Yang Shengjun, Chairman Of OPPLE Group, Is A Crazy Entrepreneur.

From the wholesale and retail business of clothing, sporting goods, to the well-known software companies with independent intellectual property rights and to the e-commerce platform of sports industry, Yang Shengjun has been challenging himself and creating a huge commercial empire.

Yang Shengjun, born in 60s, is an aggressive IT business elite.

The sports professional graduated from Zhejiang Province, which has been running sports goods and clothing retail for more than 10 years. Even seven years ago, he knew nothing about computers, let alone the recognition of the Internet.

When engaging in sporting goods and clothing retailing business, it is found that the trend of management informationization in retail industry is developing rapidly, and resolutely striding into IT's completely unfamiliar industry.

From then on, it was impossible to get rid of it. Through seven years of hard work, he said in his own words, "I am mature and steady after 60, and have passion and dream after 80". Perhaps because of this special combination, there are "OPPLE software", "dazzling net" and "showing off discount city".

The first entrepreneurial dream came from being a ten thousand yuan household. When he talked about Yang's first venture, he talked about the 360 degree shift from gym instructor to software company. In the face of our big eyes, Yang smiled and talked about his legendary experience: to be honest, after graduating from high school, he chose to go to university, so that he could jump out of the countryside and get away from the days of facing the loess.

Three times took part in the college entrance examination and three failed.

Because it is a sports major, the score of cultural examination will be lower, but every time the college entrance examination fails, it will fail because of its cultural achievements.

In order to realize my dream of entering the University, I participated in the three repetition.

Because of many years of athletes' career, the poor cultural background has become a bottleneck for me to take part in the college entrance examination.

I watched my classmates go to college one by one, and I always felt lonely.

But I am not resigned to it!

I have always believed that fate needs its own efforts to change, and I will never be a worthless person.

In 85 years, I embarked on the fourth college entrance examination.

At that time, the score just reached the score line, and finally entered Hangzhou University as a professional PE student.

My dream of university has come true.

After graduating from university 87 years ago, he was assigned to a rural middle school as a physical education teacher.

At that time, many people were envious of the fact that a person from the countryside could be assigned to the township as a teacher.

However, the tide of reform and opening up has always touched my restless heart.

I remember that the most I heard was "10000 yuan household".

At that time, there was a report that "rabbit farming rabbit has become 10000 yuan a year". It touched me deeply.

Think of your monthly salary of only 76 yuan. If you want to become a million yuan, even if you don't spend it, you have to accumulate for 11 years.

I realized that money can not be saved by saving money.

My first life choice was 89 years from a sports teacher to a business in the sea (a sporting goods store in a County near Zhejiang). If I hadn't gone to sea for the first time, I might not have come to Shanghai. I spent 12 years in the first pformation to the second venture.

The second venture came from a simple idea. The second turning point in Yang's life was the pition from making clothes and sporting goods to opening software company in August 2001 (Shanghai lucky bird Software Technology Co., Ltd.).

After twelve years of clothing retailing, at last, there were small achievements and large scale problems, but when the company was small, they could take care of them. There were more and more problems in the company: they were worried about buying goods, and they couldn't buy goods in good time. They sold a lot of goods that were not sold well. Later, the shop was anxious to get the goods. When the goods came in, it was too late to check them, and then they hurried into the store. Later, the shop came to rush the goods again; the sale was worried: I came in so much, how much money was sold, and how much money was sold, and which store sold well, which store sold well, and which store did not sell well, did the salesperson sell it with all their heart?

The stock is in a mess: the better the sale, the more inventory, the lower the sales promotion, but there is still a lot of goods that can not be sold.

Every day I am very busy and dizzy. I walk home with my tired body every day. Yang always thinks of using computers to help himself manage so many goods and so many shops.

So Yang began to contact the software, but there were two systems, many clothes distribution industry problems still can not be solved, management loopholes and worries still exist, so he thought of developing a suit of software products.

It's hard to do well. When Yang talked about this idea with a friend who made software, the friend was surprised. He knew Yang's computer level at that time, even the computer was not good enough to operate, but also developed software.

So the friend said with difficulty that it is difficult to open a software company and how difficult it is to develop a set of products.

But anyway, how do you know that Yang is a bull with a temper. He must make up his mind to do something.

So he started his second venture.

Yang's software company has been set up. Not only has its own company been used, but also the famous Brand Company, including seven wolves, MIZUNO, Adidas, Nike, Anta, Qi Qi, Hao Jian and Hu Du, have seen this system and promoted it in their respective branches. The promotion and application of famous brands at home and abroad in the national distribution organization has made this software company successful. It is now the leading management software company in the clothing industry -- OPPLE software.

Yang always succeeded. He was not only satisfied with his own application, but he found that he was not the business he wanted to do before. Clothing management software was his real career destination.

Yang was happy, and a simple idea made Yang find his career direction. From then on, the road went farther and farther away.

The third venture is a firm and unfailing dream. In 2006, when Yang Chun was developing vigorously in OPPLE software, he discovered a new business opportunity -- electronic commerce. He thought it must be the third important choice in his life.

However, no matter how he chooses, he has never been away from his old sports business.

If I hadn't chosen to do software, I wouldn't have realized so many excellent friends, partners and colleagues from all over the country.

During this period, we have a large number of sports industry enterprises using our software system. Because of deeper understanding and accumulation of sports industry demand and resources, in order to provide a deeper level of services to sports goods companies, I now want to cut into the professional sports industry e-commerce project, the project name is "www.21goo.com", to create the most distinctive sports leisure, fashion and entertainment business platform, fully integrate more meaningful sports information resources, to provide our users with more personalized, personalized professional services.

What we pay more attention to is the depth of the industry. Our trademark is composed of 9 squares, and 9 grids have 9 distinct colors. The name is dazzling net. The meaning of the dazzling is composed of 9 homophones, dazzling colors, dazzling brands and dazzling culture.

Our slogan is: give sports a little color.

Sports are sports, sports are not only sports, sports are leisure, sports can also be fashion, sports can also be entertainment.

With the operation of dazzling network, Yang always found that if we want to make our e-commerce platform prosperous, we must solve the problem of the source of goods and business of customers on the platform, and at the same time, we should also satisfy customers' consumer sense of "good quality and low price".

Yang integrated the resources accumulated by Garment Retailing, OPPLE software and Daxing body net for many years, and made a new company, showing the sports member discount city. It is to build the largest domestic brand clothing inventory cleaning and resource integration platform.

Many famous international brands accumulate a large amount of stock every year. They are all having a headache for cleaning up stocks. Many fashion retailers want to run international brands because their threshold is too high to stop.

So, "Sports Club discount city" is a trading platform for inventories and retailers, which not only solves the inventory problem of brand agents, but also solves the problem of retailers' supply.

At the same time, "dazzle net" has raised an online trading platform for inventories and retailers, and has also provided an online retail platform for retailers.

The sports club discount city is not open to retail customers. It is open to members only. It provides strong support and guarantee for the cooperative members of the whole country with good product quality, strong supply of goods, sole market price and original business mode. 100% of the return mode reduces the risk of cooperative members to a minimum.

Providing reemployment support for retired athletes and disabled athletes, and accomplishments of professional incubators that pform retired athletes from "sports people" to "social people". This significant social significance explains chairman Yang Shengjun's concern for sports people and the focus on sports industry market.

The story of a sports member discount City, which will start in July 13, 2008, will surely take the lead in the Chinese sports market. Before the press release, the first symposium of Hyun net and Hyun city has been successfully held, and the participants have broken through 150 people.

The first order will be held. It is said that the retailer with orders has exceeded 100, and it is expected that the turnover will exceed 100 million.

The revelation of the three venture: when it comes to the third venture, Yang also can't help sighing: "I often hear some older people sigh," Alas, I am old, and it is impossible to start a business now. "

Age seems to be a "barrier" for successful entrepreneurship in many people's minds.

When the age is large, it becomes the cabbage on the lower shelf. If someone picks up, it will be "Amitabha".

Is it a matter for young people to start a business?

Of course I deny it!

Americans have a new motto: 50 is the golden opportunity to start a business.

The reason is that a 50 year old person has more profound recognition ability and rich experience. He will not be fooled easily in business, and he will not be very hot headed and blind business.

I think it makes sense.

Of course, I do not deny that young can not start a business successfully.

Please go into the shopping malls to see the sales potential of MaryKay counters.

In 1963, in a 46 square meter store in Dallas, 45 year old Melinka Eisch founded MaryKay cosmetics company with half a savings of 5000 dollars. Now 40 years later, MaryKay has become an international group with branches in 33 countries and regions in the world, and sales volume reached 3 billion US dollars in 2002.

Colonel Saunders, founder of Kentucky Fried Chicken, is a 65 year old man.

At the age of 65, Saunders was down and out. He thought of changing a dilemma by using a secret recipe of fried chicken handed down by his grandmother, and was looking for a restaurant owner to cooperate with him.

But in the whole 2 years, he experienced 1009 refuses and taunts. However, for the 1010th time, he finally succeeded. From then on, KFC went to every country in the world.

Chongqing Lifan, you must be new.

At the age of 53, Yin Mingshan, chairman of Lifan holding company, decided to start his own motorcycle business despite the opposition of his friends and relatives.

In 2005, Lifan Group achieved sales revenue of 7 billion 320 million yuan.

Saunders, 65, did not give up her business because he was already an old man. The 45 year old MaryKay was not willing to be mediocre because he was already a middle-aged woman. Yin Mingshan, 53, did not have "Amitabha" because of her age.

With their firm belief, they have successfully opened the door to entrepreneurship and created the second spring of their careers in the fierce market competition.

20 years old business is young, 30 years old business depends on strength. After 40 years of age, entrepreneurs are based on experience and experience.

In the United States, 5 million 600 thousand of people over 50 years old are independent bosses.