Famous Chinese Fashion Designer: Xie Feng

Xie Feng: Giffen builds Chinese brand with international vision

As for the design inspiration of the "door" series, there is a saying: one day Xie Feng accompanied an Italian friend to the Forbidden City. He and his Italian friends were deeply attracted by those ancient doors. Later, Xie Feng applied the inspiration from the gate of the Forbidden City to fashion design. In the series of "doors" of Giffen brand, you can see some decorative details and square outlines of door studs. And the most distinctive things with Chinese characteristics are pure Chinese made silk and linen fabrics.

"Only from the height of a nation can we see the whole picture of a nation. Many of us think that pure traditional Chinese design elements, put in the context of the international fashion circle, may not be understood by others, which requires us to adjust the design language. " Xie Feng, who has many years of overseas work experience, highly praises Ang Lee's perspective on the eastern and Western cultures: "I agree with Ang Lee's approach. It is easier to be accepted to interpret Chinese emotions with an international perspective."

Therefore, Xie Feng is willing to build Giffen into a brand with Oriental feelings. However, after Xie Feng's design, Giffen has got rid of the rigid national symbols and replaced it with international aesthetic standards. Xie Feng hopes to use international language to interpret Chinese style.

With the rapid development of fashion industry in China, the mass media pay more and more attention to it. The major TV stations are planning to get a share in the fashion field. In order to make up for the lack of their own resources and experience, the fashion magazines with high market share have become their best partners. The Fashion TV programs swarmed in will be designed with the time Most of these programs point to designer talent shows. Their implementation is bound to let more people understand the fashion industry and the profession of fashion designer, but at the same time, they are also faced with various risks, especially the entertainment selection form and the interest driving behind it, which makes the final result authoritative or not.

As one of the representatives of China on the Paris haute couture week, fashion designer Xie Feng is regarded as a landmark figure of Chinese fashion designers. His growth background is exactly the development process of China's fashion industry after the reform and opening up. In the designer talent show "talent loves beauty", he appeared as a professional judge.

Chinese consumption drives Chinese design

With the continuous development of Chinese fashion designers on the international stage, people are full of hope that Chinese fashion designers will have a place in the world fashion. Is the era of Chinese design coming?

As far as the development of China's fashion industry is concerned, it's not possible that Xie's efforts to enter the field of China's fashion industry in a short period of time is not decided by the fact that the development of China's fashion brands can not be decided by the efforts of a Chinese fashion designer in a week or two To let the world understand Chinese culture needs a process of acceptance. It is true that many people are eagerly looking forward to Chinese fashion going to the world, but to be honest, I was not very confident before. But a few days ago, I met a famous fund manager in the United States. He told me that they had done a survey. The results showed that China has accounted for 26% of the global luxury consumption, which is the same as that of the United States. Japan, which has 16% of the share, ranks third. They made a bold prediction on the result that China will become the world's fashion in 5-10 years Consumer center.

This means that in the next 5-10 years, China is likely to have more than one international fashion designer. " This statement seems arrogant, but it is very likely. After all, the rules of the world's fashion industry are different from those of the past. The era when fashion designers dominate brands is gone. Today's fact is that no matter how famous fashion designers are, they can't get rid of the control of behind the scenes consortia. To be sure, if China becomes a big luxury consumer in the world, those consortia will not miss the opportunity to create Chinese fashion designers. At that time, the "talent show" is the best time for Chinese fashion designers to show their skills.