Focusing On Chinese Shoe Companies: Difficulties In The First Half Of The Year

At the beginning of January, the new labor law brought great shock. Some people said that the new labor contract law was "the first snow in 2008" for some enterprises. However, some people found business opportunities, and the labor dispatch companies sprang up like mushrooms, because there was a large number of enterprises' attitude of "not asking for everything but using it".

At the end of 2007, the new labor law became a scapegoat for thousands of shoe enterprises in Dongguan at the end of the year of 2007.

Dongguan, known as the "world shoe capital", is naturally linked to the promulgation and implementation of the new labor law with the successive closure of shoe factories at the end of the year.

There are even media reports that the new labor law is the last straw to crush camels, and the "world shoe capital" will also be erased from Dongguan's head.

In the shoe factory of Dongguan, there are also business owners, or intentionally or unintentionally, the failure of the enterprise and the new labor law.

But they did not directly affirm that there is a causal relationship between the failure of enterprises and the new labor law.

In fact, the collapse of many shoe factories in Guangdong reflects the existence and development of labor-intensive, low tech foundry enterprises, and the inevitable rule of decline.

The fact is that the price of raw materials has gone up, and the EU's anti-dumping and meager foundry fees have already reduced them to no room for survival.

The new labor law is not necessarily the straw that killed camels, but it is an ultimatum to urge enterprises to upgrade.

The promulgation and implementation of the new labor law seems to tell people that the progress of society is not always full of flowers, but has pains of growing up and pains of pformation.

In the new law, the general view is that, in the long run, only those low profit enterprises will be eliminated, the employment will be standardized, the workers' income will really increase and the labor relations can be truly harmonious. At the same time, the survival of the fittest will be accelerated and the industrial upgrading will be promoted faster.

In the face of the positive adjustment and negative evasion of labor law, the new labor contract law, which was implemented in January 1st, broke the traditional labor employment relationship and broke the balance of the market.

Some enterprises say that "the new labor contract law brings the cost increase, the product raises the price", also has the enterprise to shift the staff to the labor dispatch company -- as more and more people and the enterprise are involved, a cost pfer chain is forming.

Many enterprises will take various measures to circumvent some of the provisions of the new labor contract law.

For example, in accordance with the new standard, employees' salaries can be improved, so enterprises will increase the intensity and workload of employees and abolish the salary which originally belonged to the employees' welfare and then be put into the wages in batches.

In addition, some enterprises evade the system of permanent staff after ten years, and sign short term contracts with employees or avoid contracts after a certain period of time.

Therefore, in this game, enterprises and employees are not the ultimate winners, and the interests of both sides will be more or less damaged.

In February, the footwear industry was competing for 2008 years. People say that the 08 Olympic Games is an unprecedented feast for Chinese businessmen, which is undoubtedly a rare gluttonous in the sporting goods industry.

No wonder even insiders predict that the 08 Olympic Games will be another spring for the sporting goods industry.

The implication is that it seems that the splendid industry and splendid industry are just around the corner.

The Olympic Games have not yet seen the bloody smell of the market. However, the 08 Olympic Games is an opportunity or a watershed for the domestic sporting goods industry.

Whoever wins in this competition will laugh at the end. On the contrary, whoever fails to grasp this opportunity and lose in this reel will lose the ticket for this feast.

When the 08 Olympic Games craze recedes, enterprises will face more difficult situation.

Since the successful Olympic bid, the domestic sports brands have been vigorously promoted, fighting hard and preparing for battle.

In the recent years, Anta sports enterprises in Fujian have made remarkable progress in recent years.

The Jinjiang plate acted quickly. Anta sponsored the table tennis tournament, the ten sports meet, and even sponsored CBA to continue until 2012, breaking the international brand monopoly of the top domestic competition pattern.

The Chinese and American basketball confrontations, sponsored by Yao Ming, Kobe, and other five stars, are making great efforts to highlight the brand line of professional sports.

Philharmonic sponsored the 2006 National E-sports games, looking forward to seizing this event and becoming a potential opportunity for the 2008 Beijing Olympic Games.

PEAK is sponsoring the Europa League and becoming a sponsor of the Houston rockets.

361 degrees and CCTV 5 sets together to create "entertainment basketball"...

And so on.

Wenzhou plate is not far behind. China's largest private shoe industry group and Beijing Olympic leather supplier AOKANG group "alliance" Germany World Cup champion shoe supplier Wanli Wei.

The move also helped to win the war of two and 00 Olympic Games in the year of the 00 and eight Olympic Games.

In 2001, Kangnai opened its first overseas store to Paris. At present, Kangnai has 120 overseas stores, and its average price of leather shoes is 70 euros. Kangnai brand has entered the mainstream business circle outside China.

Augustus shoes and Japan's third largest footwear importer, HUSKY Co., Ltd. jointly develops antibacterial shoes.

More and more Wenzhou shoe enterprises are trying to integrate themselves into the international industrial chain as soon as possible.

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2008 Olympic Games, we are full of expectation for Chinese shoe enterprises.

In March, there are many varieties and common development. This is a rapidly changing era: customers' needs are constantly changing, they pursue individuality, and prefer products with short life cycle and fast updating.

In the book "time rivalry", Regis McKenna referred to customers in the new era as "never satisfied" customers.

Not only do they have more demands, they are also more likely to change their minds, and their progress in life and the increase in their choice opportunities make them less and less satisfied.

To cope with this change, the only strategy for enterprises is to react quickly.

Although Dongguan shoe giant Huajian group has set up a new production line in Vietnam and Jiangxi, but they say frankly, because Vietnam's shoe making facilities are far inferior to the Pearl River Delta, many raw materials need to be supplied from Guangdong side, and Vietnam's production base has not been reduced. The main reason is to avoid trade friction in Jiangxi.

Ganzhou also has some raw materials or accessories to be supplied from Guangdong, and Guangdong's logistics is developed. The shoes produced in Jiangxi are mainly exported to Guangdong for export overseas.

At present, Hua Jian is trying to extend the high profit R & D, brand design and sales in the industrial chain, and invest 40 million to 50 million yuan to build a world shoe (Asia) headquarters base in Dongguan Houjie, and locate the base as the Asian headquarters of R & D, trade, brand hatching and logistics, and develop new materials, new products and new market.

Most of the enterprises' relocation mode is undoubtedly conducive to the pformation and upgrading of the Pearl River delta industry, and is conducive to the development of high-end service industry and high-end manufacturing industry.

"But to a certain extent, this can only be a start. The major cities in the Pearl River Delta must seize the opportunity of the model, strengthen the existing talents, logistics and market advantages, attract more high value-added services and manufacturing industries, and prevent the real large-scale relocation."

Some experts are cautiously optimistic about this.

The United States IMG and shoes Jinjiang collude with the development of sports industry. IMG, the world's largest sports, entertainment, life and leisure marketing management group, is very optimistic about the prospect of Jinjiang sports industry.

The alliance with Jinjiang will accelerate the landing of the coastal sports and leisure industry on the one hand; on the other hand, it will provide a global information resources and exchange and cooperation platform for the development of Jinjiang sports industry with its planning vision.

The first step was to join the North Korean Olympic Committee. Then, Lithuania signed the Olympic Games with Tajikistan Olympic Committee as a partner and Lu You sponsored the Tajikistan Olympic delegation. After that, it became a sponsor of the Iraqi Olympic delegation.

By the end of last year, the Slovenia Olympic Committee had joined hands with the Quanzhou Olympic Committee to become another Quanzhou brand that took the train of the foreign Olympic Committee. XTEP signed a cooperation agreement with the ambassador of Belarus, and signed a partnership with the Belarus Olympic delegation to allow the Belarus Olympic delegation to wear XTEP equipment in the Beijing Olympic Games this year.

Since its successful landing on the Hongkong Stock Exchange last year, BELLE has begun to take the lead in mergers and acquisitions.

At the end of October last year, BELLE first took the brand of Mie Li, which was regarded as a test in the acquisition business by the industry.

Then, in November 14th of last year, BELLE announced that it invested 1 billion 600 million yuan to acquire the footwear assets and brands of the famous shoe companies of China.

A few days later, BELLE again announced the purchase of all the rights and interests of Shanghai Yong Xu, which costs 563 million yuan.

BELLE is growing stronger step by step!

In March 10th, Wenzhou shoes industry's first network business school was established in Kangnai group, and more than 200 Kangnai employees became the first batch of students to charge on the network platform. In March 20th, the domestic footwear brand Daphne began to make people look at each other. In its official shopping network, not only two new channels, the main hall and function hall, were added, but also the bride's shoes, party shoes, dinner shoes and so on were all limited orders, and more importantly, these shoes had not been sold in more than 2000 stores of Daphne all over the country. In June, the AOKANG group's online shopping mall was run on 1. Wei

This year, XTEP (China) Co., Ltd. plans to open 1200 new terminal stores in the whole country, including more than 20 thousands of square meters of "Olympic giant stores". In April, Anta announced that it will intensify efforts to build "Olympic flagship store" this year. This year, 361 degrees will follow the plan of last year, find and open up new core areas in the domestic market, invest 500 million yuan to increase the construction process of "Star Store"; last year's terminal upgrade plan, and the appearance of Sloan (China) Sporting Goods Co., Ltd.

Since last year, he has proposed the idea of upgrading flagship store to "Sports City".

The Red Dragonfly will compete with the shoe terminal in the GT concept store. In the next 3 years, this form of shop will be one of the main models of red dragonfly, and it will be developed to 500.

Terminal is an important carrier of brand promotion.