Luxury Stores In Department Stores Aim At Shopping Card Consumers
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201305/22/20130522012510_sj.JPG "/" < < > >
< p > < < a href= > http://sjfzxm.com/news/index_h.asp > > GUCCI > /a is coming near the peace Exhibition Center.
Since last month, the Century Lianhua shopping mall, located at the junction of Dongxin road and Shaoxing in Hangzhou, has been wrapped up by the huge construction cloth and aroused many people's curiosity.
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The rumor of < p > soon became a reality.
It's a counter attack to sell luxury goods in supermarkets that sell daily necessities.
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< p > May 16th, the reporter confirmed the news from the Lianhua shopping mall in the century. The supermarket opened a luxury counter, which has been firmly established and is scheduled to open on Saturday.
These luxury brands come in quite a lot, including 7 brands, including Gucci, Prada, Armani and other famous brands.
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< p > "we spent a lot of money asking them to enter, no less than" a > Hangzhou < /a > building at the beginning of the introduction of LV.
Lianhua peaceful shopping city of the century said.
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< p > in the impression of Hangzhou people, speaking of names such as Gucci, Prada and Armani, they will naturally think of Hangzhou Tower and the Mixc.
Will consumers feel uncomfortable when buying "a href=" http://sjfzxm.com/news/index_h.asp "luxury" /a in supermarkets? "/p >
The first response of Miss p to Miss Wang is: "at the beginning, it may be a little out of tune, and still depends on the environment and goods."
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In terms of environment, in order to greet this distinguished guest, the peace shopping mall took more than a month to decorate, and the hardware and software were able to keep up with P.
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< p > as for goods, Lianhua Chinese businessman group told reporters that these luxury brands are operated by the group themselves, ensuring that they are genuine products.
The 7 brands occupy an area of more than 1000 square meters. Although the storefront is not large, the time of new products will be synchronized with the large shopping cities such as Hangzhou Tower and the Mixc.
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< p > another good news is that consumers can use the consumption card of Century Lianhua for credit card consumption.
This is a great way to get people together. Century Lianhua consumer card is the most popular consumer card in Hangzhou city.
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< p > > "luxury shopping mall in peace shopping city" may increase its consumers' audience and attract more high-end people to the consumption of peaceful shopping city.
People in Lianhua peaceful shopping city in the 21st century said their location is a community shopping center, and the department stores and restaurants are equal to supermarkets, rather than simple supermarkets.
It is understood that the business area of peace shopping mall is more than 40 thousand square meters, which is the largest store in the country.
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< p > introducing luxury goods is the first time of Century Lianhua, and it is also a new attempt of the national supermarket format.
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< p > for this, insiders say that high-end luxury brands enter peaceful Shopping City, which is a challenge for a shopping mall started by a supermarket.
However, in the current Hangzhou business circles keen to create a "city" campaign environment, Rudong has the Mixc, West impression city, Century Lianhua peace shopping center layout of the city center, but also a good try.
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