New Symbol Of "Made In China"

< p > Hermes is located opposite the store of Rue de Sevres street in Paris. Another store of the brand is being prepared. It will open in September this year.

The new store will be full of exquisite household products and elegant a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", including a sculptured dress made of hand-made wool, which has a history of hundreds of years, from which we can show the attention of the French fashion brand to details.

The main difference between this store and Hermes's traditional stores is that almost all goods will be produced in China.

The store is not a new store of Hermes brand, but the first international store of the luxury brand.

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P has long been synonymous with Jerry building and cheap goods in China.

In the past, few Western luxury brands were willing to admit how much of their products were made in China.

However, as many Chinese brands focus on high quality workmanship and often combine traditional elements with sophisticated designs, this concept is slowly changing.

The high-end women's clothing brand Uma Wang, female < a target= "_blank" href= "http://www.91se91.com/" > shoes > /a "brand" Zhen "(Mary Ching) and men's wear brand seven wolves (Septwolves) and so on belong to this kind of Chinese brand.

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< p > these brands are beginning to attract the most fashionable fashion personages in China's huge luxury consumer groups.

Lionel Derimais, a photographer and blogger, said young Chinese women are very discerning and want something different.

Dyme describes the rise of such high-end brands in China on the website of Nicely Made in China, which has opened for three years.

Delhi said that everyone has a Louis Weedon (Louis Vuitton) or Gucci (Gucci) bag, and these girls want something different, often Chinese brand.

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The trend of P is just like the rapid growth of China's luxury industry.

Some of China are among the world's richest.

McKinsey & Co. reported last December that China has surpassed Japan to become the world's largest consumer of luxury goods.

China's rich new rich people even have a nickname: nouveau riche.

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Jiang Qionger, art director of P up and down, explained that in the first 30 years of economic development, we had no chance to pursue such a desire.

At that time, we had only the basic need - no longer starving and freezing.

We have begun to return to our cultural roots.

In the past five years, people have realized the importance of creativity and quality in China.

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Jiang Qionger P received design training at Ecole des Beaux-Arts in Paris, and worked as a window decorator in Hermes. She is currently responsible for the "upper and lower" clothing series. "Ecole"

All the < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > must reflect the low-key luxury style of the "upper and lower" parent company Hermes.

But her mission is more than that. She has to make every dress with distinctive Chinese characteristics, but it will not fall into the old Chinese style.

More than 80% of the products are produced in the mainland of China.

Jiang Qionger excavated artisans with traditional skills throughout China.

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< p > by instinctive drive similar to Jiang Qionger, Alison Yeung established its luxury footwear brand Mary Mary in Shanghai four years ago.

The daughter of the former Guangdong diplomat traveling around the world is energetic and passionate, always wearing high heels, combining the style of Spice Girl and Manolo Blahnik.

She explained that my mission is to change people's impression of "made in China". We use local materials, such as water snake skin, and my idea is 100% made in China.

She added that, like Japan 50 years ago, Japanese products were considered cheap and low quality, but now Japan is producing the best products in the world.

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< p > Yang Zhen's brand shoes cost about 500 US dollars per pair, which has a gorgeous and bright appearance similar to that of Jimmy Choo brand.

Yang Zhen has left his mark in the West: as the representative of contemporary Chinese design, her thin long heels have been permanently collected by Victoria and Albert Museum in London and Vitoria.

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P's new pride in "made in China" reflects the cultural revolution that is taking place in the world's most populous country.

Many of the white-collar workers under the age of 35 in China are single sons. This is the result of China's strict implementation of the one-child policy in 1979, and their disposable income has been boosted by spoiling their family members.

Dai Lihang, chairman of the Asia Pacific region of KPMG China, a financial consultancy, studied this phenomenon. He said that they had never been bitter. They were very nationalistic. They were very proud of the modern and rising China that had won a place on the global stage. They now have money to spend, and they want to associate with such brands as China and Nick.

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Peng Liyuan, the new first lady of Chinese fashion, is mainly dressed in domestic brands. This greatly boosted the influence and profits of domestic brands, just like the propaganda effect of Michelle Obama, the first lady of the United States, for J.Crew and Wu Jigang (Jason Wu), P and Michelle.

Peng Liyuan's favorite brand is the exception (Exception de Mixmind). The brand "a target=" _blank "href=" http://www.91se91.com/ "> designer" /a "Marco was invited to show a product series in Paris's fashion show in 2008.

Exceptions, there are 50 stores in China.

Marco's works are reminiscent of avant-garde Western designers, such as Owens (Rick Owens) and Vannorton (Dries Van Noten), but she uses Chinese dyeing and a target= "_blank" href= "http://www.91se91.com/" > textile "/a" technology.

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< p > these brands will naturally export their Chinese esthetics driven by "upstarts" overseas.

Many people have already begun to do so.

The flagship store will open in Paris this year.

Wang's wrinkle knitted apparel is easy to shop online in the US and has a steady customer base in Europe, especially in Italy.

The "boutique" boutique network has covered Moscow, London, palm beach and Boston.

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< p > brands with Western partners are more likely to succeed, such as upper and lower or jewellery brands (Qeelin Ltd.).

Kirin jewelry was bought last year by Kering (formerly known as PPR).

Similarly, the Feiyue of Chinese sports shoes in the 20s of last century was reintroduced by a Frenchman, which is now widely sold outside China.

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P, of course, a multi million dollar problem is how to design products that can attract both Chinese and foreign customers.

Yang Zhen thinks that it is very important to emphasize cross-cultural attraction in design.

Yang Zhen was educated in Britain and studied at Central Saint Martins, the prestigious design school in London.

She said her shoes blend Chinese style luxury with British oddball.

In each series of shoes, Yang Zhen will produce 10% of the products according to the style of Asian consumers, and the rest of the styles are international routes.

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P, a 38 year old menswear brand, has also begun to cater to western customers.

The brand has more than 11000 stores in China.

Bosiden recently opened a flagship store at South Molton Street in London for $50 million. Morton

However, the brands sold in London are different from those sold in the domestic market, and the brand logo has also changed.

Most of the clothing sold in London stores is made in Europe, which is slightly more expensive than Boston's classic style and combines British cut and Chinese style.

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< p > but soon, Bashi Tochumi fans in China did not need to book a ticket to Europe to browse its London stores.

Bosideng's domestic stores will be able to see the European design in the two quarter.

This is an unusual example of "the East meets the West and then returns to the East".

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< p > < strong > some brands you want to know < /strong > /p >

< p > < strong > up < /strong > /p >

< p > brand history: founded in 2008 by Hermes.

Hermes hired designer Jiang Qiong to develop this series of products.

Jiang Qionger used to be a window designer in Hermes.

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< p > Market: so far, Chinese characteristics are very distinct.

Sales are expected to surpass Hermes in China.

Nevertheless, a new store in Paris will let the West understand this brand.

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< p > commodity characteristics: low key, elegant dress, attach importance to traditional handicraft household products.

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< p > < strong > Zhen < /strong > < /p >.

< p > brand history: founded in 2009 by Yang Zhen, a Chinese and British mixed breed designer.

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< p > Market: both the East and the west can buy it.

Her shoes are sold in China and Japan, and are sold throughout Europe and two American stores.

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< p > Product characteristics: shiny clogs slope high heeled shoes, the edge is rare a target= "_blank" href= "http://www.91se91.com/" > leather < /a >, and Asian satiny bright Satin Ballet shoes.

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< p > < strong > Unicorn jewelry > /strong > /p >

< p > brand history: in 2004, it was founded by Hongkong designer Chen Ruilin and French entrepreneur Bo Yi (Guillaume Brochard).

Boyi is the husband of upper and lower designer Jiang Qionger.

Kirin jewelry was bought by French luxury giant last year.

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< p > Market: Qilin jewelry has 11 boutiques in mainland China and Hongkong, and three in Europe.

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< p > commodity characteristics: Kirin jewelry can be regarded as Tiffany (Tiffany & Co.) of China.

The jewelry of its diamond inlaid shell has adopted traditional Chinese lions, dragons and pandas.

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< p > < strong > leap > /strong > /p >

< p > brand history: the Chinese brand, founded in the 20s of last century, was re launched by French businessman Bastien (Patrice Bastian) in a completely new design in 2006.

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< p > Market: leaps and bounds in Asia except China.

In China, the original design of the brand was sold to Sudu, a rival company.

There is a special store in Paris, and an online store that can be shipped to the world.

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Commodity > P: the original canvas sneakers are slightly adjusted versions.

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< p > < strong > Bosideng < /strong > /p >

< p > brand history: founded by Gao Dekang 38 years ago.

Gao Dekang came from the outskirts of Shanghai and was the son of a tailor.

Today, Gao Dekang, the billionaire, is the chief executive of Bosideng.

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< p > Market: Bosideng has more than 11000 stores in China, and recently built a super flagship store in London.

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< p > commodity characteristics: classic style, moderate price, style similar to Brooks Brothers (Brooks).

The most famous product of this brand is down jacket, and all down garments are made in China.

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