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Armani Global Revenue For The First Time Exceeded 2 Billion Euro Mark In 2012

2013/6/4 19:24:00 28

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2012 revenue for the first time exceeded 2 billion euro mark, the most profitable handbag series Armani group has been absent, and the successor is suspense.

Less than a month later, Giorgio Armani (P Giorgio) ushered in its 79 year old birthday, and the recently released Armani 2012 earnings report gave him a big gift ahead of schedule.

compared with Carle's great sunglasses and leather gloves, Giorgio Armani, who loves midnight blue T-shirt, is more approachable.

It is said that there is a midnight blue T-shirt in his closet, plain beige or black trousers.

Over the years, Giorgio Armani has built its own "private uniform" for itself: it does not add accessories, and always wears only one color to express its own aesthetic.

, so silver hair, dark complexion, face Pang Yingjun, wearing a tight midnight blue T-shirt is Giorgio Armani's unique logo. Although nearly 80 years old, it still maintains a strong and sturdy figure. The only regret is that it is a little short.

but contrary to the consistent style of dressing, Armani is almost radically diversified.

Armani, founded in 1975, started in "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ". Now it has been expanded from clothing to perfume, leather bags, jewelry, cosmetics, glasses and many other fields, and even to mainstream bar, furniture and hotel industry.

What is even more peculiar is that when other luxury brands are shrinking their fronts and slowing down their expansion, Armani is still expanding rapidly, especially in China, where China's online and offline efforts are being made to p China's market.

but behind the rapid expansion, there are some uncertainties.

for the first time exceeded 2 billion euro .

China's strength increased by 39% .

The uniqueness of Armani is that Giorgio Armani, the founder, owns 100% of the company's shares, refuses to buy large groups, insists on not listing, but insists on Issuing annual results.

P is probably the best way for Giorgio Armani to motivate himself, because he claims to be a "no fun" person. He only works in his life, and his work pays him back.

recently, the Armani group announced that its turnover has exceeded 2 billion euro mark for the first time in 2012, reaching 2 billion 100 million euros, an increase of 16% over the same period last year, and operating profit rose to 339 million euros, up 20% over the same period last year.

P brands grew in all regions, including an increase of 11% in the European market experiencing economic crisis.

The Far East region has the highest growth rate, reaching 29%, of which China has reached 39%, but slightly higher than the 45% growth rate in 2011.

good at authorization is another label of Armani, and has also become an important source of sales.

The total sales volume of the brand will be 7 billion 400 million euros in 2012, including the sale of concessions granted by Armani.

although the amount of investment increased to 158 million euros in 2012, the cash flow decreased by 78 million euros compared with 2011, but the group still has a solid cash of up to 565 million euros.

All along, good cash flow is also the most powerful plan for Giorgio Armani to resist foreign takeovers.

Under the environment of global luxury development, Giorgio Armani said: "although people say that there are signs of slowdown in the Chinese market, we have achieved success here, and good results have once again proved our group's leading position in the industry." P

He believes that this performance is the result of continuous pursuit of product quality inspection.

contrarian expansion > /strong > /p >

2012 opened 104 new stores /p >

in the Hermes, LV, Burberry and so on have announced to stop rapid expansion, expand the strategy to upgrade products and storefront, Armani is still fierce.

according to the latest earnings report, in 2012, Armani opened 104 new stores (38 of them in Asia), and the total number of the world's total reached 2203, of which about 800 were direct battalions.

In 2013, Armani will continue to expand its retail network, especially in China. At present, there are 290 stores in China.

Although China's business is less than Armani's 1/4, the rapid growth in recent years has made China the first choice for Armani and plans to open 35 stores a year.

from the product structure of Armani, it seems that the space for expansion is still large. /p >

at present, the brand of Armani group is from high level customization to low price product coverage: Giorgio Armani (main line brand, Armani senior men's and women's clothing brand), Armani Prive Armani advanced custom wear brand, Armani Collezioni Armani garment high-end white-collar brand, Emporio Armani Armani clothing series of young series, low price brand, Armani Emporio Armani high-end home series brand, casual wear and jeans brand, casual wear, casual wear, etc.

Besides P, cosmetics, accessories, furniture, hotels and so on become the reserve force of Armani's future expansion.

In particular, Giorgio Armani appeared in person this year to endorse Armani men's perfume, and began to make cosmetics.

2011, Fabio Mancone, Armani's franchise and public relations director, announced that Armani plans to add 80 to 100 stores in mainland China in the next three years, and further advance to small and medium-sized cities.

of course, besides the expansion of physical stores, the channel of e-commerce is another killer of Armani expansion.

Armani is one of the first luxury brands to try out e-commerce channels. As early as 1999, Armani launched the official website of the high street brand in the US market and launched e-commerce at the same time.

In 2000, the main brand's global portal was formally launched. In 2010, www.emporioarmani.cn officially launched in China. In 2012, Armani launched an official e-commerce website facing the Chinese market.

More importantly, consumers can buy discount products on the Armani online mall. Other luxury brands still have a wait-and-see attitude towards e-commerce.

Fabio Mancone has told the media that the sales volume on the Internet is quite impressive, far exceeding their expected sales volume.

exit the fashion week, the successor becomes suspense /p >

but people's red is not much, almost released with the same results. Foreign media reported that Armani refused to pay the Italy Fashion Association's membership fee to withdraw from Milan fashion week. The membership fee that large fashion companies needed to pay recently rose from 27 thousand euros per year to 250 thousand euros.

for the reason behind it, Giorgio Armani said in a previous media interview that he has been respecting the requirements of the Italy Fashion Association for many years and holding a fashion show on the last day of Milan fashion week, so that the media can always stay in Milan fashion week. But it also makes many important media and journalists often unable to attend the Armani show.

Giorgio Armani thinks that he has made great concessions in order to strengthen Milan's fashionable position, but now he does not want to be put under too much pressure.

The move also angered Milan fashion week chairman Boselli, who said impolitely: "if Armani wants to, another fashion week can be set up."

After P, Giorgio Armani said in a statement: if you want him to return to Milan fashion week, other Italy brands such as Prada, Valentino and Moschino must also return to Italy and stop attending foreign fashion week.

for luxury brands, the four fashion week every year is a battleground. Armani, which is not bad money, may not be related to membership fees. It is more about a game of luxury brands. I believe it will soon be known.

but for the future direction of Armani group, we are more concerned about what will happen to the Armani without Giorgio Armani? Because 79 year old Armani has no children, and the problem of successors has become the focus of attention.

"P," Giorgio Armani once told the media: "as an extremely pragmatic person, I can tell you that I am very considerate.

I trust my team, and if necessary, they will take over the Armani group and ensure that it has a solid and bright future.

Armani deeply branded the mark of Giorgio Armani, can he plan for the future Armani development strategy and the design style that is always concise, neutral and comfortable? Can more importantly, whether the new successor can break through the short board of Giorgio Armani design: it is unknown that the disadvantage of accessories, especially the most profitable bag, brings Armani to a higher level.

but it is only because of the unknown that it is worth noting.