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Information Technology Helps To Fly Hunan Zhichao Clothing
Now there is a popular saying that "the retail department store industry has entered an era of re integration and shuffling." Business war is becoming more and more fierce; consumers are still used to various kinds of discount and promotion activities; many businesses' business is not as good as before, and they enter into the living space of "meager profit". How to establish its own core force is the urgent need of many large department stores which have foresight and want to break away from short-term behaviors such as price war and promotion war. Company profile: Zhichao Yiyang flagship store is a comprehensive brand clothing store integrating retail and wholesale. All the merchants are provincial-level agents or first-line manufacturers. Under the theme of "youth, fashion, sports and leisure", Zhichao Yiyang flagship store strives to create the first brand-new concept clothing theme mall in Yiyang. Yiyang will be the largest fashion and intensive clothing store in Yiyang. it starts with high starting point and high quality, and all the settled businesses are provincial agents or first-line manufacturers; the professional clothing distribution base of Zhichao clothing management (chain) Co., Ltd. directly radiates counties and cities in Central South and southwest China, with an annual clothing distribution throughput of hundreds of millions of yuan, which is in the leading position in the clothing industry. Informatization process: shopping malls are like battlefields. How can Zhichao lead the establishment of clothing chain companies to enter the retail market to ensure the success of clothing? Mr. Tang Binggao, chairman of Zhichao Fashion Plaza and general manager of gorgeous market, gave a satisfactory answer. Firstly, the decoration of the site is featured, up-to-grade and has a style. Secondly, the company employs a top-level planning team led by China's top ten brand planning experts to be responsible for the planning and marketing of Zhichao clothing chain stores throughout the whole process, ensuring that the business philosophy is leading all the way; thirdly, in the publicity In terms of promotion, the first year of the opening of a single store will increase the investment in public relations, advertising and promotion, and adopt a new marketing mode to make new achievements. Everything is ready, only the east wind! After Zhichao has successfully solved the site construction, brand planning, shopping mall management, investment promotion and cooperation, market public relations and publicity, the bidding and selection of information system is put in front of the Zhichao leadership. Zhichao has selected and understood many software companies. Finally, Oupu V6 group version of Opel software relies on superior and advanced architecture, flexible and convenient expansibility, and professional and meticulous The management process and professional management concept of footwear and clothing industry stand out from the numerous reference software systems, and formally join hands with Zhichao clothing to move towards informatization! remarkable effect: the successful launch of informatization is just like a tiger's wings for Zhichao. ???? Hunan Zhichao group set up a flagship store in Yiyang. The group plans to open new shopping malls in other cities in Hunan, and the management mode is Yiyang flagship store. However, due to many factors, such as the large number of commodity brands, different personnel composition, suppliers and counter numbers, the group has no way to unify the management, and can not timely grasp the situation of each branch and make timely decisions In addition, we should separate the software version of the PU series from that of the group; Process optimization: yiyangdian shopping mall takes joint operation and self support as its main operation mode, and has business and financial contacts with hundreds of suppliers. Each counter corresponds to a supplier, and each supplier has at least one brand and one counter. Some suppliers have dozens of brands, and there is no duplication between each supplier and each brand. In terms of Finance and settlement, there is no need for duplication In terms of calculation, the system uses 8 cash registers distributed in the two-tier conspicuous position of the shopping mall, and unifies the settlement and cash register, manages the sales funds through the combination of the manual small ticket at the counter and the electronic small ticket at the cash register; in the daily settlement, the financial accountant checks the money and the cashier's note to manage. At least 10 thousand pieces of product information are involved in each season The abbreviation of the brand is used as the prefix to manage the messy and complicated information of shoes and clothing industry, so as to facilitate the operation of suppliers with different personnel conditions. In addition, the project team has established a perfect commodity information submission standard, requiring suppliers to operate in accordance with unified specifications when providing goods files, bills of lading, and commodity prices, which greatly facilitates the unified management of Zhichao, and gradually forms the basic information standards and concepts of Zhichao Zhichao makes and prints the internal code label and sells the goods with the internal code, which greatly improves the accuracy and efficiency, and facilitates the inventory of goods and the collection of commodity information by other businesses Resource Integration: in the software, the project team concentrated wisdom to guide the heavy workload of incoming / supply management, counter management, incoming / sales / inventory data sharing, brand goods new information / price and other software operations to all partners / suppliers, and transformed the control of sub authority into the control of cabinet number, and improved the authority and maximum process of each supplier in the software Let the suppliers play their value and meet their needs in the software system, so that the suppliers can fully share the data sharing performance brought about by the software system; now Hunan Zhichao has a strong information support from Opel, which has a lot of advantages in its continuous expansion and development. The success of Zhichao shopping mall is not a single case. It will become the model case of all clothing stores.
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