to the overall life of the people, such as the concern for the environment, the use of environmentally-friendly materials, or how to reduce the number of pportation and reduce the carbon footprint.

I am glad to find that in fact, many of these top quality products are starting to focus on saving the planet, so Lu Besson's environmental films will be sponsored exclusively by Gucci's parent company PPR group.

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< p > a lot of people would think that Taiwan's clothing design is difficult to break through the narrow market dilemma, but it is not true, but Taiwan's clothing design has not been much breakthroughs. There is a very important problem, that is, we can not get the support from the upstream manufacturers.

Xu Liling said, "this is a very fatal point. It has existed since I was young as a fashion designer, and has not improved until now."

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"P" because as a designer, always want to use exclusive special color, cloth and accessories, accessories, and so on, but each time the design come out, to the upstream manufacturer, it must be the answer: "your quantity order is too small, this is the material I export to the United States, you choose a selection here! The color is only these, you can not produce a small quantity for you."

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< p > "the color, texture and thickness of the material have also been changed, and the accessories have been changed. Is it a designer? Issey Miyake has three textile factories in Japan supporting him to produce the special cloth he wants, so his cloth needs not be too complicated to design, and is still touring around the world like art."

She said.

"Don't just talk about Taiwan. The strength of Asia as a whole lies in the use of cultural colors.

Of all the design elements, color is the main element that makes global merchandise mix and brand continuous purchase.

It is also the first choice among consumers in all design elements, and it is also an important medium for conveying style. "

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Less than P, of course, it does not mean that clothing design must achieve that scale and fame. People who want to take this road do not necessarily have to bring their achievements to the table.

Because some of these designers were immigrants earlier. They had the advantage of geographical location and cultural language. It was easier to get into the international fashion core circles than those stationed in Taiwan.

"But who says the brand must be bigger, you can also be small, fine and unique, but the key is whether you have found out your unique style, accurately grasped your customer group, and determined that your guests need your creation very much in their lifestyle, so that a brand can operate in the long run."

She explained.

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< p > but no matter whether the brand is bigger or bigger, or to maintain the excellence and uniqueness, for the fashion design industry, Xu Liling finally managed to bypass the symptom node she observed: "there are still Shanzhai problems in mainland China, so their original competitiveness is not enough. Once this concept is changed, the chances of Taiwan will be even more difficult."

Therefore, the top priority of the garment design industry is that the government should attach great importance to the cross border value added and brand building capabilities of the fashion industry with other industries, and encourage the cooperation between the upper and lower reaches of the fashion apparel industry. The upstream manufacturers are concerned about the needs of young designers, and can help, identify and help them develop new fabrics and accessories, and the competitiveness of our fashion design industry will come out.

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