British Designer'S First Independent Boutique In Beijing Will Also Officially Unveil The Veil.

Less than P, a few days ago, after the opening of the Shanghai Nanjing West Road Rui department store boutique, the first independent a boutique store in Beijing will be unveiled in target= _blank href= http://www.91se91.com/.

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Less than P, a few days ago, after the opening of the Shanghai Nanjing West Road Rui department store boutique, the British designer Stella McCartney will officially unveil its first independent boutique in Beijing.

The new store area is nearly 301 square meters, located in Beijing's new fashion landmark, Qiao Fu grass.

As China's first commercial project approved by LEED (green energy and environmental design Pioneer Award) platinum, the excellent performance of Qiao Fu grass in environmental protection is perfectly compatible with the sustainable development concept that Stella McCartney has always adhered to.

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< p > the new store consists of two storeys, two storeys, three storeyed diamond collage plates, and a Stella McCartney brand logo.

The natural lighting of the glass zenith of the mall is projected on the undulating diamond shaped veneer, showing different lighting effects and wonderful patterns with the change of time in a day.

The two floors of the shop have access, and its interior decoration perfectly displays the symbol design aesthetics of Stella McCartney set of soft and neutral, creating a unique atmosphere of privacy and individuality without losing the sense of architecture.

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< p > new store follows the consistent design concept of Stella McCartney boutique.

Stepping into the shop display space, Mei Hong, pink, beige and gray herringbone can be reused oak floor, leading guests to continue to enter the world of Stella McCartney.

The sculptural design of the copper composite display rack shows the Stella's clothing works, which fully embodies the design features of its rigidity and flexibility, masculinity and femininity.

The handbag series, led by the famous Falabella handbag, is displayed on the relief plate made of Venice plaster to create the original cement quality. The contrast effect is matched with heavy colored organic felt and copper details, while the cross shelf with diamond shaped base is used for placing other accessories.

In the children's display area, the sculptural copper combination display rack is added with lively color and interesting spherical decoration, which adds more atmosphere to children's interesting, modern and vibrant children's clothing series.

More "mini me" children's clothing series, the essence of the design of the senior women's clothing is condensed and revised, which expresses the designer's praise of the innocence and vitality of the children.

And with the bright Perth dressing plexiglass Abstract pendant and irregular graphics decoration room, the whole space has added some humorous and fantastic ideas.

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To celebrate the unveiling of the Beijing boutique, Stella McCartney has designed two special editions: the cherry red folding handbag (RMB17900) with petal shaped crystal decoration and the black hand bag (RMB11400), which are only sold in the boutique outlets in Beijing and Shanghai, with the famous brand Falabella series of P.

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< p > shop will present Stella McCartney including senior women's wear, < a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > accessories, advanced underwear and children's wear products.

At the same time, the brand series is also located in Shanghai Rui Europe department store boutique, and sold in China through Lane Crawford, Joyce, IT, Rainbow, Spige and On Pedder luxury retailers.

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