2008[Fashion Focus] Second Guangzhou International Footwear Exhibition Was Questioned

2008[fashion focus held by Guangdong Qing Exhibition economic development Co., Ltd. the second Guangzhou international footwear exhibition was held in Guangzhou recently.

Although the organizers claimed that they had attracted about ten thousand professional buyers from home and abroad through strong and effective publicity, the actual audience did not reach the figures advertised by the organizers. Many exhibitors complained that the effect of the exhibition was not satisfactory, and questioned the organizers' authenticity of the exhibition.

Only second days after the opening of the opening ceremony, the popularity of the exhibition has declined significantly.

According to our understanding, "gathering fine products, focusing on the industry, highlighting brand and fashion" is the theme of this exhibition.

Organizers stressed that the exhibition ended the mixed exhibition of the finished products and many equipment and materials manufacturers, highlighted the professionalism of the "fashion focus" and displayed the theme of the focus of the fashion: high-end, fashion and focus.

It provides a professional platform for the promotion of many finished products enterprises.

A reporter at the exhibition site found that the actual exhibition area of the entire exhibition site was estimated to be only about 4000 square meters, which is far from the 7000 square meters of the last exhibition area introduced by its official website. It is far from the goal of the organizers before the exhibition reaches 18000 square meters.

In addition, although the brand enterprises including St Paul, Pierre Cardin, te Le Road, jazz Danny, and English are all exhibiting beautiful and special exhibitors at the exhibition site, there are only more than 50 exhibitors invited by the organizers, compared with 118 of the last exhibitors introduced by its official website.

It has been said that even if there is a beautiful outfit on such a scale, attracting professional spectators far away from home and abroad will have to face enormous investment pressure.

Is it popular and not professional?

Reporters at the exhibition site learned that many exhibitors were not satisfied with the exhibiting effect of this exhibition.

One of the high representative representatives complained that the official website of the exhibition said that the organizers would attract more than 12000 professional buyers through powerful and effective publicity.

It includes more than 300 shopping malls in more than 20 provinces and cities, more than 8000 professional franchisees and over 1800 international buyers from more than 20 countries. This provides a good opportunity for enterprises to enter large department stores, find affiliation agents and export trade.

The list of large department stores invited from all over the country is also posted at the exhibition door.

"We hoped that this exhibition would be suitable partners.

On the opening day, it was found that although it looked a bit popular, most of the audience came from Guangzhou.

And even if you meet an expert or a home run in Guangzhou, there are few real estate managers and agents in the country.

On the second day, the popularity of the scene has become more and more scarce. If so, the professional audience will not be the same as the number of the organizers, and it seems to be "flickered" by the publicity ads of the exhibitors.

High representative exhibitors said.